iHance and Resources - B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. I’m sure I forgot a few.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” So, there are a lot of resources going into trying to figure out "the formula" at the same time that the underlying chemistry is changing. Here’s the problem. Exciting times.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

B2B Lead Management Market Heats Up

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