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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Effective PPC content solves the SERP degradation issue and curates relevant, high-quality solutions for savvy users.

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5 Signs You’re Not Tracking Marketing ROI Effectively


Measuring marketing ROI is no longer optional—and while most marketers understand this, it’s a lot easier said than done. Continue reading to learn how to identify and fix ROI tracking problems so you can better prove that your marketing efforts are paying off. This could potentially indicate an ROI problem.

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Skyrocket Your ROI: Discover the Most Effective Types of Account-Based Marketing

Only B2B

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

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5 Ways To Combine SEO & SEM For More Effective Marketing ROI via @sejournal, @hethr_campbell

Search Engine Journal

Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. The post 5 Ways To Combine SEO & SEM For More Effective Marketing ROI appeared first on Search Engine Journal. And vice versa.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. where should you start?

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3 Ways to Measure Ad Campaign Effectiveness: ROI, ROMI, and ROAS

SmartBug Media

However, when it comes to digital advertising and paid media, one of the biggest questions a company can have is how to best measure their ad campaign’s effectiveness. Return on Investment, or ROI. Sales Growth - Marketing Cost) / Marketing Cost = ROI. Let’s discuss. Return on Marketing Investment, or ROMI.

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How To Combine SEO & PPC Keyword Strategies For More Effective ROI via @sejournal, @seomonitor

Search Engine Journal

Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI. The post How To Combine SEO & PPC Keyword Strategies For More Effective ROI appeared first on Search Engine Journal.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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The Marketer’s Guide to B2B Swag Strategy

Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more. Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started?

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned.

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CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

How crisis can provide better, more cost-effective channels to reach more customers. Pipeline generation strategies – 2020 is the year of Pipeline - while raising the bar on ROI for marketing spend. Alternatives that replace in-person, live events with webinars and/or virtual meeting events.