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Navigate the Channel
DECEMBER 11, 2023
Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give them what they want. Here’s how to effectively target your buyers by developing a marketing strategy that meets their needs. Define Your Targets No, really define your targets.
Sprout Social
APRIL 25, 2023
By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.
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Inbox Insight
APRIL 14, 2023
Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process.
SendX
FEBRUARY 19, 2024
Email marketing is a powerful tool to reach your target audience and drive conversions, but only if it's used effectively. Are you a roofing business looking to boost your customer base and sales?
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.
Only B2B
JULY 7, 2022
Building an ABM target account list (TAL) with all the data-qualified accounts that may become the ideal fit for your company in terms of company size, revenue, and technology usage, is a top-notch implementation of an ABM approach. ABM – Target Account List: What Is It? million essential profiles of the most pertinent sectors.
LeanData
FEBRUARY 10, 2022
In effect, you’re marketing to just that singular account. As a result, any account-based motion is only going to be as good as the motion’s targeted account list. This post, the third in a series, provides a behind-the-scenes look at identifying target accounts for LeanData’s own account-based strategy. Start at the beginning.
Advertiser: ZoomInfo
As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020?
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. You'll walk away with insights and examples from effective B2B websites, including: What “customer-centric” really means (and what it doesn’t!). But how do you go about this?
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Or, do you think the webinars you are presenting could be more effective? Have you held back on doing webinars because of the level of effort required?
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned. Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets. Join us for the fourth amazing episode in our Salesforce efficiency series!
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
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Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected. How intent data is effectively collected (And what to be wary of). 5 effective intent data use cases.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Create highly targeted segments to drive more contextual and personalized engagements. Satisfaction won’t cut it.
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You can target accounts and prospects by sending gifts or direct mail. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. How do you connect on a more personal level? A strategic ABM gifting campaign can help.
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