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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it. Query efficiency” is a high-level measure of search intent. Amazon’s internal algorithms are even more opaque than Google’s. And that begins with sharp, flexible PPC strategies.

PPC 283
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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time.

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. Data sets shared with the product and marketing organizations can be mined for customer insights, ideas, language, “voice of customer” stories and many other possibilities. What Are We Coaching For? They lack data.

B2B Sales 173
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. Guest post by Nina Petrov.

eCommerce 294
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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results. If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you.

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Driving effective enablement through blended learning

Seismic

I recently partnered with my colleague Ashton Sword to discuss the best ways to understand blended and hybrid learning, as well as best practices that any organization can immediately put into action. And what does it look like at the organizations you partner with? We recap our Shift discussion below! Want a copy of the handout?

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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency. Higher-ups want us to do more with less (efficiency). Technology is great at automation and efficiency. Here’s why.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Establish an understanding of the detrimental effects that occur when sales and marketing are misaligned. Explore the key reasons why this relationship continues to be a challenge for most organizations. Join us for the fourth amazing episode in our Salesforce efficiency series!