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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Why Outbrain?

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Crafting Great Social Media Videos That Get Views

Convince & Convert

However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. The post Crafting Great Social Media Videos That Get Views appeared first on Convince & Convert. But what’s the fuss all about?

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad. Click here to view complete infographic at full size.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. Reps experience feedback both by viewing video role plays and receiving feedback from sales managers or coaches based on those recordings. What Are We Coaching For? The top level objective of sales coaching is clear.

B2B Sales 169
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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to leverage online events, like webinars, as effective replacements for live events. How to change your messaging so your brand is viewed as relevant (not tone-deaf). Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. And more!

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Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! Get MarTech!

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An Email Marketing Expert’s View On The Emerging Trends for Effective Email Marketing

SendX

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.