Contextual keyword library

Choozle

Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Megan Dyer, Strategist: Thanks so much for joining our webinar today on our brand new platform feature, contextual keyword targeting.

Five levers of relevance for digital authors

Biznology

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. This post is just for those who don’t want to geek out on it but just want some practical advice on how to increase relevance for their audiences. Before I do that, I want to make sure we are all talking about the same thing we use the term “relevance.”

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What Are Branded Keywords And Why They Are So Important for Content Marketing?

RockContent

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

How to Get More B2B Traffic and Leads with Effective and Relevant Content

Valasys

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. However, if done effectively, it might help your company outperform the competition and expand dramatically.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation

As I listened to attendees and speakers, I frequently heard the same keywords, such as: Personalization. But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. I’m sure that’s not their intent, but these companies are missing the key idea of relevance.

The Beginner's Guide to Keyword Density

Hubspot

Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). What is keyword density?

The Right Way to Do Keyword Research

BenchmarkONE

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Competitor Keywords.

Give Your Content Marketing a Boost With Social Keywords

Oracle

Keywords have long been the foundation of every content marketing strategy. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Although using the same keywords for all of your content marketing isn’t necessarily going to hurt your efforts, it does mean that you probably aren’t getting all of the value out of your social media marketing that you could be.

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. And perhaps most importantly, they’ve instituted a “Relevance Score” program that seeks to measure the overall quality of each ad that they serve to their users. Facebook first introduced their relevance score in 2015 and have continued to refine it since then. What Is the Facebook Ads Relevance Score? Relevance Score 4-7: Relevant.

17 Tips for Writing Effective YouTube Descriptions

Hootsuite

It can also include links and any additional information relevant to your video. Your choice of keywords is important for both YouTube channel and video descriptions. The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords?

Covid-19 (Coronavirus) Keyword Research Tips

Conductor

The Covid-19 coronavirus has disrupted nearly every aspect of our society with the healthcare and economic crisis’ having far-reaching effects on the way we live. Whatever those things may be, write them down as keyword considerations for content development. Download the keyword lists.

The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords. Focus on Long-Tail Keywords.

What is CTR and how to increase your keyword’s Click-Through Rate

RockContent

How to increase the CTR of keywords and ads? In practice, this metric indicates how effective a campaign is: the percentage of users who click on your link after viewing it. For example: If your keyword has 60 clicks and 6,000 impressions, your CTR will be 1%.

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Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries. In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

This post on effective SEO techniques has been refreshed for 2020. Focus on Topic Clusters Instead of Keywords. Does it feel like the speed at which SEO techniques (and their effectiveness) are changing is on a constant incline? Find lots of semantically related keywords (e.g.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Best Free Tools for Keyword Discovery

Advertise.com

When it comes to PPC advertising, an effective keyword strategy begins with keyword discovery and research. By identifying and bidding on the right keywords, advertisers will hit target audiences, optimizing ROI. This blog reveals a handful of free keyword discovery tools that will help you to maximize campaign results. The Importance of Your Keyword Strategy. 4 Free Keyword Research & Discovery Tools. Best Practices for Keyword Discovery.

Great White SEO Content Marketing: Understanding Parent & Child Keywords

DivvyHQ

Researcher Joanne Cantor from the University of Wisconsin conducted research into the social impacts of movies like Jaws, dubbing real-life behavior changes of moviegoers, “The Jaws Effect.”. When it comes to SEO and content marketing, there’s another Jaws effect playing out in our professional lives. What about performing some keyword research and picking relevant topics? Great White Keywords and School Fish Keywords.

A Guide to Latent Semantic Indexing and LSI Keywords

Zoominfo

Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. One such consideration is Latent Semantic Indexing—or LSI keywords. In layman’s terms, LSI is used to understand how certain topics and keywords relate to one another. Now, what do LSI and LSI keywords have to do with SEO? How to Start Your Own LSI Keyword Strategy.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

But there’s more involved in generating high, and highly relevant, organic search traffic. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. ” Free Keyword Suggestions Tool by SerpStat.

How to Create a Negative Keyword List with Semrush

SEMrush

Negative keywords ensure your PPC campaigns are relevant and effective. Learn how they work, and how to use Semrush to generate your own list of negative keywords.

7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. You also need to constantly identify high-value keywords that your competitors have overlooked to stay ahead of your them.

9 Tips for a More Effective Email Newsletter

The Point

An effective email newsletter – content that can be forwarded and shared – is one way to build relationships with buying groups beyond just the original purchaser or designated support contact. Link key terms within the articles to the Web pages you want to rank highly for those keywords.

Keeping your business alive and relevant: Digital Disruption for Professional Services Marketing

Hinge Marketing

The secret sauce is relevance. Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. Lastly, if you’re not relevant, even the best digital marketing will have little impact.

How to Create Effective Thought Leadership Content

Marketing Insider Group

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. When choosing these topics it’s important to keep in mind the factors that will result in success: They should be relevant to your audience or the audience of the publication you’re submitting it to. You should be able to back up your talking points with relevant research from reputable sources.

How to Solve PPC Keyword Cannibalization

QuanticMind

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . The emergence and rapid rise of accessible data has not been balanced by opportunities to support and properly analyze it, making it near impossible from a time and resource perspective to successfully manage thousands (or millions) of keywords in a given portfolio.

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6 Marketing Skills in the New Decade | How to Stay Relevant

Marketo

Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill.

Beyond Keywords: What an SEO-centric Content Strategy Looks Like in 2019

DivvyHQ

Pick any priority keyword that comes to mind and pop it into Google. Focus Less on Keywords, More on Clusters. People search with keywords, but what they’re after is information on a specific topic. If your SEO strategy calls for building content to satisfy specific keyword queries, but doesn’t offer anything of value for searchers who wish to expand on the topic – if they’re searching, they’re curious – that’s like offering someone a tortilla when they’re hungry for a taco.

5 Reasons Why Press Releases Are Still Relevant Today

ClickDimensions

In fact, press releases are still very relevant. Just be sure to send quality information that is relevant to the recipient – much like batch and blast no longer works for email marketing, it isn’t an effective approach for media relations either.

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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

1) Rebuilt the Account Structure to Incorporate Branded and Unbranded Keywords. All we're doing is identifying the most relevant high-converting areas and allocating our spend to those areas first. Dive Deeper: * Targeting Branded vs. SEO Keywords: Which Should You Focus On? *

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Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Yet, there are several steps that you must take to properly develop a highly effective keyword map. See below a sample keyword map: .