How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

Marketing Insider Group

4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not.

Trending Sources

How Does Content Marketing Help with SEO?

Webbiquity

There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Guest post by Sam Allcock.

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How to Drive Sales Effectiveness with Automation

Act-On

When the two departments are well-aligned in this manner, marketing can substantially support sales effectiveness. What is sales effectiveness? Let’s start by defining what sales effectiveness actually means. Sales Effectiveness Begins with Using the Right Tools, The Right Way.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

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Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Search optimize your content to help it rank highly in the search results of major search engines.

How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective.

Back to Basics: How to Write Effective Headlines

Act-On

Characteristics of an effective headline. In web design, headlines receive H1 tags, which inform search engines what your page is about and help it show up in relevant results. How to write an effective headline. I’d love to hear how you write effective headlines.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Why helpful, non-promotional content is the key to lead generation success.

Effective B2B Marketing Leaders Do This

Marketing Insider Group

Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. The post What Makes Effective B2B Content Marketing?

11 Habits of Highly Effective Marketing Technologists

chiefmartech

But while these options may help deliver rich experiences, the process can easily become burdensome and complex for both customers and employees. This will not only help you weed out impulsive purchases, but help build a resilient and well-utilized stack.

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Long gone are the days when websites were essentially static online brochures.

Why Email Marketing Is Still Effective

Modern Marketing

6 Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation.

How to Measure Campaign Effectiveness

Salesfusion

Answering these questions is not only essential in helping your marketing team make more informed decisions the next time around, but it also provides you with information that your leadership team wants to know. The post How to Measure Campaign Effectiveness appeared first on Salesfusion.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings.

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Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

The 1 Secret to Effective Customer Engagement at Any Scale

Modern B2B Marketing

Customer engagement is the key to effective digital marketing in the Engagement Economy. It increases customer satisfaction, which helps to retain customers while also making them your biggest advocates.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. The strategy helped double profits for the brand.

8 Tips to Create an Effective Email Subject Line

Salesfusion

How effective is your email marketing? So how can you craft more effective subject lines to give your email marketing efforts a boost? The post 8 Tips to Create an Effective Email Subject Line appeared first on Salesfusion.

Effective Social Selling = Mindset over Tactics

NuSpark

Help them with something! However, 75% of respondents said they were given no training in effective use of social media. So why aren’t more resources allocated to helping salespeople use social channels effectively? However, social selling is more about social helping.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. I’m not saying that posting to your website won’t help drive traffic.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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How To Elevate B2B Data Accuracy With Customer Network Effects

Radius

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Research Keywords Effectively.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content and social planning should be done together to ensure that both functions are helping each other execute effectively. A digital asset management tool that organizes content based on tags, format and other parameters will help ensure that social managers share content more than once over an extended amount of time. The post How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification appeared first on ScribbleLive.

7 Keys to Giving Effective Feedback to Creatives

ScribbleLive

And in order to get the final creative you really want, giving effective feedback is crucial. Doing creative work is often about making choices between different approaches, so ask them to help you understand why they chose a particular element or structure.

How To Run An Effective SMS Marketing Campaign

Modern Marketing

There are a lot of ways that SMS can be helpful to clients: Advice and tips. Who doesn’t like help remembering all the things on their busy schedule? SMS has become a popular marketing platform for businesses in recent years and for good reason.

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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Learn more about the B2B social media services KoMarketing offers, or contact us today to see how we can help you!

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Research Keywords Effectively.

Five habits of highly-effective entrepreneurs

Biznology

Below are five habits of highly effective entrepreneurs that you should consider following in order to increase your chances of success. This holistic view of your company can help you find inefficiencies.

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

How to Plan & Execute Effective 'Welcome' Emails

Hubspot

On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. How to Plan & Execute Effective 'Welcome' Emails. After an initial activation email, Wistia sends out a simple, bright, and effective 'welcome' email.

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7 Amazingly Effective Lead Nurturing Tactics

Hubspot

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.

How CMOs Are Helping Healthy Food Brands Secure Market Share

Modern Marketing

The following five steps outlined below explain the new-age strategy CMOs are using to help elevate these new brands. Finding success on just a few is more effective than just participating on all of them.

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The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

The first is the “personal network effect” that I’ve described previously. Maybe you even add helpful suggestions for where to stop for fuel or lunch. Remember that the personal network effect makes it really inconvenient to have more than one primary network provider.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%).

Measuring Marketing Effectiveness: 5 Metrics You Need to Track

Salesfusion

So when it comes to measuring marketing effectiveness, what metrics really matter? 5 Metrics to Measure Marketing Effectiveness. Obviously, the higher the number here, the more effective your initiatives.