KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Why we care.

Campaigns 107

Campaigns Account Based Marketing B2B DemandBase 107

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). As more marketers begin to look for new martech, previous research suggests that many had been unsatisfied with their solutions for quite some time.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

Scoop.it

JULY 8, 2021

The post How to efficiently curate high-quality content on WordPress with Scoop.it However, creating successful content is a challenge. Ready to make the most of content curation while reaping the benefits for your own WordPress website? You’ll love Scoop.it Enterprise and its WordPress integration. Grab your Scoop.it appeared first on Scoop.it

Curation 85

Curation High Quality Lead Efficiency Content 85

Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Your AI system should do the same, ensuring quick and efficient access for creating outputs. will use it for other website content, according to the Fall 2023 CMO Survey. Google Search Central Up to 64.7%

Marketing AI 141

Marketing AI Generation Classified Ads Lead Ranking 141

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 97

B2B Marketing Studies B2B Marketing Analytics Tools 97

Martech

DECEMBER 7, 2023

It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. Macorva’s Radiant AI Customer Feedback Reports automatically analyze and deliver actionable customer insights. In your inbox.

Marketing AI 103

Marketing AI Multi-Channel Customer Satisfaction FAQ 103

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Efficiency is vital in building positive customer relationships and brand loyalty. Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features.

Loyalty 307

Loyalty Lead Ranking Lead Scoring Budget Programs 307

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” By using efficient website builders , B2B businesses can create specific landing pages tailored for distinct segments of their target audience. Image credit: HubSpot No one likes to be pressured.

B2B Sales 178

B2B Sales Webinar Metrics B2B Peer-to-peer 178

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you?

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Martech

FEBRUARY 21, 2024

Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) More efficient use of resources and budget. Here are a few measurement and reporting considerations: Customer retention rate and churn rate metrics. Customer lifetime value ( CLV ) and revenue reports. Customer feedback and surveys.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 109

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. And how, also, does it align with 87% of CEOs reporting that their CMOs understand their vision and take action to execute it? Ultimately this year’s survey offers a lot to chew on.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. We’d like to know how it’s been for you.

Top of Funnel 111

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 111

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. How has it been for you?

Privacy 112

Privacy Google Advertising Agencies Paid Search Agency 112

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 63

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 63

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. This not only increases efficiency, but maximizes the impact of your campaigns. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

FMG Suite

FEBRUARY 21, 2024

“From websites to content, social media, email, and more, we pride ourselves on being the industry-leading solution that enables financial advisors to execute extraordinary marketing in a very efficient manner.” The post FMG Recognized as Practice Management Solutions Provider of the Year by Wealth Solutions Report appeared first on FMG.

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Sprout Social

FEBRUARY 19, 2024

It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more. Thus, making you time-efficient while enabling campaign management at scale.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 99

Social Media Work Management Marketing Management Media 99

Martech

DECEMBER 12, 2023

Getting your MOps software to its full potential Diving deeper into the capabilities of tools you already have can uncover efficiencies and functionalities you aren’t using in full — or even know about. Identify areas where the process could be smoother or more efficient. Is manual reporting eating up too much time?

Work Management 123

Work Management Marketing Management Budget Programs Software 123

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Find out how in our latest State of Service report.

Work Management 119

Work Management Autoresponders Automation Service 119

Martech

MARCH 22, 2024

However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Combining AI and creativity Magic happens when human creativity can be leveled up with some help — which is why I recommend using AI’s efficiency.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Martech

FEBRUARY 12, 2024

What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Her goal for the year was to execute efficiently with a smaller team while generating the MROI she knew the business needed. Would the work product be as effective or efficient? Digital Marketing Knowledge.

Paid Search Agency 104

Paid Search Agency Ad Building Planning Enterprise Management 104

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Salesforce Marketing Cloud

APRIL 3, 2024

Students and advisors previously resorted to long email chains to schedule appointments – which isn’t efficient or sustainable. Integrating Service Cloud , Experience Cloud , and Marketing Cloud increased the app’s efficiency. Advisors receive an alert with mid-semester progress reports on their advisees.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Seismic

NOVEMBER 2, 2023

To better understand the current landscape, we recently conducted a survey of 1,400 full-time sales, enablement, and customer success professionals in managerial and leadership roles across the U.S, According to the report, those who are currently using AI in their enablement efforts have achieved many of the outcomes that they wanted.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Valasys

AUGUST 22, 2023

Drawing insights from two comprehensive surveys—one involving 3,000 C-level executives across 28 countries and another encompassing 21,000 workers in 22 nations—IBM’s report underscores the transformative potential of AI. billion individuals—will require reskilling over the next three years due to AI’s implementation.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Martech

OCTOBER 10, 2022

More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a new survey. It is based on a survey of 370 B2B marketing professionals with senior manager titles and above, at U.S. Unfortunately, more sources doesn’t mean more efficiency.

B2B Marketing 96

B2B Marketing Marketing Management B2B Paid Search Agency 96

Litmus

JULY 5, 2023

You’ve read the report , absorbed all the data, and it’s time to take action. In this email workflow checklist, we’ll share five simple steps you can follow to make your workflows more efficient right now, today. ( Download the PDF here to save this infographic for all eternity!) But… What action? Where did we get all this data?

Allocation 88

Allocation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 88