ClearVoice

FEBRUARY 13, 2020

In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands. Here’s your game plan. More efficiency, and in theory, more successful projects. According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S.

Relevance 110

Relevance Click Rate Planning Tagging 110

Animalz blog

MAY 15, 2023

But it was too hard to ignore the promise of improved efficiency — and then there’s the dizzying variety of tools. Flexibility is the name of the game as you get started with generative AI. Our theory: SERPs will become saturated with AI copycat content. Wordtune helps you spice up existing content in seconds flat.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

chiefmartech

JANUARY 10, 2022

Another example of aggregation theory in tech stacks is with Automation. Automation is really at the heart of Big Ops, and it’s about more than efficiency. The Theory of Constraints then shifts our focus from technological barriers to organizational ones: how can we structure and manage marketing to move faster?

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Atomic Reach

FEBRUARY 23, 2023

Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually drives an ideal outcome. But there’s a way to combine the automated efficiency of generative AI with the authenticity of a human touch. Great news: we can help.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. How Google might make SGE cost-efficient The first realization is that Google doesn’t show AI results by default , at least in the SGE beta. It's all about ensuring your clients understand the value of your SEO efforts.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Crimson Marketing

OCTOBER 15, 2015

Marketing tools make your life more efficient and automated. Social can be an efficient channel for just about any industry. That said, bidding on competitor terms is absolutely fair game, and there are ways to make big non-brand head terms more affordable than you think. . ” 2. ” 11. ” 12. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Ontraport

APRIL 27, 2021

Your ability to grow your business is 100% dependent on how efficiently your customer lifecycle works. And all that comes from relatively minor improvements in the efficiency of your customer lifecycle. This isn’t a theory. This is the whole game. That work is the real work of business building. Ok, you know this.

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

Contently

JUNE 21, 2016

In recent months, several people in the marketing industry have floated an intriguing theory to me: Facebook didn’t just introduce this tag for transparency and the good of the people. Brands win by spending their ad dollars more efficiently, and Facebook wins by cutting out the middleman. Or so the theory goes.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

illumin

APRIL 8, 2019

This year’s campaign features sideline reporters calling a basketball game while they are joined by the iconic Geico Gecko. Uber Eats used the March Madness event to highlight the efficiency of its delivery service. The spot pokes fun at the idea of “Color Theory” (i.e. million views. Campaign Name.

Paid Search Agency 71

Paid Search Agency Ads Video Marketing Advertising Agencies 71

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for actions, the What? Strategize.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently. Influential.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. At the same time, look at other metrics, including form submissions, website traffic, and Sales Accepted Leads (SALs), to gauge the efficiency of your funnel across every stage of the buying process. Sign me up. Keep it up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

KoMarketing Associates

JANUARY 21, 2016

Now, success means something different to everyone, but what it means to me is that I’ve done everything I need to do in advance to work quickly and efficiently. In theory, it should go off without a hitch every time, right? The site 750 Words turns writing into a game of sorts. While You Are Writing.

SEO 120

SEO Spending Conference Paid Search Agency 120

Ontraport

APRIL 27, 2021

Your ability to grow your business is 100% dependent on how efficiently your customer lifecycle works. And all that comes from relatively minor improvements in the efficiency of your customer lifecycle. This isn’t a theory. This is the whole game. That work is the real work of business building. Ok, you know this.

Conversion Rate 72

Conversion Rate Work Management Funnel Advertising Click Rate 72

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently. Influential.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Hubspot

JUNE 20, 2019

Additionally, science suggests observing another person's emotions can help us experience what the other person feels -- a theory known as emotional contagion -- and, as a result, better understand the intentions and actions of the other individual. The theory of emotional contagion isn't just limited to one-on-one interactions, either.

Rules 75

Rules Ethics Thought Leadership Barriers 75

Unbounce

MARCH 30, 2023

Game changer. Of course, the theory is that prices then drop once demand ebbs. You’d be increasing efficiency and productivity, benefiting your clients and their social media presence—and gettin’ more business as a result. Hey, remember the Big Bang? Y’know, creation of the known universe and all that. The invention of wheels.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

Marketing Interactions

MAY 21, 2018

You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. And this discernment means more efficiency and effectiveness in content ideation, production, and execution. To transform, we need to up our game. Process Challenges. There’s no time to waste.

Cost 69

Cost Content Marketing Automation Services Work Management 69

NuSpark Consulting

DECEMBER 29, 2013

Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. Google has changed the game again: Active View. Here’s an example of the above, in theory. Keep in mind these considerations: You’re really buying impressions with display. Assume clicks are a bonus.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Customer Experience Matrix

JULY 2, 2008

By way a background: having a good search capability is one of those Mom-and-apple-pie truths that everyone fully accepts in theory, but not everyone bothers to actually execute. Anyway, I recently needed a notebook PC with a powerful video card for gaming on short notice. Or, at least, one of my kids did. So they got the sale. (In

Personalization 120

Personalization Examples Case Studies Case Study 120

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Test your theory. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

PureB2B

MAY 30, 2022

With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life. Even if these theories aren’t 100% correct 100% of the time, they can still help with formulating pitches, establishing strong client relationships, and winning accounts.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Outgrow

DECEMBER 8, 2020

How strong is your Facebook game? With results so efficiently calculated, the quiz takers see no harm in filling the lead generation form to get their personalized playlist! #8 Try this fun marketing quiz and ace your lead generation game! #11 The approach is quite straight-forward and yet helpful to the students. #3

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

6sense

FEBRUARY 9, 2018

Once there’s consensus on what an ideal customer may look like in theory, it’s time for organizations to move onto what SiriusDecisions calls the Target Demand stage. It’s a game changer for how we think about account-based marketing,” said Vyze marketing director Leila Nazari. Who engages with sellers and influences purchases?

Demand 48

Demand Demand Generation Top of Funnel Account Based Marketing 48

Hubspot

MAY 25, 2016

But learning things in theory is only a part of building a new skill. Kaufman suggests learning enough in theory to be able to recognize mistakes and self-correct. When you give yourself less time to get something done, it'll make you do it more efficiently. So don't just read books and articles related to your skill.

Barriers 52

Barriers Bundling Practices Studies 52

Smashmouth Marketing

OCTOBER 24, 2005

Market inefficiencies : Attempts to explain observed market outcomes which are contrary to rational expectations and market efficiency. So I would consider players that employ game theory to be categorized as using Market inefficiencies in their economic model called a poker table. Thoughts?

Trigger Marketing 100

Trigger Marketing Paper Rules Consulting 100

Optinmonster

APRIL 2, 2020

In theory, then, telecommuters can add 1 week of family time to their overall year simply by working at home. Since everyone is within arm’s length of one another, problem-solving is much more efficient. Go for a walk, play a quick game of catch, or even just sit down for a 5-minute belly rub (for your dog, of course).

Work Management 97

Work Management Tips Product Marketing Management 97

Heinz Marketing

MAY 18, 2020

Basically what this theory proposes is that there’s only two ways to get the benefits that I just talked about. Well, the kind of big finding over the last hundred years that came out in the early ’80s is something called the two-factor model. It’s basically the laws of physics, but for sleep. Sleep debt is a real thing.

Top of Funnel 115

Top of Funnel Peer-to-peer Case Studies B2B Sales 115

Hubspot

AUGUST 3, 2015

This means that the brain becomes more efficient at processing information. 4) It improves theory of mind. Another study in 2013 published in Science showed that reading literary fiction improves theory of mind , the ability to guess what another person might be thinking or feeling. 4 Reasons Why You Should Prioritize Reading.

Business 28

Business Case Studies Studies Spending 28

chiefmartech

SEPTEMBER 19, 2016

There’s theory and then there’s practice. With both of these panels, the audience will have an opportunity to ask their own questions as well. What would you like to ask them? Real-World Case Studies of Marketing Technology Success.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). The goal of any marketing is to capture efficient conversions. Social media is not a numbers game. The more blogs and books you read on the subject, the more confused you probably get. We know that.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Convert

SEPTEMBER 16, 2022

If you’re a Shopify (or any ecommerce) store owner, Andra’s LinkedIn posts will feed you a consistent inspiration to make your sales funnel run more efficiently. Get the theory and actionable tips to tweak your CRO programs. But she also focuses on the mental models involved with efficient optimization. Where are you stuck?

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Hubspot

APRIL 22, 2016

There was also a trend for workers with windows to have more activity and higher sleep efficiency than those without windows.". It contains a bunch of interesting research around different types of music that can be used to boost your productivity -- from classical to video game soundtracks. One potential solution? That's okay.

Product 28

Product Case Studies Blast Campaigns Opt-out 28

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). The goal of any marketing is to capture efficient conversions. Social media is not a numbers game. The more blogs and books you read on the subject, the more confused you probably get. We know that.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC advertising is an efficient way to find ideal customers that would otherwise be difficult to find. There are endless theories out there regarding what colors and images you should use on your landing page to bring you closer to converting visitors.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. And maybe you’re sharing your content on social media, but you really don’t have a plan to use social media super efficiently.

Best Practices 158

Best Practices Social Media Work Management Planning 158

QuanticMind

JULY 11, 2017

This will, in theory, free up marketers’ time to be more creative and focus on big tasks. Marketing will become more return on investment (ROI)-driven, less human-focused and more efficient.” As for how I see machine learning affecting intent-driven channels such as search and paid, data is the name of the game.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40