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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Highlight Your Specialty.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Effective marketing works in reverse. Traditional marketing starts with the product.

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How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Comprehensive Strategy and Execution According to a study by the Content Marketing Institute, 76% of companies who were successful in content marketing attributed their success to a strategic approach. Working effectively with freelancers can amplify your content marketing efforts, provided you approach the partnership thoughtfully.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Five essential features to consider when assessing the vendor landscape.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Creating deep connections with people will help them remember you better. What are Case Studies in Content Marketing? Quick Takeaways.

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The type of content B2B buyers say helps vendors win deals [study]

Sword and the Script | B2B

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Why helpful, non-promotional content is the key to lead generation success.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience.