B2B Marketing Automation: Crawl, Walk, Run, Win
Sales Lead Insights
MAY 23, 2011
B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. Putting marketing automation to work doesn’t have to be an overwhelming effort. Step 3: Capture Data More Efficiently.