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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

According to Forbes and Econsultancy , American companies have lost over $136 billion annually as the result of avoidable customer loss and less than 50% of companies know how to measure Customer Lifetime Value (LTV). The exact tactics and their execution are very likely to vary depending on business type and industry.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. There was no good way to measure the effectiveness of what brands were sharing. Track Every Dollar.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Make sure your goals are measurable.

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How to Measure Your Content’s Effectiveness

ANNUITAS

When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat! 📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

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Report: 36% of Marketers Still Lack Insights About the Effectiveness of Tactics

KoMarketing Associates

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. Nearly 81% of respondents claimed that their company spends at least some of its budget on ineffective marketing tactics.

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4 Ways To Measure Brand Awareness

Marketing Insider Group

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. When you measure brand awareness, you look beyond your established customer base to understand how well your brand is known in your industry and the general consumer marketplace at large. 4 Ways to Measure Brand Awareness.