How To Align Your Marketing Budget With Your Reporting Dashboard
NOVEMBER 8, 2017
Marketing budgets and dashboards are typically managed and operated separately. Marketers typically keep separate the management of marketing budget and the management of dashboards. Outcomes in your marketing dashboards should tie directly to the outcomes tied to your marketing budget. After all, getting budget is getting commitment that marketing will reach a pre-defined goal. Aligning Marketing Budget To Business Goals.