Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

B2B Marketing Directions

APRIL 20, 2024

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Some of the study results were reported by type of survey respondent.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. Industry-specific features and elements can enhance your website’s effectiveness.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Bannersnack

MARCH 26, 2024

The study from HubSpot revealed that the most-shared ads relied on emotional content, including happiness, friendship, and inspiration. In particular, Mariano Rodriguez from LawRank pointed out that “If you want […] The post 11 Effective Emotional Advertising Examples Brands Are Using appeared first on Creatopy Blog.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

Webbiquity

OCTOBER 15, 2021

Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. The media has begun highlighting adverse climate change effects more frequently, increasing society’s concern for the future. The Future of Eco-Consumerism. Specify Your Efforts.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Image Source: Zippia Ensuring your company has the most effective, dedicated resources that deliver detailed and engaging solutions will quickly improve your B2B client retention rates.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

SEPTEMBER 9, 2019

By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Nearly every time I give a keynote on […].

Case Studies 216

Case Studies Case Study Studies Content Marketing 216

KoMarketing Associates

MARCH 3, 2021

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2% They must be deployed in a way that allows them to be effective. But simply owning the tools is not enough.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Marketing Insider Group

MARCH 24, 2021

So, how do you effectively implement and scale brand storytelling into your content strategy ? A study found that 90% of buyers believe authenticity is important. Let’s look at the steps to effective brand storytelling. Case studies and customer stories are some of the easiest content formats to turn into stories.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

KoMarketing Associates

DECEMBER 21, 2021

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

Webbiquity

JULY 28, 2022

12 effective product launch email templates for enhanced performance. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. Allset effectively utilizes that in this email design. Effective collaborations aid network expansion as well. Allset’s email for app launch. Conclusion.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Get permission first.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The migration had an especially strong effect on /make pages.

Case Studies 141

Case Studies Case Study Studies SEO 141

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Webbiquity

NOVEMBER 11, 2021

Here are five points you should cover to scale your B2B business effectively. Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Effective upscaling relies on an understanding of how you can refine your business model. Upsell and Cross-Sell.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Marketing Insider Group

JUNE 23, 2020

A wake-up call that made me realize that above anything else, empathy is essential for effective marketing in the coming decade. One of the reasons, Neff points out, appears in a recent Advertising Research Foundation study. That study revealed that if someone sees a digital banner ad over 40 times in a month, sales begin to drop.

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

B2B Marketing Directions

MARCH 17, 2024

2023 This paper describes the results of three studies designed to evaluate the performance of AI-generated vs. human-made images used for marketing purposes. Specifically, the studies evaluated image performance across three dimensions relevant to marketing. This study included one human-made image and 13 AI-generated images.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Valasys

AUGUST 22, 2023

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. Being seen anywhere near a group advocating for the denial of basic rights to people can have long-lasting effects. Get MarTech! In your inbox. Business email address Subscribe Processing.

Social Media 97

Social Media Studies Media Brand Identity 97

Webbiquity

MAY 16, 2019

Effective formats include: Beginner’s guides: there are many topics in any industry that beginners struggle to grasp. Best practices in blogging continually evolve, and to remain effective in this field you have to constantly study and improve. 4. Create case studies. 5. Create long content series.

Practices 206

Practices Effectiveness Case Studies Case Study 206

Stevens & Tate

FEBRUARY 3, 2023

The following are a few reasons why television ads can still play an effective part of your marketing campaign. In fact, according to a UK study done last year, people still watch an average of 3 hours and 49 minutes of TV a day. This will also benefit advertisers since you’ll be able to more effectively target your demographics.

Advertisements 123

Advertisements Advertising Effectiveness Television marketing 123

KoMarketing Associates

MARCH 3, 2020

Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. Set Up Google Shopping Ads.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Search Engine Journal

FEBRUARY 27, 2021

In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences of being on video calls for hours a day. The post Study Finds 4 Negative Effects of Too Much Video Conferencing via @MattGSouthern appeared first on Search Engine Journal.

Studies 69

Studies Video Marketing Effectiveness Research 69

Zoominfo

APRIL 19, 2023

More effective sales training Coaching isn’t the only beneficial form of professional development that we see in sales. Data-Driven Sales Coaching To provide effective sales coaching support, you need to look beyond top line numbers to identify where each rep has room for improvement. Use real-world examples.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Content Marketing Institute

JUNE 14, 2023

Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Prospects want you to tell them a story in the middle of their buyer journey. Continue reading →

Case Study 107

Case Study Case Studies Studies Examples 107

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Study 62

Case Study Case Studies PR Studies 62

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120