3 reasons to avoid Accelerated Mobile Pages (AMPs)
DECEMBER 8, 2017
You might consider AMP for informational blogs, wikis, or other static help documentation. If a user clears their browser cache of its cookies, we’re effectively blind of who they are when they land again with that browser and device. We need to measure this behavior so that we can do a better job of helping users through their journeys. I’m constantly trying to prove that the traffic I helped generate had positive business results.