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How to create a knowledge base for marketing work management

Martech

Marketing work management tools can benefit your organization in a number of ways , including adding productivity and efficiency. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page. They also help manage teams that work remotely. Get MarTech!

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How You Can Write a Good Knowledge Base Article

Salesforce Marketing Cloud

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

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A Knowledge Base: The Sales Enablement Tool Your Business Needs

BenchmarkONE

A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. While it might be time-intensive, putting together a knowledge base article on a topic related to the product or service you offer allows your sales team to do their jobs more efficiently.

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How You Can Manage Field Service More Efficiently With AI

Salesforce Marketing Cloud

With AI and automation, your mobile workers can become more efficient in the field, helping you save money. New employees and contractors can onboard quickly with AI-generated knowledge base articles and guides. It all comes down to which solution can deliver a quick return on investment (ROI) — and that’s where AI comes in.

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How to make the most of your marketing work management solution

Martech

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc. That’s where marketing work management solutions step in.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?