ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? How to create a social epidemic.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Biznology

MARCH 28, 2019

Here are a few thoughts to keep in mind: Redefine Viral. In fact that’s true whether you want to be viral or not. It may be the case that the viral marketing ideas you’ve seen were each created in one moment of brilliant inspiration, but I doubt it. Even if you could afford it, do you really want a Super Bowl ad? Be Yourself.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Stevens & Tate

MAY 22, 2020

Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. In many cases, a viral ad will be so effective that it becomes part of the popular culture at the moment.

Viral Marketing 73

Viral Marketing Tactics Campaigns Planning 73

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. This article navigates beyond viral moments, delving into comprehensive strategies for building a lasting presence on the platform. Why is YouTube so Successful? This approach fosters steady growth and sustainability.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Marketing Insider Group

MARCH 21, 2023

At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. In fact, he shares that Newton’s 2nd law, Heisenberg’s uncertainty principle, and thermodynamics are the key to understanding the fundamentals of effective brand marketing.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Alejandro Rioja

FEBRUARY 18, 2022

In this aspect, viral content can be an effective marketing device that propagates through shares and likes. Viral content can also be self-sufficient as long as it can keep your audience engaged. So, what makes content viral, and how can you make one?…

Viral Marketing 52

Viral Marketing Generation Tips Content 52

Biznology

OCTOBER 18, 2017

Here are a few tips for making it more effective–and making it work better with your website. If you’ve got content that is truly viral-worthy, it needs to be easily shareable to get the process started. It won’t go viral if it can’t be shared. The post Make your email marketing more effective appeared first on Biznology.

Email Marketing 123

Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Sprout Social

APRIL 14, 2021

The TikTok boom is in full effect. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Ocean Spray also seized this viral moment to rebrand. Since the platform first became available in the U.S.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

DECEMBER 15, 2021

Also, if you create entertaining and unique content, your videos have a high potential to go viral. Add music and effects to your videos. TikTok is all about taking your social videos to the next level and getting noticed with the help of catchy, trending music and creative effects. Leverage TikTok’s content publishing features.

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality. Staggering!

Viral Marketing 146

Viral Marketing Facebook User-Generated Content Multi-Channel 146

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Hashtags aren’t always a force of social change—some viral hashtags are just plain fun. bill.hirst. ?? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

ClearVoice

SEPTEMBER 14, 2022

While the “yes” votes didn’t come out to be much more than the “nos,” the stage was set for a viral buzz that helped the product when it finally launched later that year. To make your brand copy snappy and effective, use one of these tricks for compelling action: Scarcity. Karmarama’s “That’ll do”. Create demand.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

EveryoneSocial

FEBRUARY 2, 2023

A key factor in the success of such programs beyond content distribution at scale is the network effect. What is the Network Effect? A classic example of the network effect is the internet. What are some other examples of the network effect? How Does the Network Effect Work?

Social Media 98

Social Media Effectiveness Media Work Management 98

The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos. Interesting that the experiments Prof.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

Heinz Marketing

APRIL 30, 2022

Cross team connections are imperative to run an organized and effective company. This is content that is strategically designed to rank high on Google’s search engine, that is intended to go viral and receive many backlinks, as well as be 10x stronger than any other article on the website.

Conversion 91

Conversion Effectiveness Brand Identity Branding 91

Webbiquity

MAY 27, 2015

There are a lot of resources online that can help you move from newsjacking – “stealing” potentially viral news items before they become viral – to creating potentially viral news yourself. Value of Virality through PPC. Guest post by Jack Dawson.

Viral Marketing 100

Viral Marketing PPC PR Content 100

SmartBug Media

JULY 24, 2023

Effective planning, especially when it comes to reaching goals, is not just important; it's indispensable. For example, instead of setting a goal to "create a viral social media campaign," a more relevant goal would be to "create a social media campaign that increases our brand awareness by 25 percent over the next quarter."

Planning 98

Planning Effectiveness Urgency Marketing Keywords 98

Marketing Insider Group

AUGUST 1, 2023

You want to make sure your ads are cost-effective and deliver a good return on investment. This could mean tweaking your ad copy to make it more enticing, targeting your ads more effectively, or testing different types of ads to see what works best. Measuring Virality Rate is pretty straightforward. Are your ads cost-effective?

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

6sense

NOVEMBER 11, 2021

B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale. The post Data Collection, Privacy, and Security with Viral Bajaria, CTO & Co-Founder appeared first on 6sense.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

FunnelEnvy

DECEMBER 11, 2023

By setting specific targets, you can focus your efforts and measure the success of your video content more effectively. Here’s some info to consider to determine which platform aligns best with your B2B marketing goals: TikTok: Known for its virality and creative content, TikTok is ideal for reaching a younger demographic.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Heinz Marketing

OCTOBER 6, 2018

It turns out that criticism can be effective even when it’s not constructive—at least, at Apple. The Elusive Art of Going Viral on Twitter. A fun read on some tips for going viral on twitter. The post B2B Reads: “C” players, Conversation Intelligence, and Going Viral on Twitter appeared first on Heinz Marketing.

Viral Marketing 58

Viral Marketing Twitter Conversion B2B Thought Leadership 58

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Walker Sands

OCTOBER 23, 2019

To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. “Contagious” shares key attributes your content needs in order for it to be rapidly talked about and shared. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

SmartBug Media

APRIL 19, 2021

However, knowing how to use those infographics effectively in your marketing campaigns can be the fine margin that separates you from your competition. Go Viral If You Dare—NFT Please? Another effective use of infographics is to create brand awareness. and from children’s books. Supplemental Content That Adds Spice.

Campaigns 111

Campaigns Effectiveness Paid Search Agency Class 111

Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Stevens & Tate

AUGUST 11, 2019

When it comes to creating content, going viral is the ultimate goal. Unfortunately, there’s no blueprint for viral video marketing. Although there’s no perfect formula for viral video marketing, there are certain things that you learn from successful viral videos from the past.

Viral Marketing 50

Viral Marketing Video Marketing Examples High Quality Lead 50

Hubspot

MAY 24, 2016

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts.

Viral Marketing 50

Viral Marketing Analysis Opinions Creativity 50

Contently

JANUARY 20, 2023

One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products. The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Content Standard

AUGUST 2, 2017

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

Viral Marketing 52

Viral Marketing Peer-to-peer Internet Marketing Marketing & Strategy 52

Kapost

JULY 13, 2016

It goes without saying then that there’s a ton of content out there, which means the most competitive brands are trying to figure out how they can break through the noise—ideally by going viral. A viral hit isn’t a matter of luck. Their findings indicate that individual emotions may not be the root of virality.

Viral Marketing 48

Viral Marketing Content Trigger Marketing Positioning 48

Sprout Social

OCTOBER 10, 2023

Giveaways are effective for micro- influencer marketing campaigns because they tend to have a more engaged audience. This collaboration stars Ben Affleck, Dunkin’s official spokesperson, and Ice Spice, a rapper known for her several viral hits like, “Munch,” which is also the name of her fans and a play on words for the campaign.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Contently

SEPTEMBER 22, 2016

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident. The also story went viral on Reddit, reaching the third spot on the homepage.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

PureB2B

MAY 30, 2022

It's practical, effective, and direct. You can build it into your product or service to encourage virality. Another effective way to drive leads to your business without cold calling is by taking advantage of directories. Cold calling is an effective lead generation strategy. There are a few ways to do referral marketing.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. At some agencies, rejected ideas get scrapped and disappear for good.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Sprout Social

JANUARY 24, 2022

Follow these 8 tips for writing a clear, effective social media manager job description, then download our social media manager job description templates to put what you learn into practice. The post 8 tips for writing a clear, effective social media manager job description appeared first on Sprout Social.

Social Media 101

Social Media Work Management Marketing Management Tips 101

Contently

MARCH 2, 2023

At least for now, Beyonce or Harry Styles won’t help you go viral. It also uses music, voice-over, and on-screen captions effectively. Background music and voice-over are also effective as long as they don’t distract from the instructions. Use effects, filters, and music for an algorithmic boost.

Relevance 152

Relevance Brand Identity Branding Verticals 152

The Lead Agency

APRIL 14, 2024

You’re gathering that… If you’re struggling with the TMI effect that most of us have in an information-overloaded world, you may understandably feel at a loss of where to begin with the data you actually have. AI spits out what it finds online and dogs, obviously, were just added for dramatic effect.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62