Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. If you’re not sure, do a few tests to identify where your spend is the most effective. Key Takeaways. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Navigate the Channel

NOVEMBER 16, 2023

However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” Do Your “Pre-Search” Leverage existing customer data for more insightful surveys.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%). Finding Marketing Success with Video Content.

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

Seismic

MARCH 26, 2024

We can help customers evaluate content complexity, learner needs, and practicality to determine the most effective and efficient training format. I like to start with a survey to gauge how effective training has been for learners before we make changes. Meeting users where they are is key! Want a copy of the handout?

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

KoMarketing Associates

FEBRUARY 2, 2021

Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design. Growth marketing is no longer a niche subject—it’s a pillar of successful companies.”.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

KoMarketing Associates

AUGUST 23, 2017

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. Overall, 19 percent of enterprise marketers said their local digital marketing initiatives were effective in helping them raise brand awareness.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

DECEMBER 3, 2020

Ascend2 recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that some of the top benefits of having a revenue attribution strategy include being able to make better decisions (59%), marketing and sales alignment (43%) and increased campaign effectiveness (37%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

Marketing Insider Group

MARCH 24, 2021

So, how do you effectively implement and scale brand storytelling into your content strategy ? Let’s look at the steps to effective brand storytelling. Gathering insights directly from customers through surveys, feedback, or what you hear from sales or customer service can be good fodder for stories. Quick Takeaways.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Webbiquity

NOVEMBER 11, 2021

Here are five points you should cover to scale your B2B business effectively. Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Effective upscaling relies on an understanding of how you can refine your business model. Upsell and Cross-Sell.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2. See our services.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Martech

FEBRUARY 14, 2024

This makes sense given that consumers say they spend an average of 21% more when brands personalize their experiences, a Twilio survey finds. These technological advancements have other effects that are less immediate but equally important. Click here to download!

Marketing AI 113

Marketing AI Effectiveness Privacy Ideal Customer Profiles 113

KoMarketing Associates

MAY 18, 2021

Many marketers already know the importance of designing an effective customer experience to edge out the competition. As marketers look to design a more effective customer experience, previous research indicates that many of them already know that their target audience is seeking a more personalized experience during the buying process.

Design 205

Design Effectiveness Digital Transformation Statistics 205

KoMarketing Associates

MARCH 2, 2021

Gartner recently conducted its CMO Strategic Priorities Survey, and statistics indicated that 39% of CMOs intend to increase the sales of existing products to existing customers, while 34% intend to introduce new products to existing customers. Approximately 31.8%

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. It has been widely assumed that one effect of the pandemic — and especially of the initial, widespread lockdown — was to make not only consumers but also B2B buyers reliant on digital channels to research and execute purchases. Program manager Nichole Cook.

Customer Surveys 93

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 93

Top Rank Marketing

AUGUST 2, 2023

As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution. To truly understand its effectiveness and impact, we need your valuable insights. Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry!

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

ClickDimensions

APRIL 4, 2023

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Below, we have complied a list of what makes a good survey versus what you should avoid when creating your surveys. What makes a good survey?

Customer Surveys 52

Customer Surveys Marketing Automation Services Customer Satisfaction Opinions 52

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Compared to surveys, which often occur at scale, interviews convey a sense of exclusivity because they occur one-on-one. You can use polls, surveys, email blasts, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Passives have less effect on your NPS score.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Outgrow

AUGUST 16, 2022

How to Embed Survey in Email [+FREE Survey Tool Inside]. Sending a survey to thousands of people has become fairly easy these days. But what if they don’t click on your survey link? . Can you blame the person for not clicking on a random survey link? Solution: embed a survey in an email. Cost-Effective.

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

KoMarketing Associates

APRIL 7, 2020

Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships. Most marketers (71%) claim that they are gauging the effectiveness of customer communications by looking at engagement levels.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

KoMarketing Associates

OCTOBER 6, 2021

Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective. Over the past six months, the pandemic has ultimately created more pressure for most of the marketers (48%) who were surveyed.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

Marketing Insider Group

AUGUST 3, 2017

Based on a survey by Zoominfo, ABM is very […]. The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.”

Account Based Marketing 149

Account Based Marketing ABM Effectiveness Planning 149

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Martech

AUGUST 31, 2021

The first MarTech Replacement Survey in 2019 showed just how frequently marketing organizations replaced technology. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications. The post MarTech Replacement Survey finds marketing transformation is accelerating appeared first on MarTech.

Customer Surveys 119

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 119

B2B Marketing Directions

SEPTEMBER 1, 2019

In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. I also argued in my post that for most large and mid-size B2B companies, and for many smaller B2B firms, original research has now become essential for effective marketing.

Customer Surveys 49

Customer Surveys Research Effectiveness B2B Thought Leadership 49

PureB2B

SEPTEMBER 10, 2020

With the rise of data protection laws, anonymous inquiries, and spam-bots designed to provide “fake-clicks”- how in the world are you supposed to market effectively? What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. How can you use a survey?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

PureB2B

SEPTEMBER 10, 2020

With the rise of data protection laws, anonymous inquiries, and spam-bots designed to provide “fake-clicks”- how in the world are you supposed to market effectively? What is a survey? Yes, a survey is a list of guided questions meant to learn more about the person or people you’re surveying. How can you use a survey?

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Survey/Instrument Construction : The construction of surveys is a critical aspect of research methodology that can fall prey to confirmation bias.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

SocialPilot

FEBRUARY 5, 2024

This figure demonstrates the effectiveness of Twitter influencer marketing. An effective campaign brief is necessary for an influencer to know the brand’s objective. As per the Influencer Marketing Hub survey, micro influencers have a higher reach than mega influencers. appeared first on SocialPilot.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

KoMarketing Associates

MARCH 19, 2018

Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic. About half of those surveyed (56 percent) invest in social media marketing, 46 percent are optimizing for local search, and 37 percent are conducting on-site optimization.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

KoMarketing Associates

DECEMBER 5, 2019

Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

SmartBug Media

NOVEMBER 9, 2021

There are a number of reasons that marketers send surveys to customers, most often to better understand their target market and improve customer satisfaction. When It Comes to Survey Responses, More Is Better. Here are 10 top reasons for low response rates: Surveys are too long, difficult to answer, or time-consuming.

Response Rate 105

Response Rate Customer Surveys Marketing & Strategy Customer Satisfaction 105