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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Once your campaign is in progress, use a third-party app (or, less optimally, a spreadsheet-based system) to evaluate spend daily.

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How to Create Effective Re-Engagement Email Campaigns


The following post includes tips that will help you pull together a re-engagement email campaign quickly, effectively, and gracefully. The post How to Create Effective Re-Engagement Email Campaigns appeared first on SendGrid.


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How to Build an Effective Email Drip Campaign

Benchmark Email

Drip campaigns are one of the types of emails you should be sending and are crucial in educating, nurturing, and converting your prospects. You also need a firm grasp on… The post How to Build an Effective Email Drip Campaign appeared first on Benchmark Email.

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HG Use Case: Effective Competitor Displacement Campaigns

HG Data

The post HG Use Case: Effective Competitor Displacement Campaigns appeared first on HG Insights. In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, demonstrates how HG Insights’ Market Intelligence solution can help sales and marketing teams focus on the best competitor displacement opportunities.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? This exclusive webinar with industry authorities Akeel Jabber and Bruce McMeekin will explore the dynamic duo of direct mail marketing and digital marketing, and teach you how to get started with blending these approaches into an effective and impactful marketing strategy!

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Report: 55% of Marketers Now Focused On Campaign Effectiveness Due to COVID-19

KoMarketing Associates

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. In addition, 53% stated that they are going to be more innovative and open to trying something new.

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Most Effective Digital Ad Campaigns Agencies Have Produced


In this post, we'll be answering the question (with examples): What does it take for a digital ad campaign to be effective? The post Most Effective Digital Ad Campaigns Agencies Have Produced appeared first on Spiralytics Inc.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Move from campaigns to conversations to get better results. Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. How to develop messaging and personas that will ensure an effective LinkedIn strategy. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods.

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Replace Your COLD Emailing with Data-Driven WARM Outreach

The fact is, the effectiveness of cold emails varies greatly and is often dependent on the quality of your prospect data. In the eBook, discover the mistakes that are killing your conversions as well as the data-based techniques that can elevate your next campaign. Download the eBook today!

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. How to grab and keep the reader’s attention.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

A strategic ABM gifting campaign can help. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting.