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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes.

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ESP Migration: How to Make the Process Smooth

Litmus

ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. This guide focuses on moving your email program to a new email service provider ESP after you have a new account, not the process of choosing a new ESP. Decisions, decisions.

Process 90
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Integrating Web Development Early is Key to a Smooth Project Process

Blue Flame Thinking

You may be surprised when BFT brings a website developer into the project process early on – maybe even from the start. The spark of curiosity that triggered this conversation helped our clients understand a bit more of what goes on behind the scenes. We talked with Rob C., our senior developer, about two frequently asked questions.

Process 52
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Want To Be More Efficient and Productive? Automate More of Your Business

Salesforce Marketing Cloud

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Business leaders are prioritizing technology investments that drive efficiency and productivity. Efficiency, productivity, and cost containment are top priorities for business leaders.

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Sales Playbooks 101: Foundations of Building an Efficient Sales Pipeline

LeanData

Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. With clear answers to these questions, your employees, primarily the Sales team, will understand where leads are in the process and the next appropriate action to take. Demo Plays.

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Understanding the B2B Buying Process

PureB2B

Compared to B2C buying, B2B buying is a more complex process, first and foremost because it involves more than one person. The B2B buying process almost always begins with the recognition of a problem or need that must be addressed, usually by purchasing a product or solution. This process is different for every company.

Buy 62
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Understanding the B2B Buying Process

PureB2B

Compared to B2C buying, B2B buying is a more complex process, first and foremost because it involves more than one person. The B2B buying process almost always begins with the recognition of a problem or need that must be addressed, usually by purchasing a product or solution. This process is different for every company.

Buy 62