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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Effective PPC content solves the SERP degradation issue and curates relevant, high-quality solutions for savvy users.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond


There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. To prove your credibility and value to new customers and increase your revenue, a highly effective tactic is to leverage advocate marketing. Guest post by Nina Petrov.

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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

Marketing Insider Group

Image Source: Zippia Ensuring your company has the most effective, dedicated resources that deliver detailed and engaging solutions will quickly improve your B2B client retention rates. The post 3 Effective B2B Client Retention Tactics That Will Stand The Test of Time appeared first on Marketing Insider Group.

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What Consumers Are Saying About ESG – And What That Means for Your Business

Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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The Difference Between Effectiveness and Efficiency Explained


What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization. Activity Effectiveness.

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7 steps to effective lead management


7 steps to effective lead management Lead management is essential for any business looking to maximize lead conversion and ROI. You should also evaluate the effectiveness of your lead scoring system. The post 7 steps to effective lead management appeared first on Rev. The opposite is also true.) Contact us to learn more.

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The Marketer’s Guide to B2B Swag Strategy

Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more. Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started? Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

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Management Techniques for Offshore Employees

International remote hiring is trending up, fueled by a rise in the global talent pool and more cost-effective candidates outside of the United States. Here we take a closer look at how HR departments and leaders are evolving with this trend.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

In this webinar, you will learn: The fundamentals of effective lead generation. The most effective lead generation tactics. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

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Replace Your COLD Emailing with Data-Driven WARM Outreach

The fact is, the effectiveness of cold emails varies greatly and is often dependent on the quality of your prospect data. Many B2B professionals have a misguided perception that cold emailing has poor returns.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

Sales effectiveness. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point. This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Sales readiness. Sales engagement.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. But that doesn't mean there aren't some frustrating roadblocks on the network. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn.