SendX

FEBRUARY 26, 2021

Email marketing is just as relevant in the finance industry as it is in any other industry. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Email marketing gives you the unique benefit of direct contact in a medium that’s still highly effective. The answer is a resounding yes.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Webbiquity

OCTOBER 18, 2022

Use Double Opt-In. An effective way to reduce the number of invalid emails in your list is to ensure that those added to it have to opt-in multiple times. More valuable and relevant emails are far better received, far less likely to be marked as spam, and will lead to a far greater number of conversions.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Binary Demand

JUNE 12, 2023

Email marketing is the most effective tool for businesses to nurture leads and convert them into customers.” – Neil Patel, Digital Marketing Influencer Get ready to unlock the untapped potential of B2B email marketing and pave the way for increased engagement, conversions, and business growth. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing is the most effective tool for businesses to nurture leads and convert them into customers.” – Neil Patel, Digital Marketing Influencer Get ready to unlock the untapped potential of B2B email marketing and pave the way for increased engagement, conversions, and business growth. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Webbiquity

JANUARY 18, 2024

Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Tailor Your Messages to Meet Specific Needs Whatever the purpose of your cold email, you should segment the audience based on industry, company size, job title, and other relevant criteria. Without further ado, here are eight vital steps.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Vision6

APRIL 17, 2024

Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out. To develop those goals, use the SMART goal framework: SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Relevant: Does your event goal align with your broader marketing goals?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Bulk emails can lack personalization, relevance and candid language.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. Bulk emails can lack personalization, relevance and candid language. Check out the list here. Oh did I say should?

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SendX

MAY 14, 2020

Email list segmentation increases engagement since the content is relevant to a specific group of recipients or subscribers. To learn more about what you do, to get freebies, to stay updated with the latest and relevant happenings, etc. This way, you can create targeted campaigns to relevant groups.

Segmentation 352

Segmentation Practices Best Practices Click Rate 352

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Navigate the Channel

AUGUST 1, 2023

Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. In today’s digital age, email marketing remains a crucial strategy for building product marketers.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Lake One

AUGUST 25, 2023

What led them to opt in? Then, as you plan content for each segment, you should run your ideas through a litmus test to ensure that they’re timely, newsworthy, and relevant to your contact. Everyone who’s opted in for your emails is probably interested in general biking content – to a degree. And we promise this can be easy.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Valasys

OCTOBER 10, 2023

It has gained popularity in recent years due to its efficiency and effectiveness in reaching consumers directly on their mobile devices. This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively. Cost-Effective Marketing Strategy 1.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. Here are two of the most effective forms: Promotional campaigns. For example, text “Check out our new arrivals!”

SMS 107

SMS Marketing & Strategy Marketing Strategy Planning 107

DivvyHQ

MAY 19, 2019

Each year comes with new marketing goals and objectives to help you stand out from your competition. One simple example would be that, in comparison to email mailing lists, which have a 20% open rate, SMS marketing dominates with a 90% open rate in the first 3 minutes of sending the message. No wonder that 8.6

SMS 68

SMS Relevance Campaigns Tips 68

Zoominfo

MAY 19, 2020

The name of the relevant statute says it all: the (you) CAN SPAM (Act). Free Trial The CAN-SPAM Act The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. An opt-out can be as easy as an unsubscribe link.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Martech

MARCH 6, 2024

While I’ve always believed that a properly managed higher frequency will drive more revenue and long-term engagement, I also recognize we need to be realistic about some of the side effects: tolerating changes in engagement metrics and doubling the email work, even with automated tools, to create, test and manage twice as many email campaigns.

Click Rate 98

Click Rate Budget Programs Case Studies Open Rate 98

Scoop.it

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. Email marketing helps companies communicate their message effectively and build relationships with their customers. Just to prove my point, check out the stats below. That’s why email marketing is a perfect fit for them.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. We expect roughly the same percentage of people who opted out of tracking will opt into mail protection, probably 90 or more. Open rates have a terrible reputation as a metric.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Make sure to set an “Out of Office” autoresponder. Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Double Opt-In. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. This is how you’re going to figure out exactly how much your content marketing is earning you. Here’s how you work it out: Step 1. What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SendX

NOVEMBER 8, 2019

After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. Only half of those accounts turn out to be active.

Open Rate 260

Open Rate Practices Best Practices CAN-SPAM 260

Smarte

NOVEMBER 10, 2021

This resulted in the need for GDPR (General Data Protection Regulation), which came into effect in 2018. Since GDPR came into effect, it has changed the way businesses operating in the European Union (EU) handle personal data. It is legally binding and cannot be ignored or opted out of. This is huge!

Work Management 98

Work Management Opt-out Marketing Management Opt-in 98

SendX

MAY 6, 2021

They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. An effective lead gen strategy is the bedrock of any successful enterprise. At least not for long.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Unbounce

DECEMBER 9, 2021

And what better way to say hello than to send out a warm, personalized email? When someone first subscribes to your list, they receive an email saying hello, along with recent updates and other relevant info. Suggest other relevant products and encourage engagement. Introduce or provide extra information about your products.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

SalesIntel

MARCH 20, 2024

Sales email sequencing offers a cost-effective and scalable way to engage with prospects, build relationships, and guide them through the s ales funnel. Impact on Engagement and Response Rates Low Open Rates: Your prospects are less likely to open emails that appear generic or impersonal.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

SendX

APRIL 16, 2021

The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results. Frequency You need to ask yourself how often you should send out your emails.

Email Marketing 285

Email Marketing Campaigns Autoresponders CAN-SPAM 285

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? Rather than reaching out to everyone in your database, take a moment to consider the demographics and firmographics listed below: Job titles.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. Read on to find out! With more targeted emails, you’re sending more relevant content and products, which leads to more purchases and happier customers. Open rates. Bounce rate.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Navigate the Channel

AUGUST 23, 2023

However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention. The true effectiveness of your B2B email campaign hinges on whether it successfully reaches the recipient’s inbox. It engages, informs, and prompts action.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

DotDigital

JUNE 14, 2021

There has been a flurry of conversations among marketers about the merits of open rates since the announcement. In essence, open rates are a vanity metric. Recipients flicking through their inbox may count as opens when in actuality they haven’t engaged and may have barely even looked at your email. Double opt-in.

Privacy 98

Privacy SMS Opt-out Open Rate 98

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Compliance and Trust: Opt-in subscribers obtained through sign-up forms, gated content, or subscription boxes are more likely to welcome your emails rather than mark them as spam.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Prepare relevant and engaging email content, including text, images, links, and call-to-action buttons.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. Prepare relevant and engaging email content, including text, images, links, and call-to-action buttons.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

ConvertKit

NOVEMBER 20, 2020

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Letters feel inherently special and deliberate because it’s one person taking the time to write something well-thought-out to another person. Backlinko creates two types of free content: Open and “locked.”

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135