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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Effective marketing works in reverse. Traditional marketing starts with the product.

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How Marketers Can Help Reps Use Sales Content Effectively

Marketing Interactions

Information to help buyers understand their problem and why to solve it. The main point about sales content is that sales reps must be able to use it effectively to engage buyers and forward sales conversations. Sales content should help to build rapport and relationships and have buyers see sales reps as trusted advisors.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

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The IKEA Effect: Why We Put Higher Value on What We Help Create

ClearVoice

Does the IKEA Effect influence how much consumers are willing to pay? Published in the International Journal of Research in Marketing , Daniel Mochon, Michael Norton and Dan Ariely tested a hypothesis they dubbed the IKEA Effect. Are all these workshops playing off the same psychology produced by the IKEA Effect?

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. Comparing how an “A” player handles a particular conversation helps other reps learn and hear how they can improve. What Are We Coaching For? The top level objective of sales coaching is clear. They lack data.

B2B Sales 169
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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Google Keyword Planner can help here despite its declining overall usefulness. And that begins with sharp, flexible PPC strategies.

PPC 277
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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn. But that doesn't mean there aren't some frustrating roadblocks on the network.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Five essential features to consider when assessing the vendor landscape.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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A Proven Guide to Recruiting Passive Candidates

However, it's not efficient or cost-effective to be in the active recruitment mode all the time. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix. It's important to also invest in building a passive candidate pipeline.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact. Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. Gary Galvin will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability. Effectively manage and track sales activities.