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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.

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5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. How to Improve Team Efficiency If you’re a marketing director, you want to balance team efficiency with high performance. It doesn’t make sense to sacrifice effectiveness for efficiency. You need both.

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How Agile Marketing Boosts Morale and Employee Satisfaction

Marketing Insider Group

In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. Every Agile team likely tracks their project tasks on a physical or digital process board to which everyone on the team has access.

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What Is a Customer Satisfaction Survey? Importance, Types, and Tips

Salesforce Marketing Cloud

Ask them in a customer satisfaction survey. You can’t measure customer satisfaction without it. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

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Streamlining Your Sales Process

SmartBug Media

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync. Building a sales process can be challenging.

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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

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How AI is Changing the Sales Process

InsightSquared

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. However, it’s important to note that not all sales leads are created equal.