Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Marketing leaders committed to improving effectiveness, efficiency, accountability, and ROI, need to invest in the development and use of both of these business decision tools. The Importance of Channel vs. Strategy Effectiveness and Why You Need Both.

The Most Effective Guide to Keyword Research

Marketing Insider Group

The post The Most Effective Guide to Keyword Research appeared first on Marketing Insider Group. It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy.

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9 Tips for a More Effective Email Newsletter

Howard J. Sewell

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success

4 Effective Email Marketing Templates for Customer Support

SendX

The need for email marketing in the world of marketing cannot be overemphasized. customer support email templates email marketing templates for customer support

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

4 key characteristics of an effective go-to-market plan

Tomorrow People

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? Consider these points when developing your next GTM strategy.

The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

7 Steps to Effective Brand Storytelling

Marketing Insider Group

So, how do you effectively implement and scale brand storytelling into your content strategy ? Let’s look at the steps to effective brand storytelling. The stories have to keep coming to be effective at content marketing. Everybody loves a great story.

12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

12 effective product launch email templates for enhanced performance. Allset effectively utilizes that in this email design. Effective collaborations aid network expansion as well. Guest post by Flavia Silipo.

Challenges of Creating an Effective Sales Pipeline

MarketJoy

Why is creating an effective sales pipeline a nightmare for some businesses? Now, let’s briefly look at the challenges to building an effective sales pipeline and how you can avoid them. To do this effectively, you need to: Determine who your ideal customer is.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Measuring Content Marketing Effectiveness

Biznology

For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working. The post Measuring Content Marketing Effectiveness appeared first on Biznology.

How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. In B2B tech, this might mean having the most efficient and effective software solution, for instance. Understanding competitors requires more than just monitoring their online presence.

4 Tips For Effective Landing Page Design

Zoominfo

The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. An effective landing page provides a host of benefits for your marketing efforts and overall ROI.

How to Effectively Market Your Sustainability Efforts

Webbiquity

Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. The media has begun highlighting adverse climate change effects more frequently, increasing society’s concern for the future. Guest post by Dylan Berger.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

Tips to Boost Marketing Effectiveness | MPS

Christa Tuttle

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game

An Email Marketing Expert’s View On The Emerging Trends for Effective Email Marketing

SendX

Email Marketing Trends

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Six Ways Effective Revenue Marketing Can Change Your Business

Webbiquity

An effective marketing strategy and sales business plan are essential to drive growth. These are just some of the changes you’ll see with the help of effective revenue marketing. Guest post by Samantha Waites.

How the Halo Effect Drives Lead Generation

B2B Lead Generation

” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

The Cost Effective Benefits of Inbound Marketing

SmartBug Media

It’s very cost-effective. Imagine a world where, instead of reaching out to find leads and disrupting their day-to-day, your leads come to you. They seek you out to find solutions to their problems and they raise their hand to let you know when they’re ready to talk.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.

How To Write Effective Listicles

BuzzSumo

Content Marketing

4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. One of the most effective ways to retarget leads is by using buyer personas to personalize these ads based on their interest and behaviors.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Driving Sales Effectiveness Through Personalization

SmartBug Media

When you’ve got a sales quota to fill, you know how important it is to be effective in the sales process. In order to utilize personalization effectively, you need to make sure your data is clean and accurate.

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Effective ABM Needs Effective Planning

Marketing Insider Group

The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […].

The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

How to Leverage Sales Efficiency and Sales Effectiveness

Seismic - Sales Effectiveness

“Efficiency is doing things right; effectiveness is doing the right things.” ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. You probably hear the terms ‘sales efficiency’ and ‘sales effectiveness’ tossed around fairly often in the office or on the sales floor, but what do they really mean?

Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.

Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes.

Effective email marketing design

Biznology

The post Effective email marketing design appeared first on Biznology. We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most. As I said in October , your analytics may not tell the whole story when it comes to mobile.

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Effective Health Tech Content Marketing Plans

nDash

If yes, how effective is it? Tips for an Effective Health Tech Content Marketing Plan. Every KPI should have an activity and effectiveness metric. Pay-per-click health tech marketing is effective for re-targeting your buyer persona.

Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

Agile Methodology has led to an era of transparency and collaboration within software and development teams. However, as many project managers have discovered, agile can work in non-technical teams as well. But how about managing both? How do we bridge the gap between technical and non-technical teams to create a holistically agile project? The key is engagement. The engineering team doesn't need to have marketing degrees, and the marketing team doesn’t need a coding bootcamp. What they do need is a sense of engagement in each aspect of the project, and the ability to collaborate as effectively as possible.

Unlocking the Path to Effective Sales and Marketing

Seismic - Sales Effectiveness

of those are said to be effective. When an organization can have a highly effective sales enablement initiative, then Marketing can begin directly correlating their efforts to revenue, and misalignment falls by the wayside. Seismic is pleased to be partnering with CSO Insights to host a webinar titled “The Secret to Highly Effective Sales Enablement” on Tuesday January 29 th at 12PM ET / 9AM PT. Being a marketer isn’t easy.

More Effective Enablement through Empathy

Seismic

As an enablement practitioner, finding effective ways to communicate with the customer facing teams I support is critical to our collective success. The post More Effective Enablement through Empathy appeared first on Seismic.

B2B Reads: Primal Branding, Effective Leadership, and Conversational Capacity

Heinz Marketing

Cross team connections are imperative to run an organized and effective company. 3 Effective Ways to Lead as a Coach Rather Than a Boss. The post B2B Reads: Primal Branding, Effective Leadership, and Conversational Capacity appeared first on Heinz Marketing.

Q&A: How Emburse Effectively Plans Content for its Customer Community

Influitive

The post Q&A: How Emburse Effectively Plans Content for its Customer Community appeared first on Influitive. Just how valuable and in-demand are customer communities to today’s B2B businesses?

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.