Remove long-tail
article thumbnail

The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. Only a few will make it.

article thumbnail

Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic Traffic

Hubspot

If you're hoping to position your company as a knowledgeable expert within your industry, your primary content marketing goal is probably thought leadership. Keyword research can help you find out what questions your audience has so you can provide answers and position your company as authorities in your industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

Spending money on paid ads without running efficient landing page tests could result in tons of wasted money and effort. Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot.

PPC 101
article thumbnail

Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

article thumbnail

The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work

Hubspot

This post originally appeared on HubSpot's Agency Post. I researched a bit into some of the psychology and underpinnings of the most efficient, most happy team setups. One of the lessons from the book touches on the concept of leadership, particularly as it relates to those in leadership positions. Remember a job you loved?

article thumbnail

Marketer of The Month Podcast- EPISODE 081: Navigating the Martech Landscape in 2022 and Catalyzing Growth With Deeper Integrations

Outgrow

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

article thumbnail

Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.