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Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

” With patented technologies powering performance measurement applications built natively inside the CRM to create a single source of truth, Full Circle Insights provides B2B marketing and sales teams with an edge over competitors. Velocity & Shortening Your Sales Cycle.

CMO 83

Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. Velocity & Shortening Your Sales Cycle.

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Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

To keep the focus on the right customers during a disruption, you can conduct a sprint project (more on that concept below), i.e., assign a small, cross-functional group to assess marketplace changes, revise your ICP and identify ways to maximize sales using the revised ICP.

CMO 83

Giving Back to Celebrate National Nonprofit Day

Full Circle Insights

The company not only donates hundreds of millions directly, it offers programs like the Philanthropy Cloud , which aims to connect businesses and employees to nonprofit organizations at scale, and provides up to 10 free licenses to nonprofits so they can operate more efficiently.

CMO 83

Women’s Equality Day: 4 Ways to Develop Women’s Leadership Skills

Full Circle Insights

Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. Excel Pro-Tips for Marketing and Sales Data. Architectural Choices: Connecting Clicks to Sales in a Digital Environment. The KPI Framework of a High-Performing Sales Organization.

Get Clarity on Your Customer’s Journey

Full Circle Insights

Can you see both Digital and Non-Digital Touches? How do I map that against key sales stages like when the Opportunity was created and closed? The Journey Explorer combines all the digital and non-digital touch details into one easy-to-use, dynamic page, all right inside Salesforce.

CMO 83

Why Marketing Is Here to Stay

Full Circle Insights

Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. Excel Pro-Tips for Marketing and Sales Data. Architectural Choices: Connecting Clicks to Sales in a Digital Environment. The KPI Framework of a High-Performing Sales Organization.

CMO 67

How to Avoid the Digital Transformation Trap

Full Circle Insights

Lockdowns and social distancing protocols radically changed the way many marketing and sales teams do business, particularly in the B2B world. The time is fast approaching for marketers and their sales colleagues to reevaluate these new ways of doing business.

CMO 82

Diversity, equity and inclusion (DEI): less talk, more action.

Full Circle Insights

Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. Excel Pro-Tips for Marketing and Sales Data. Architectural Choices: Connecting Clicks to Sales in a Digital Environment. The KPI Framework of a High-Performing Sales Organization.

CMO 80

We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing.

Full Circle University SEO Series: Campaign Attribution for Digital Marketing

Full Circle Insights

You may have noticed that the pandemic has lengthened sales cycles since purchasing decision-makers aren’t in the office. Budget efficiency is more important than ever during uncertain times. Velocity & Shortening Your Sales Cycle.

CMO 52

CMOs and CIOs: Stronger Together in the Digital Age

Full Circle Insights

When CMOs build a positive relationship with the CIO and the two leaders collaborate effectively, the CIO can help the CMO achieve greater efficiency and innovation rather than being a gatekeeper who gets in the way of progress or delays deployment. . When is First Touch Most Important?

Aging 83

Full Circle Insights Launches Journey Explorer for Digital Source Tracker, Giving Marketers Visual Insight into the Customer Journey

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, today announced a major enhancement to its popular Digital Source Tracker product: Journey Explorer, which allows marketers to visualize the customer journey. Velocity & Shortening Your Sales Cycle.

CMO 52

Full Circle Insights Rolls Out “Full Circle Enterprise” Product Bundle

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, today rolled out a new product bundle: Full Circle Enterprise, which combines the company’s popular Response Management with Funnel Metrics, Campaign Attribution and Digital Source Tracker products.

Customer Spotlight: How Integrate Uses Full Circle to Maximize Agility

Full Circle Insights

McKeever works closely with the company’s finance leader to establish marketing objectives, and the Integrate marketing team aligns with sales colleagues to ensure progress toward those goals, measuring at every stage. Velocity & Shortening Your Sales Cycle.

CMO 83

Martech 2021: A Look Ahead

Full Circle Insights

Marketers who have the right tools in place can measure each customer encounter from click to close and gain insights that allow them to continuously improve ROI on investments and make processes more efficient. Sales and Your Career Trajectory. Top 5 Reports Sales Wants From Marketing.

CMO 56

Agile Marketing and the Measurement Sprint

Full Circle Insights

The timeframe around measurement is usually constrained by the sales cycle, which can be longer than the length of the work sprint especially in the B2B world. Funnels are a terrific tool for understanding how a sales and marketing operation works.

5 Do’s and Don’ts to Address Zoom Anxiety and Fatigue

Full Circle Insights

Zoom (in the generic sense) conferences and social events like happy hours became a thing so people could still stay in touch. Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. Excel Pro-Tips for Marketing and Sales Data.

CMO 62

Good to Great: 3 Traits that Make a Great Marketing Leader

Full Circle Insights

Marketing leaders who develop and articulate a clear vision, build teams in a way that maximizes efficiency and cooperation, and confidently communicate their team’s contributions have an opportunity to become not just good leaders but truly great ones. When is First Touch Most Important?

CMO 57

Three Agile Marketing Tips for the Post-Pandemic Economy

Full Circle Insights

In B2B marketing, defining success in terms of revenue requires a completed sales cycle (and the ability to accurately attribute revenue to campaigns). Since the B2B sales cycle tends to be longer than that of B2C, funnel metrics are critical for sprint performance measurement.

CMO 52

What Moms Really Want for Mother’s Day: Equal Pay

Full Circle Insights

Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. Excel Pro-Tips for Marketing and Sales Data. Architectural Choices: Connecting Clicks to Sales in a Digital Environment. The KPI Framework of a High-Performing Sales Organization.

CMO 69

Full Circle University SEO Series: Defining Digital Marketing Metrics

Full Circle Insights

To succeed with digital campaigns, you’ve got to have a comprehensive understanding of how campaigns are performing in terms of engagement, cost, effectiveness and revenue so you can allocate spend efficiently to maximize lead generation and demonstrate marketing’s contribution to deals won.

SEO 83

Getting Buy-In for Agile Marketing

Full Circle Insights

Align more closely with colleagues in other departments, particularly sales. Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. Excel Pro-Tips for Marketing and Sales Data. 3 Things Great B2B Marketers Can Learn from Sales.

Buy 57

Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Velocity & Shortening Your Sales Cycle.

CMO 63

Full Circle Insights’ Digital Source Tracker Wins 2021 BIG Innovation Award

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, today announced its Digital Source Tracker was named a 2021 BIG Innovation Awards winner in the “Technology Product” category presented by the Business Intelligence Group. Velocity & Shortening Your Sales Cycle.

CMO 54

CMOs: Now More than Ever

Full Circle Insights

In the B2B space, some companies consolidated marketing and sales teams under the leadership of a chief revenue officer (CRO). Marketing and sales have some overlapping objectives, and operations intersect at critical junctures, which is why collaboration between the two is crucial.

CMO 53

Architectural Choices: Connecting Clicks to Sales in a Digital Environment

Full Circle Insights

Today, unconnected datasets are more likely to be described as “data silos,” but the essential problem is still the same: how to connect information to get a comprehensive view of a process, whether it be goods moving through a global supply chain or a digital customer journey that leads to a sale.

Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Full Circle Insights

CMOs and CIOs will need to team up to deliver a better customer experience, drive martech innovation through integration, and improve efficiency. CIOs create the infrastructure that marketing and other lines of business use to reach out to and serve customers efficiently and effectively.

CMO 52

Sales Pipeline Radio, Episode 214: Q & A with Kristina Jaramillo @GetLinkedInHelp

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Building Agility Throughout Your Martech Stack

Full Circle Insights

We’ve discussed the concept of a measurement sprint before — it’s a sprint that runs concurrently with an agile project sprint to measure what’s happening with the campaign, monitor the progress of leads via funnel metrics and attribute revenue to marketing touches.

Build 60

The business case for a strong CMO-CIO partnership: A guide

Full Circle Insights

By aligning their activities and working as a team, CMOs and CIOs can improve the customer experience, ease the process of integrating new martech solutions that drive innovation and improve efficiency across the board. Velocity & Shortening Your Sales Cycle.

CMO 52

Press Release: Full Circle Insights Continues to Innovate in 2020, Receiving Two Patents and Rolling Out New Product Dashboards to Support Digital Marketing

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, has continued to focus on innovation this year, harnessing patented technologies and designing new dashboards for its Digital Source Tracker product to empower digital marketers with the Full Circle Method.

Press 52

End-of-Year Marketing Predictions: How to Plan for Success

Full Circle Insights

In the year ahead, marketers who produce marketing metrics using the same source of data truth as the sales team (the CRM) will not only succeed, they’ll be acknowledged for their role as the engine driving the revenue train. Marketers will focus on efficiency.

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The Return of In-Person Events Makes Measurement Even More Important

Full Circle Insights

Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. Excel Pro-Tips for Marketing and Sales Data. Architectural Choices: Connecting Clicks to Sales in a Digital Environment. The KPI Framework of a High-Performing Sales Organization.

Will COVID Change Marketing Measurement Forever?

Full Circle Insights

Sales and Your Career Trajectory. Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing. Excel Pro-Tips for Marketing and Sales Data. 3 Ways Marketing and Sales Funnel Data Can Improve Your Annual Marketing Plan.

Full Circle University SEO Series: Click-to-Close Analytics for Digital Marketing

Full Circle Insights

Campaign attribution data in the digital marketing space will help you become ruthlessly efficient at investing in campaigns by linking marketing touches to revenue. But engagement isn’t revenue, and a lead isn’t a sale. Velocity & Shortening Your Sales Cycle.

Click 56

Post-Pandemic Operations: What to Keep and What to Change

Full Circle Insights

If you’ve established the company CRM as your single source of truth and consolidated your data there, you’ll have a record of what worked and what didn’t in terms of sales. Velocity & Shortening Your Sales Cycle. Top 5 Reports Sales Wants From Marketing.

CMO 52