KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. There was no good way to measure the effectiveness of what brands were sharing. Determine ROI and Report Regularly.

B2B 120

B2B Tactics Advertisements Advertising 120

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. Measuring the Most Effective Marketing Tactics. Measuring the Most Effective Marketing Tactics.

Email Marketing 158

Email Marketing Marketing Report ROI Marketing 158

Only B2B

MAY 8, 2023

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan.

Account Based Marketing 62

Account Based Marketing Marketing Strategy ROI ABM 62

KoMarketing Associates

JUNE 2, 2020

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it. Marketers’ Shift Toward More Personalization.

ROI 156

ROI Personalization Studies Marketing 156

Bannerflow

APRIL 12, 2023

In today’s fast-paced business environment, demonstrating the value of marketing efforts through measuring return on investment (ROI) has become crucial. Measuring ROI provides a way for marketing departments to prove their worth, make informed decisions based on data, and drive growth and success for the organisation.

ROI 52

ROI Marketing Marketing Strategy Search Marketing 52

Marketing Insider Group

OCTOBER 23, 2019

Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics. Account-based marketing, otherwise known as key account marketing, is a B2B tactic that targets specific companies and decision-makers, versus casting a wide net across a full market or contact list.

Account Based Marketing 203

Account Based Marketing Tactics ABM B2B Marketing 203

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels. Marketers Predict Budget Cuts Heading into 2023.

Marketing Report 232

Marketing Report Leads Lead Marketing 232

Rev

MAY 31, 2023

It’s the common thread running through every marketing program and tactic. 7 steps to effective lead management Lead management is essential for any business looking to maximize lead conversion and ROI. You should also evaluate the effectiveness of your lead scoring system. What is lead management?

Lead Management 78

Lead Management Leads Lead Effectiveness 78

KoMarketing Associates

NOVEMBER 15, 2018

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. About 39 percent said that they measure the ROI of most of their activities. Exhibiting an ROI from Social Media Marketing.

Marketing Report 155

Marketing Report ROI Activities Marketing 155

Marketing Insider Group

APRIL 17, 2023

Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI. Do you want to keep your audience engaged, too?

Content Marketing 310

Content Marketing Content Marketing B2B Marketing 310

ANNUITAS

APRIL 20, 2020

When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI?

Effectiveness 147

Effectiveness Elasticity ROI Marketing Funnels 147

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. percent of marketers are “uncertain” of how effective social media marketing as been for their business. When it comes to gauging effectiveness, most marketers (66.4

Social Media 143

Social Media Social Marketing Marketing Report ROI 143

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. REDEFINING THE ROI OF PR. “We EMAIL MARKETING EFFECTIVENESS.

B2B Marketing 120

B2B Marketing Tactics B2B Effectiveness 120

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert. Let’s study something more about it.

High Quality Lead 52

High Quality Lead Tactics Leads Lead 52

Bannerflow

MARCH 24, 2021

Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in? What is a good ROI in marketing?

ROI 98

ROI Marketing Marketing Strategy Search Marketing 98

Vidyard

OCTOBER 4, 2018

That’s where account-based marketing tactics come in. A whopping 84% of companies say ABM delivers a higher return on investment (ROI) than other types of marketing, according to data from the Information Technology Services Marketing Association. What tactics do you find most useful in your account-based marketing efforts?

Account Based Marketing 107

Account Based Marketing Tactics ABM Effectiveness 107

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Click-through rates (53%) was ranked as the top challenge to effective email marketing by the survey respondents, followed by open rates (42%).

B2B Marketing 159

B2B Marketing Email Marketing Marketing Leads B2B 159

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. Previous research suggests that email marketing has been an easy tactic to execute in recent months, but what about social media marketing?

Marketing Report 136

Marketing Report Online Marketing Content Marketing ROI 136

KoMarketing Associates

NOVEMBER 21, 2017

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come.

B2B Marketing 120

B2B Marketing Tactics B2B Account Based Marketing 120

PureB2B

APRIL 20, 2021

As the industry is moving towards better technologies and more sophisticated software, you will need strong lead generation tactics, and a campaign with substance to generate high-quality leads by tapping into the many online touch points in an always-connected world. If you want high-quality, high-profile leads, this is the way to go.

Lead Generation 62

Lead Generation Tactics Generation ROI 62

PureB2B

APRIL 20, 2021

As the industry is moving towards better technologies and more sophisticated software, you will need strong lead generation tactics , and a campaign with substance to generate high-quality leads by tapping into the many online touch points in an always-connected world. If you want high-quality, high-profile leads, this is the way to go.

Lead Generation 62

Lead Generation Tactics Generation ROI 62

Scoop.it

JANUARY 24, 2023

To make it work, you must keep evolving your strategy and incorporate new tactics to woo your subscribers. In other words, open rate will be an unreliable metric and marketers will have to consider click-through rate and conversion rate to measure the effectiveness of emails. So, how will you formulate the email strategy in 2023?

ROI 84

ROI Email Marketing Click Rate Marketing Strategy 84

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing B2B Marketing ROI B2B 98

Contently

APRIL 18, 2023

If used strategically, it can significantly increase an organization’s return on investment (ROI). To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them.

B2B 147

B2B Content B2B Thought Leadership Brand Identity 147

Only B2B

JULY 8, 2021

Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . What are the ways I can make my email marketing effective? > Here are the solutions and I am certain, you will get a head start on your effective email marketing strategy. . #1 l Use the tactic of fear or missing out.

Email Marketing 118

Email Marketing B2B Marketing ROI B2B 118

Launch Marketing

SEPTEMBER 15, 2021

Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do. Learning how to measure your event ROI (and boost it) is essential for understanding the effectiveness of your events. . Looking for deeper insight to improve the ROI of your next event?

ROI 110

ROI B2B Thought Leadership Digital Marketing Funnels Marketing Funnels 110

KoMarketing Associates

MARCH 6, 2019

Despite creating custom key performance indicators (KPI), new research suggests that marketers are still struggling to measure the overall effectiveness of their digital marketing tactics. Thirty-nine percent said they measure the ROI of “most” of their activities.

Marketing Report 121

Marketing Report Spending Media Effectiveness 121

NuSpark Consulting

JULY 28, 2015

However, 75% of respondents said they were given no training in effective use of social media. Spending remains heavy in campaign-oriented tactics for most brands, yet outside of customer service, the relationship a prospect has with sales staff is what they’ll remember about your company. It’s a mindset issue, not a tactic.

Tactics 100

Tactics Effectiveness Social Media Social Marketing 100

V12 Data

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. From there, we started to test different tactics using some budget and campaigns. The post Mover Marketing Challenge #3: Measuring ROI first appeared on V12.

ROI 52

ROI First-Mover Advantage Marketing Segmentation 52

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

Social Media 145

Social Media ROI Media Tools 145

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience? Why Return on Investment (ROI) Matters So Much.

PPC 98

PPC ROI Advertisements Advertising 98

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Let go of cause and effect. Finally, think like a statistician who views things in terms of probabilities, not cause and effect. Get MarTech!

ROI 93

ROI Conference Marketing Terms and Conditions 93

Choozle

DECEMBER 3, 2018

Marketers monitor ROI more closely during the holiday season than any other point of the year. The post Digital advertising tactics to drive holiday ROI appeared first on Choozle: Digital Advertising Made Easy. Then, learn how to properly analyze your campaigns post-holidays to reap the biggest benefits throughout the year.

ROI 40

ROI Tactics Advertisements Advertising 40

NuSpark Consulting

FEBRUARY 26, 2023

First and foremost, tracking lead and conversion attribution allows businesses to identify the most effective marketing channels and tactics for acquiring new customers. Furthermore, tracking lead and conversion attribution allows businesses to measure the return on investment (ROI) of their marketing efforts.

Conversion 130

Conversion Leads Lead Touchpoints 130

EveryoneSocial

JANUARY 26, 2023

Below is our modern guide to driving content ROI via social media amplification. For example, iInfluencer marketing can bring brands up to 11x more annual ROI than more traditional methods. Before utilizing the tactics above, understand what your goals are for social media amplification. Let’s dive in! And that’s okay!

Social Media 52

Social Media ROI Media B2B Thought Leadership 52

KoMarketing Associates

AUGUST 8, 2017

The “2017 State of Social Marketing” report from Simply Measured discovered that 61 percent of brand and agency marketers are finding it difficult to determine the ROI of their social media efforts. As marketers continue to invest in social media, research suggests that they are still challenged to prove the success of their initiatives.

Social Media 167

Social Media Social Marketing ROI Media 167

Rev

JUNE 25, 2019

Which proven demand generation tactics actually work to increase the metrics that matter to your organization? . An unvarnished view of what demand generation tactics and priorities deliver an ROI. Improve strategy effectiveness . What’s Not: Improving strategy effectiveness. Top Lead Generation Tactics.

Tactics 114

Tactics B2B Demand Generation 114