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Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

In February 2021 , Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems.

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Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. Full Circle Method for Digital Marketing Overview.

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How to Avoid the Digital Transformation Trap

Full Circle Insights

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Marketers will need to reconcile those two forces in the coming months.

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Giving Back to Celebrate National Nonprofit Day

Full Circle Insights

The company not only donates hundreds of millions directly, it offers programs like the Philanthropy Cloud , which aims to connect businesses and employees to nonprofit organizations at scale, and provides up to 10 free licenses to nonprofits so they can operate more efficiently.

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Women’s Equality Day: 4 Ways to Develop Women’s Leadership Skills

Full Circle Insights

Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Spice Up Your Marketing Funnel.

How the Right Marketing Tools Can Help You Thrive in an Uncertain Economy

Full Circle Insights

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. How Does Your Marketing Work?

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Why Marketing Is Here to Stay

Full Circle Insights

As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. Is Marketing Really in Decline? Marketing is here to stay.

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Full Circle Insights Launches Journey Explorer for Digital Source Tracker, Giving Marketers Visual Insight into the Customer Journey

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, today announced a major enhancement to its popular Digital Source Tracker product: Journey Explorer, which allows marketers to visualize the customer journey. Full Circle Method for Digital Marketing Overview.

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Full Circle Insights Rolls Out “Full Circle Enterprise” Product Bundle

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, today rolled out a new product bundle: Full Circle Enterprise, which combines the company’s popular Response Management with Funnel Metrics, Campaign Attribution and Digital Source Tracker products.

We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. Build vs Buy Marketing Analytics.

Diversity, equity and inclusion (DEI): less talk, more action.

Full Circle Insights

Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Spice Up Your Marketing Funnel.

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Three Ways to Prepare Your Marketing Team for the Next Global Disruption

Full Circle Insights

But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. Adopt Agile Marketing Methods. How Getting Marketing Attribution Right Boosts.

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CMOs and CIOs: Stronger Together in the Digital Age

Full Circle Insights

Marketing departments and other business units routinely make decisions about purchasing cloud solutions and other technology without IT’s input. There are approximately 8,000 martech solutions on the market, and marketing department technology stacks are growing.

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Customer Spotlight: How Integrate Uses Full Circle to Maximize Agility

Full Circle Insights

The share of marketers who report adopting an agile marketing approach has been growing , as we find that the pandemic accelerated implementation of agile techniques – with their budget-friendly and shorter project timelines. How Marketing Performance Measurement Drives Agility.

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Full Circle Insights’ Digital Source Tracker Wins 2021 BIG Innovation Award

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, today announced its Digital Source Tracker was named a 2021 BIG Innovation Awards winner in the “Technology Product” category presented by the Business Intelligence Group. Optimizing Marketing Outcomes Over Time.

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5 Do’s and Don’ts to Address Zoom Anxiety and Fatigue

Full Circle Insights

Zoom (in the generic sense) conferences and social events like happy hours became a thing so people could still stay in touch. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

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What Moms Really Want for Mother’s Day: Equal Pay

Full Circle Insights

Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Spice Up Your Marketing Funnel.

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Full Circle University SEO Series: Defining Digital Marketing Metrics

Full Circle Insights

Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns.

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Getting Buy-In for Agile Marketing

Full Circle Insights

Agile marketing is having a moment. According to a recent AgileSherpas survey, more than half of all marketers report that they use at least some agile methodologies, with more than a third reporting that the pandemic accelerated their move to agile marketing.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Full Circle Method for Digital Marketing Overview.

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Full Circle University SEO Series: Campaign Attribution for Digital Marketing

Full Circle Insights

If you’re a B2B marketer, you probably relied, at least in part, on in-person events to generate leads before the pandemic. Budget efficiency is more important than ever during uncertain times. Campaign attribution for digital marketing can do just that.

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Architectural Choices: Connecting Clicks to Sales in a Digital Environment

Full Circle Insights

For marketers, the data silo problem has been exacerbated by the pandemic-driven shift to digital outreach. Data is indispensable for marketers who are looking for ways to operate more efficiently and precisely demonstrate their contribution to company revenue.

Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Full Circle Insights

Many marketing departments have taken a budget hit, but spending on martech products remains strong: Nearly 70% intend to increase martech spending in the next 12 months. CMOs use the infrastructure to generate customer profiles and execute marketing campaigns.

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The Elements of Great B2B Lead Management

Full Circle Insights

Some B2B marketers took a major budget hit, while many marketing departments redirected dollars to digital programs. Marketing teams have varying levels of risk tolerance. Agile Marketing and the Measurement Sprint. See how you can get your marketing started with agile.

Good to Great: 3 Traits that Make a Great Marketing Leader

Full Circle Insights

This is a challenging time for marketing departments everywhere. There were marketing budget cuts at many companies. The industry is seeing a rapid evolution and marketers are looking for insights as to what is next. Here are three traits great marketing leaders share.

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Building Agility Throughout Your Martech Stack

Full Circle Insights

As more marketing teams embrace agile methods, marketing leaders are increasing their focus on measurement out of necessity. This can get complicated for marketing teams that have dozens of solutions in their martech stack, all of which produce their own metrics out of the box.

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Press Release: Full Circle Insights Continues to Innovate in 2020, Receiving Two Patents and Rolling Out New Product Dashboards to Support Digital Marketing

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, has continued to focus on innovation this year, harnessing patented technologies and designing new dashboards for its Digital Source Tracker product to empower digital marketers with the Full Circle Method.

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End-of-Year Marketing Predictions: How to Plan for Success

Full Circle Insights

But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. Out of necessity, marketers got better at producing virtual events. . CEOs will demand more marketing metrics. Marketers will focus on efficiency.

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The business case for a strong CMO-CIO partnership: A guide

Full Circle Insights

Originally published on Marketing Tech News. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever. Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace.

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Martech 2021: A Look Ahead

Full Circle Insights

But in the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. More than 40% of marketers are using at least some agile methods now. How Getting Marketing Attribution Right Boosts.

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Full Circle University SEO Series: Click-to-Close Analytics for Digital Marketing

Full Circle Insights

Campaign attribution data in the digital marketing space will help you become ruthlessly efficient at investing in campaigns by linking marketing touches to revenue. Campaign Attribution for Digital Marketing Blog. Full Circle Method for Digital Marketing Overview.

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The Return of In-Person Events Makes Measurement Even More Important

Full Circle Insights

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order.

Will COVID Change Marketing Measurement Forever?

Full Circle Insights

Bonnie Crater joins B2B Marketing Exchange to talk about the effects of COVID-19 on marketing measurements. What measurement challenges did marketers face in light of these strategic pivots? How will buyer preferences and digital channels change the way marketers measure success?

Agile Marketing and the Measurement Sprint

Full Circle Insights

Agile marketing is enjoying a resurgence of popularity in the pandemic economy. Adapted from Silicon Valley product development culture, agile marketing is described by SiriusDecisions as a method where self-directed, cross-functional teams: Work toward a shared goal.

Post-Pandemic Operations: What to Keep and What to Change

Full Circle Insights

To keep customers and employees safe, in-person events were canceled for more than a year, and marketing teams shifted focus to digital outreach. The good news is that marketing leaders who have the right data and measurement tools won’t be flying blind. Spice Up Your Marketing Funnel.

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Track ROI on digital advertising to proactively improve marketing

Full Circle Insights

But knowing how well your ads are at driving leads is only part of managing your marketing efforts. Put simply, you calculate ROI by subtracting the amount spent on advertising from how much gross revenue marketing produced. The marketing department doesn’t operate in a vacuum.

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Full Circle Insights’ Digital Source Tracker wins Bronze Stevie Award

Full Circle Insights

We are honored to have our latest product recognized as a best-in-class top marketing solution from The Stevie Awards and are excited to continue to offer marketers the best solution for connecting the digital dots. With Digital Source Tracker, easily connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue. Full Circle Method for Digital Marketing Overview.

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