Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Now, a new report from PathFactory, the Content Engagement Report 2021 , sheds more light on how B2B buyers are consuming content and how B2B marketers may want to adapt in 2022. Here are six key findings from the report.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

KoMarketing Associates

NOVEMBER 19, 2020

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. However, previous research suggests that they have remained dedicated to content marketing along the way.

Marketing Report 215

Marketing Report Effectiveness Campaigns Marketing Budget 215

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. For example: Always-on influencer campaigns are more effective than one-off efforts. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Building, targeting, and converting audiences depends on having reliable data,” wrote the authors of the report.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. This is followed by a lack of understanding around which channels are most effective and when (18.6%), and inactionable data (16.8%). Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. As marketers turned to virtual events at the height of the Covid-19 pandemic, previous research indicates that they struggled to find success in this area.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. The Increasing Value of B2B Marketing Content. Given this context, it makes a great deal of sense why more and more content is being requested.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

MARCH 18, 2020

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic. Although influencer marketing may seem like a new trend, previous research shows that marketers have been deploying this tactic for months.

Marketing Report 157

Marketing Report Effectiveness Advertising Benchmark Statistics 157

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. At the moment, most marketers (55%) say that they only “somewhat” have the data they need to make effective decisions on where to spend marketing and sales resources.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research. ” But Wait, There’s More!

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

KoMarketing Associates

JUNE 29, 2022

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness. The Difficulty of Accessing Valuable Marketing Data. Furthermore, 35% admitted that their data accuracy/quality is “extremely/very difficult.”.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

AUGUST 9, 2022

However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Creating an effective strategy (48%), insufficient budget/resources (46%), and data quality (37%) were named the top challenges in this area.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. Social media channels continue to rise in importance for marketers, and previous research suggests that they have been critical when it comes to distributing video content.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

DECEMBER 4, 2019

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. Social Media Today published the “Instagram Marketing Survey Report,” and statistics showed that 90% of marketers are now using Instagram for marketing purposes.

Marketing Report 156

Marketing Report Tactics Effectiveness Statistics 156

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2%

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

KoMarketing Associates

MARCH 24, 2021

Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics. Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. In general, 36% said that their data-driven decision-making is only “somewhat” effective across their marketing initiatives.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. However, previous research suggests that the ability to leverage customer data continues to be an issue.

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. Reaching people by phone is difficult, and standard email marketing is less effective.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Measuring the Effectiveness of Marketing Technology. Nearly 51% wanted to offer a more unified customer experience.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

KoMarketing Associates

JANUARY 16, 2018

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Marketers can take their campaign initiatives one step further by focusing on personalization, which may help advance customer relationships, according to previous research.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. As the report concludes, “Expect to see more millennials taking part and taking charge of buying decisions.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Articles and posts about how to work effectively from home were big for about three weeks back in March, but people have figured that out now. And a (small) majority are still actively buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

KoMarketing Associates

SEPTEMBER 22, 2020

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. This indicates that respondents still recognize room for improvement to make content marketing work effectively.

Digital Asset Management 295

Digital Asset Management Marketing Report Content Marketing Work Management 295

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Google organic search visits to company websites continue to increase in general, according to the report. The Impact of the Pandemic on Marketers.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

AUGUST 2, 2018

As marketers continue to turn to email to achieve a wide range of objectives, new research suggests that they are seeing increased success with this marketing tactic. Seventy-eight percent who said their effectiveness is improving are using email to build brand awareness. Marketers Remain Dedicated to Investing in Email as a Tactic.

Marketing Report 124

Marketing Report Email Marketing Effectiveness Paid Search Agency 124

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. As more B2B marketers reap the benefits of account-based marketing, previous research suggests that it may be the result of making it a top priority.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. About 43% said that they had made a purchase via a post in social media over the course of the last year as well.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 93

Analysis Marketing AI Examples SWOT 93

KoMarketing Associates

DECEMBER 15, 2020

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). Just 26% of respondents measuring KPIs reported lower KPIs during 2020.

Marketing Report 267

Marketing Report B2B Marketing B2B Statistics 267

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide. Stake’s book, Qualitative Research: Studying How Things Work.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. The report also reveals that thought leaders don’t have to be high-profile.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. However, most respondents (37%) cited “insufficient experience” as the reason why their company is not using ABM to its maximum effectiveness.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

Marketing Insider Group

JUNE 23, 2020

A wake-up call that made me realize that above anything else, empathy is essential for effective marketing in the coming decade. One of the reasons, Neff points out, appears in a recent Advertising Research Foundation study. And now their CEO is admitting that he sees “limited effectiveness in brand advertising.”

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331