B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals
B2B Lead Generation
APRIL 12, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI. Because it is a simple process improvement that delivers tangible ROI.