Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketri

JANUARY 29, 2024

There’s No Time to Waste Generative AI is set to transform many industries, including marketing. And when it comes to sifting through mountains of research to inform content, machine beats human, hands-down. The post Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All appeared first on Marketri. Here’s my take.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Paid Search Agency 326

Paid Search Agency Content Marketing Planning Advertising Agencies 326

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. AI’s presence is felt not just in industrial SEO and content marketing.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

SalesIntel

OCTOBER 18, 2023

You’re poised for the successful deployment of an exceptionally efficient Account Based Everything (ABX) strategy. This data-driven decision-making ensures that resources are allocated efficiently, and the pipeline is optimized for success. Teams use insights and analytics to refine their approaches continually.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Efficiency 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Earlier this year, Meta had to lay off 13% of its workforce in the name of “efficiency.” But marketing and sales teams can only be efficient if they have a trusted strategy behind their efforts.

Ideal Customer Profiles 86

Ideal Customer Profiles Efficiency Allocation Top of Funnel 86

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Outgrow

APRIL 17, 2024

Symbiotic Relationship: AI and Connectivity for efficient collaboration and data sharing. About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. And for this month we are going to interview Yue Wang, Head of Advanced Network Research at Samsung Electronics.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Only B2B

AUGUST 21, 2023

Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. Automation eliminates this risk, ensuring data consistency and adherence to industry standards. trillion annually.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

KoMarketing Associates

MARCH 21, 2019

As executive marketers look ahead to the coming months, new research suggests that they are heavily focused on their efficiency to drive marketing results. In addition, efficiency in marketing (25 percent) is the biggest thing CMOs feel like they need to focus on for their own development. A Rise in Digital Marketing Investment.

Efficiency 138

Efficiency Marketing Report CMO Marketing & Strategy 138

Contently

NOVEMBER 22, 2021

All industries had to change the way they used technology — and content marketing was no different. Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. Focus on helpfulness and kindness. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. A few examples include: Market research: Marketing departments can leverage AI for customer segmentation, personalized messaging, and predictive analytics.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Following are key takeaways from the research: Sales Rep involvement and data quality are key to improving accuracy.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Seismic

AUGUST 17, 2020

With the integration of these two tools, bankers have a streamlined, turnkey place to arm themselves with the industry-specific content they need to interact with their customers in a more profound and engaging way. While time is money in the business world, time-saving technology also appeals to bankers’ inherent desire for convenience.

Efficiency 105

Efficiency SMB Verticals API 105

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. However, many are facing obstacles while attempting to use data to achieve these goals.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

FEBRUARY 19, 2018

As C-level executives begin to see the value of data and analytics, new research suggests that they are striving for high-quality information to achieve their business initiatives. Fifty-seven percent claimed that it was making for more efficient business practices.

High Quality Lead 179

High Quality Lead Efficiency Marketing Report Banners 179

Only B2B

JUNE 8, 2021

It is the direct form of marketing that is much efficient for the wallet and environment since it is totally paperless. . Cost-Efficient . Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. B2B creators in this segment often focus on cost-effective strategies, innovation, and efficiency, helping SMBs grow and compete in their markets. So, what’s driving this shift?

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Valasys

APRIL 11, 2024

A Big Data and Industry Expertise-Driven Strategy can be leveraged. By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities. Future of AI-Enabled Workforce Jobs of today may no longer exist by tomorrow, other will appear.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Business Brainz

MARCH 21, 2021

With the growing use of technology for automation and efficiency, marketing is losing its human essence. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? It’s a human thing!

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. While it can be tempting to dive right in and read as much as possible about airplane aerodynamics, or lobster farming in the Philippines, this isn’t an efficient use of your time.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

LeanData

DECEMBER 15, 2022

Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. You can segment sales plays by industry, company size, buyer persona, or solution — whatever makes the most sense for your business. . Plays will vary as a deal moves through the sales cycle.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. The more you know about a prospect’s business, industry and role, the greater your chances of building an emotional bridge with them—and the easier it will be for them to trust you. What Is Prospect Research and Why Is it so Important? You’ll earn their respect.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

LeadSquared

JULY 20, 2022

Learn How Commitbiz Improved their Sales Efficiency with LeadSquared. “In Inefficient & Slow Sales Process Manual data-entry & lead management slowed down and reduced the efficiency of Commitbiz’s sales process. Powerful Automation to Maximize Efficiency. “ Vikash Sharma new Co-founder, Research and Ranking.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

seo.co

AUGUST 23, 2021

OpenAI is a non-profit artificial intelligence research company that was founded in 2015. AI research is highly technical and specialized, drawing on mathematics, probability theory, cognitive psychology, neuroscience. What is Open AI’s GPT-3 Important in the SEO Industry? GPT-3 is produced by OpenAI. How Does GPT-3 Work?

Marketing AI 126

Marketing AI SEO Budget Programs Marketing Budget 126

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Figure 2: Median Growth Rate by Industry. Insight #1: High Growth Technology and Software Firms Conduct More Research. Which firm is yours? About the Study.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Hubspot

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. 5 Ways Your Team Can Use AI to Sell Into New Industries 1.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

Sana Commerce

AUGUST 3, 2022

The food and beverage industry deals with perishable goods that have to be sold quickly to preserve the high quality that buyers expect and that regulations demand. Here are the 3 industry trends impacting this shift toward digital. Here are the 3 industry trends impacting this shift toward digital. This is the current reality.

Trends 69

Trends Amazon Privacy Policies Marketing Management 69

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40