KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. This is followed by content marketing (47%) and email (41%). The Growing Importance of Social Media Marketing.

B2B Marketing 260

B2B Marketing Social Marketing B2B Advertising Channels 260

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Catch all episodes here.

Tactics 118

Tactics Resources Transparency B2B Marketing 118

The Marketing Blender

MARCH 9, 2023

How to Create a Winning Digital Marketing Plan Creating a winning digital marketing plan is crucial for any business looking to succeed in today’s digital landscape. What is a marketing strategy? A marketing strategy provides a strategy for the achievement of a targeted marketing goal.

Marketing Plans 97

Marketing Plans Digital Marketing Funnels Marketing Marketing Strategy 97

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 271

Social Media Social Marketing Media Tips 271

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 127

Email Marketing Tactics Marketing Deliverability 127

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Here are six ways revenue marketing can positively impact your business.

Effectiveness 273

Effectiveness Customer Satisfaction Marketing Business 273

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. That is why organizations need an effective go-to-market strategy. Determine Marketing Activities.

Marketing Strategy 96

Marketing Strategy Tactics Buyer Personas Effectiveness 96

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. That’s a clear advantage over mass media tactics, like television and print ads. Plan for action.

Content Marketing 270

Content Marketing Marketing Plans Video Marketing Content 270

Zoominfo

APRIL 19, 2023

A coach might find it helpful to point a sales rep to specific resources or develop an action plan for them. More effective sales training Coaching isn’t the only beneficial form of professional development that we see in sales. With a focus on specific sales techniques, the impact of tactical coaching is almost immediate.

Effectiveness 130

Effectiveness Peer-to-peer Tactics Zoominfo 130

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Contents: Why should I use a sales plan? Sales Plan Structure.

SWOT 212

SWOT Effectiveness Tips B2B Sales 212

Webbiquity

OCTOBER 15, 2021

Companies must also market their sustainability efforts to increase consumer awareness and loyalty. Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. Researchers evaluated the significant impacts on the market, especially among younger generations.

Effectiveness 236

Effectiveness Marketing B2B Marketing Marketing Strategy 236

ANNUITAS

JULY 29, 2020

ANNUITAS CEO Adam Needles recently discussed what makes up a Strategic Demand Marketing Plan, one of the main offerings of what we do at ANNUITAS, in this eBook. Stay tuned each week as we explore what strategic demand marketing really means, and showcase how it can truly provide lift to your opportunity pipeline. .

Demand 162

Demand Marketing Plans Marketing Conversion Rate 162

Marketing Insider Group

JULY 8, 2020

Agile marketing often begins with a single, mighty pilot team. It All Starts At the Planning Stage. Whether you’re on the strategic level or the tactical level, you’re likely to be involved in some project planning. Strategic Planning. Tactical Planning. marketing campaigns or programs).

Tactics 272

Tactics Organization Eye-Tracking Marketing Strategy 272

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you’ll bring all these tactics together in a cohesive strategy. And this will become your capital-letter Marketing Plan! your goals?

Marketing Plans 102

Marketing Plans Marketing Marketing Strategy SWOT 102

Marketing Insider Group

OCTOBER 23, 2019

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report.

Account Based Marketing 203

Account Based Marketing Tactics ABM B2B Marketing 203

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. What is the account based approach to marketing? How effective is account-based marketing? What is the ABM strategy 2023?

Account Based Marketing 52

Account Based Marketing B2B Marketing Marketing Plans ABM 52

Zoominfo

AUGUST 3, 2022

The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. Unfortunately, that’s not really an actionable business tactic. All too often, marketing budgets are the first to be scaled back.

Marketing 130

Marketing Marketing Prospects Funnel Advertising Marketing Funnels 130

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Marketing Plans 232

Marketing Plans Demand Digital Marketing Funnels B2B Marketing 232

TaylorMadeIn KEW

SEPTEMBER 23, 2018

In my last pos t , I explored the fundamental difference between marketing strategy and plans, and the essential questions we must ask as we develop our B2B marketing strategy. In this post, I delve deeper into the development of our marketing plans and introduce an 8-step framework that will help you with your planning efforts.

B2B Marketing 97

B2B Marketing Marketing Plans B2B Effectiveness 97

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Quick Takeaways.

B2B Marketing 265

B2B Marketing B2B Tactics Marketing 265

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Marketing Plans 52

Marketing Plans Marketing Buyer Personas Marketing Strategy 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Marketing Plans 52

Marketing Plans Marketing Buyer Personas Marketing Strategy 52

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). But it it’s not effective marketing.

Startups 174

Startups Marketing CRM PPC 174

B2B Marketing Directions

SEPTEMBER 12, 2021

The fourth quarter is almost here, and that means many marketing leaders will soon begin planning for 2022. Despite the more benign business environment, developing an effective marketing plan for 2022 will still be challenging, so it's essential for marketing leaders to employ a sound planning process.

Marketing Plans 95

Marketing Plans Marketing B2B Marketing Analysis 95

Full Circle Insights

DECEMBER 14, 2021

For marketers who rely on siloed data generated by individual solutions in the martech stack, coming up with an annual marketing plan is stressful. Here are three ways full funnel data improves the annual planning process: 1. Attributing revenue to campaigns is mostly guesswork.

Marketing Funnels 98

Marketing Funnels Marketing Plans Marketing Full Circle Insights 98

Vision Edge Marketing

SEPTEMBER 20, 2018

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Focus on 5 Areas for Your Planning Session. Organize a Stand-out Marketing Planning Session.

Marketing Plans 180

Marketing Plans Organization Marketing Marketing Strategy 180

Vision Edge Marketing

DECEMBER 13, 2022

But this approach has a number of drawbacks, which is why we recommend outcome-based budgeting and planning. Ideally, these funds are used to support the implementation of the strategies and plans necessary to achieve the expected business results. Marketing, for example, might have Advertising, Events, PR, Content, etc.

Trade Show 210

Trade Show Marketing Strategy Marketing Prospects Tactics 210

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

B2B Marketing 120

B2B Marketing Tactics B2B Effectiveness 120

Sharpspring

DECEMBER 3, 2021

If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1. And the result is pretty impressive: Google’s SERPs address people’s questions and challenges really effectively. Stop Faking Signals. keyword density).

SEO 125

SEO Tactics Domain Keywords 125

Tomorrow People

MARCH 23, 2021

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?"

Marketing Plans 156

Marketing Plans ROMI Marketing Marketing Prospects 156

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. Social media lead generation.

Social Media 145

Social Media Tactics Media Leads 145

The Marketing Blender

AUGUST 12, 2022

Marketing in a Recession: How to Plan Ahead. That means every business has to prepare to market in a recession. . At Marketing Blender, we don’t believe in a lot of talk. Marketing in a Recession — Find Both Sides of the Coin. On one side of the coin is tactical planning. Our Services. .

Marketing 97

Marketing B2B Marketing Marketing Funnels Trigger Marketing 97

Martech

JANUARY 24, 2023

Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You can use one or all of these tactics to fill your pipeline and grow your business no matter the time of year or the state of the economy. Check out these 11 proven tactics you can use to generate more customers for your business.

Effectiveness 119

Effectiveness Email Marketing Social Media B2B Marketing 119

Vision Edge Marketing

OCTOBER 25, 2022

Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. .

Marketing Prospects 213

Marketing Prospects Marketing Strategy Tactics Email Marketing 213

KoMarketing Associates

APRIL 17, 2018

When it comes to integrating search and social advertising tactics, new research suggests that many marketers now plan ahead to increase their chances of seeing a return on investment. Failing to plan is planning to fail,” wrote the survey researchers. Marketing and Retargeting with First-Party Data.

Search Marketing 120

Search Marketing Social Marketing Advertisements Advertising 120