ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Seismic

AUGUST 31, 2023

But when it comes to understanding how AI works, knowing when to use it, and how to integrate AI into our existing workflows for better efficiency, it can be challenging. This includes things like predictive texting or types and is what we keep hearing about in the media today. Let’s dive into some of the biggest takeaways!

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

SalesGrape

NOVEMBER 5, 2023

Streamlining Lead Generation Processes with Chatbots: Enhancing Efficiency and Productivity One key advantage offered by chatbots is their ability to streamline lead generation processes, enhancing efficiency and productivity for businesses. Here are some best practices to consider: 1. Please correct the marked field(s) below.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. ROAS is the Growth KPI.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

EveryoneSocial

SEPTEMBER 22, 2022

Does your brand’s social media strategy need a refresh? We’ve all been there, and content planning will help. If you strategize and plan ahead with content planning and scheduling tools, you can make this process more streamlined and efficient, all while increasing ROI. What is content planning?

Social Media 52

Social Media Planning Media Work Management 52

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Business leaders are prioritizing technology investments that drive efficiency and productivity. Efficiency, productivity, and cost containment are top priorities for business leaders.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Sprout Social

MAY 11, 2021

If you want to optimize your processes, your social media approval workflow is a great place to start. Post approvals are a small but powerful step in any social media service offering. We’ve gotten to a better position where I can go back to monthly planning. How approval workflows strengthen agency-client relationships.

Efficiency 130

Efficiency Paid Search Agency Advertising Agencies Generation 130

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. To make things even more worrying, 27% of businesses don’t only lack a basic business continuity plan, but aren’t making efforts to develop one. What is a business continuity plan?

Social Media 75

Social Media Planning Media Business 75

LiveRamp

JULY 9, 2019

This is done by unifying your data silos with a people-based identifier, and then making that data available across your tech stack and media activation. The key to making data valuable is to work with an efficient, secure, and accurate data onboarder. Expand your media strategy. Transform your data into marketing gold.

Media Plans 75

Media Plans Activities Planning Optimization 75

GrowPowerful

APRIL 20, 2023

In the world of startups and emerging growth companies, scaling efficiently is vital for success. This network can help you forge strategic partnerships, secure media coverage, or gain access to valuable tools and resources that can accelerate your growth. To Wrap it all up.

Paid Search Agency 52

Paid Search Agency Efficiency Work Management Companies 52

The Point

MARCH 22, 2024

No social media manager needs to be reminded about the need to produce content quickly. Quantify, if possible (“3 mistakes to avoid”, “6 point plan”). They read like an internal creative brief or planning document. Enter Artificial Intelligence (AI). You’ve lost the reader already. Yes, it’s a cliché.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Convince & Convert

MARCH 7, 2024

In fact, over half of companies already have or plan to hire someone to oversee the use of AI. Very few companies are decreasing their hiring due to efficiency gains. In fact, less than half of marketers rank efficiency as a top area needing improvement, compared to 62% of sales and 60% of customer success professionals.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Marketing Insider Group

APRIL 10, 2023

In their guide to maximizing PPC ROI , PPC automation platform Optmyzr argues for third-party budget allocation tools that help advertisers manage planned campaign spend. Query efficiency” is a high-level measure of search intent. This is a costly oversight. Be thorough, even if it takes longer than you’d like.

PPC 281

PPC Paid Content eCommerce Allocation 281

Webbiquity

DECEMBER 19, 2023

. #9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

SWZD

MARCH 21, 2018

How to Integrate Social Media into an Audience-First Demand Generation Plan. But you wonder, “Is there more I could do when it comes to social media for demand generation ?”. But, again, with such a large and busy platform to contend with, only those businesses with a solid marketing plan to begin with will rise to the top.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

MKT1

NOVEMBER 18, 2021

This analogy is the simplest way I’ve found to throw away the marketing jargon, ever-changing marketing job titles, and complicated frameworks and explain the mix of things you need to create an efficient marketing function. Writing a GACC ensures you’ve got a solid engine plan for each piece of fuel you create.

Efficiency 52

Efficiency Planning Ad Building Enterprise Management 52

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. We’ve got three reasons why.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Sprout Social

APRIL 17, 2024

6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. 9 chatbot building tools to boost efficiency 1.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” Or do all these changes in social media algorithms mean it’s best to get back to the drawing board? Image attribution: Toa Heftiba.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Marketing Insider Group

OCTOBER 16, 2023

It’s efficient and keeps you in the loop. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Here are some key features and aspects of Buffer: Social media scheduling. Social media toolkit.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Paid Search Agency 101

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 101

Martech

APRIL 12, 2024

Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. Project managers are responsible for planning, executing and closing individual projects within a program. They focus on specific deliverables, timelines and budgets.

Budget Programs 109

Budget Programs Work Management Allocation Product 109

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Paid social media expands your audience beyond current followers. Precise audience targeting is possible through social media platforms.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Salesforce Marketing Cloud

FEBRUARY 15, 2024

By automating data collection, analysis, and delivery, retail artificial intelligence solutions help you act on insights faster and more efficiently, while leveling up both the employee and customer experience. Generate a holistic customer view With retail AI you can create detailed customer profiles that serve as strategic planning tools.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. With so much on the line, advertisers need to get it right. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

MARCH 22, 2024

Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

Marketing AI 100

Marketing AI Content Marketing Enterprise Management Planning 100

EveryoneSocial

SEPTEMBER 3, 2019

Executives inexperience with social media or employee advocacy. Social media platforms like LinkedIn, Twitter, and Facebook boast huge numbers of users and a vast majority of your employees are already active. billion people) are on some type of social media. Only thinking a program is used for one specific department.

Budget Programs 56

Budget Programs Efficiency Case Studies Case Study 56

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Advertisements 109

Advertisements Advertising Allocation Planning 109