How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketingBusinesses spend a great deal of money and effort reaching out to potential customers.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not.

Trending Sources

How Does Content Marketing Help with SEO?

Webbiquity

There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Guest post by Sam Allcock.

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Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Search optimize your content to help it rank highly in the search results of major search engines.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

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A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Let’s start with the how, because I know sharing processes can really help those who may just be starting out. The post A complete strategy for effective scheduled tweets appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Effective B2B Marketing Leaders Do This

B2B Marketing Insider

Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].

Back to Basics: How to Write Effective Headlines

Act-On

Characteristics of an effective headline. In web design, headlines receive H1 tags, which inform search engines what your page is about and help it show up in relevant results. How to write an effective headline. I’d love to hear how you write effective headlines.

The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

The first is the “personal network effect” that I’ve described previously. Maybe you even add helpful suggestions for where to stop for fuel or lunch. Remember that the personal network effect makes it really inconvenient to have more than one primary network provider.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. The post What Makes Effective B2B Content Marketing?

29 Guides to Beautiful and Effective Website Design

Webbiquity

Effectively convert visitors to sales prospects and buyers? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Long gone are the days when websites were essentially static online brochures.

Why Email Marketing Is Still Effective

Modern Marketing

6 Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

I enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. By Mark W. Schaefer.

How to Measure Campaign Effectiveness

Salesfusion

Answering these questions is not only essential in helping your marketing team make more informed decisions the next time around, but it also provides you with information that your leadership team wants to know. The post How to Measure Campaign Effectiveness appeared first on Salesfusion.

How Video Helps Sales and Marketing Alignment

Vidyard

With no clear path for collaboration, the effectiveness of both departments started to suffer. For marketers, there’s few channels more effective at solving marketing problems than video. Video is a powerful alternative to the traditional sales email, and is actually more effective.

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How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings.

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How to Create an Engaging and Effective Presentation

Act-On

Here are some lessons I’ve learned (somewhat painfully) about putting together clear and effective presentations. He’s carved a career niche out of teaching people how to tell effective stories – with simple images. Simple is clear and effective.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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How To Elevate B2B Data Accuracy With Customer Network Effects

Radius

“Your data is limiting your marketing effectiveness”. That’s why we’re so excited about a key foundational aspect of our product (and the topic of discussion in this post) – Customer Network Effects. Facebook It”: The Idea Behind Customer Network Effects.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. I’m not saying that posting to your website won’t help drive traffic.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. The strategy helped double profits for the brand.

Five habits of highly-effective entrepreneurs

Biznology

Below are five habits of highly effective entrepreneurs that you should consider following in order to increase your chances of success. This holistic view of your company can help you find inefficiencies.

8 Tips to Create an Effective Email Subject Line

Salesfusion

How effective is your email marketing? So how can you craft more effective subject lines to give your email marketing efforts a boost? The post 8 Tips to Create an Effective Email Subject Line appeared first on Salesfusion.

Effective Marketing Strategies for B2B Companies

KEO Marketing

Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. There are many types of content that B2B buyers find compelling if the messages help to educate them and solve their pains.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send.

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How To Run An Effective SMS Marketing Campaign

Modern Marketing

There are a lot of ways that SMS can be helpful to clients: Advice and tips. Who doesn’t like help remembering all the things on their busy schedule? SMS has become a popular marketing platform for businesses in recent years and for good reason.

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6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But don’t put off creating help content for too long as it can be a time saver for you and your customers.

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Four new effective presentation techniques you can use right now

grow - Practical Marketing Solutions

I think they’ll help you too. Tom Webster did something I had never seen before in a presentation and it was very effective. This was particularly effective on a large stage where literally the spotlight was on Tom and nothing else. I think they'll help you too.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Single keyword ad groups are one of the most effective strategies for generating more leads. This is an effective way to make your landing pages more aligned to what users are searching for and, therefore, increase the conversion rates and the number of leads being generated.

How to Plan & Execute Effective 'Welcome' Emails

Hubspot

On average , 'welcome' emails receive an unusually high open rate of 50% -- making them 86% more effective than newsletters. How to Plan & Execute Effective 'Welcome' Emails. After an initial activation email, Wistia sends out a simple, bright, and effective 'welcome' email.

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How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content and social planning should be done together to ensure that both functions are helping each other execute effectively. A digital asset management tool that organizes content based on tags, format and other parameters will help ensure that social managers share content more than once over an extended amount of time. The post How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification appeared first on ScribbleLive.

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Research Keywords Effectively.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Learn more about the B2B social media services KoMarketing offers, or contact us today to see how we can help you!

Personalized content for more effective content marketing

Biznology

Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too.

How to Communicate Effectively at Work With Your Boss

Hubspot

As a marketer, it's imperative to communicate effectively with your boss to avoid this executive divide. I interviewed Rick Kranz about effective communication with his marketing team. I asked Kranz what he thinks is the most effective way for your marketing team to talk to you.

Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. Research Keywords Effectively.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

7 Amazingly Effective Lead Nurturing Tactics

Hubspot

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.

Measuring Marketing Effectiveness: 5 Metrics You Need to Track

Salesfusion

So when it comes to measuring marketing effectiveness, what metrics really matter? 5 Metrics to Measure Marketing Effectiveness. Obviously, the higher the number here, the more effective your initiatives.