multi-touch 
Kevin Indig
APRIL 11, 2023
Long sales cycles (+90 days) are the biggest enemy of attribution models, often to the detriment of channels like SEO that play an important role in early touches. Companies with long sales cycles often either sell B2B enterprise software (SaaS), high-priced products (e-commerce) or long-term commitments (consumer).
Lead Forensics
DECEMBER 13, 2023
The benefits can be direct, such as increased sales or improved conversion rates, or indirect, like enhanced customer experience or brand loyalty. On the flip side, costs include the initial purchase price, implementation fees, training, and any ongoing expenses. Calculate Net Profit: Subtract the total costs from the total benefits.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PureB2B
MARCH 23, 2021
It held multi-type webinars based on the audience segment, from “best practice-themed webinars,” “solution webinars,” ultimately “product webinars,” and “webinar funnel.” Adobe moved potential clients along different webinars until they were sales-ready leads. 5 Ways to Use Webinars to Increase Sales Conversions.
PureB2B
MARCH 23, 2021
It held multi-type webinars based on the audience segment, from “best practice-themed webinars,” “solution webinars,” ultimately “product webinars,” and “webinar funnel.” Adobe moved potential clients along different webinars until they were sales-ready leads. The more granular and detailed the content or training offered, the better.
Hubspot
OCTOBER 22, 2020
From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. It’s important to note, however, that marketing automation shouldn’t replace human touch. And that’s just email.
Outreach
MAY 16, 2019
Sellers might also need to adopt different messaging and approaches (based on role/function, geography, and other criteria) to effectively and efficiently engage each decision maker in the buying hierarchy. As a result, it requires multiple touch points over different channels (email, phone call, social media, events, etc.)
NuSpark Consulting
OCTOBER 15, 2011
When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I am also active on Google Plus. I created the Lead Generation Journey to showcase the process of “before-during-after” lead generation.
Expert insights. Personalized for you.
107 
Let's personalize your content