Email Open Rates Best Practices
NOVEMBER 8, 2019
Assertive, active language – words like “account,” “campaign,” and “next” – have been proven to boost open rates, while more passive terms like “invite,” “join” and “confirm” have the opposite effect. email open rates open rates best practices subject line email segments email spamThink about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?