6sense

JUNE 1, 2021

When Grace needed to excite and educate prospects about account engagement platform 6sense, she used rich data insights to craft a hyper-personalized content experience for buyers at every stage of their journey. “By 31% increase in page views. The post The ABM campaign that increased page views by 31% appeared first on 6sense.

Account Based Marketing 62

Account Based Marketing ABM Campaigns Buyer's Journey 62

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Moral of the story: your video’s audio can make a major impact on views. Video uploads have increased by 263.4%

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. Learn about the event-based tracking system, and see how it can offer a more nuanced view of user behavior.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Optinmonster

MARCH 4, 2021

WooCommerce Product Education Upgrades. Now that we’ve seen the new templates, let’s look at our next product update: WooCommerce product education. 2) WooCommerce Product Education. We’re excited to announce four product updates that will help you reach your marketing goals. Reduce Abandonment.

Template 59

Template Education Conversion Rules 59

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. In the interim, fans are encouraged to scan the printed Snapcode on the Sprite can on Snapchat with their camera to view and add the users featured as new friends. Get our Definitive email newsletter.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

ClearVoice

JANUARY 11, 2019

And with more and more people of all ages and education levels turning toward remote learning, there’s a boom in paid writing opportunities for teachers. Want to become an educational content creator? What exactly are the different roles in content marketing for the educational niche? . Subject matter experts welcome!

Education 92

Education Peer-to-peer Paid Search Agency Skype 92

Contently

MARCH 28, 2017

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Convince & Convert

JANUARY 18, 2016

If you’re interested in learning how to create SlideShare presentations that generate thousands of views and downloads, this will be one of the best blog posts you’ll ever read. The information was pretty good, and the deck generated a little over 2,000 views. At the time, I thought 2k views was pretty good.

Viral Marketing 104

Viral Marketing Ideal Customer Profiles Impressions Design 104

Hubspot

AUGUST 22, 2019

It isn't difficult to guess why -- Facebook Live is the perfect format for events, launches, behind-the-scenes content, interviews, and many other scenarios, and Facebook users are typically more eager to view and share entertaining content on their feeds. Likewise, Facebook tends to work best for content that's both easy to view and share.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Marketing Insider Group

APRIL 13, 2023

As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. Personality and Point of View Fitting right in with purpose, you need a personality that attracts your kind of people. Decide your personality and point of view to market effectively.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. VR views of potential destinations as people decide where to travel). and AR and VR content was all around us.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ClearVoice

JANUARY 17, 2019

Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Higher education institutions tap their alumni to make connections with each other, generating content to draw more alumni into donating to their alma mater.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

illumin

AUGUST 27, 2019

This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. This ad campaign proves that showing appreciating for hardworking educators can make a huge impact on campaign success for the BTS season. Total Views. Which advertisers made the grade? Famous Footwear. Campaign Name. 12,105,676.

Ads 61

Ads Video Marketing Advertising Agencies Campaigns 61

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. We’ve found that when your posts are educational and inspiring, your readers are more likely to trust you. Murrow and Walter Cronkite. Credibility is critical for journalistic content marketing.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Salesforce Marketing Cloud

APRIL 3, 2024

Her team turned to the Student Success App in Education Cloud. Most recently, she added a Course Connection object to grant students their request for a one-click view of their course schedule. Before this view, students created workarounds to see their schedule. Get a unified view We meet users where they are,” she said.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. They understand that the best way to address “panic” is with content that meets their readers’ and their organization’s needs through education. Better Customers.

Education 58

Education B2B Marketing Work Management Marketing Management 58

Strategic-IC

JANUARY 18, 2019

How is Marketing in Education Technology evolving? So the last 12, 13 months has been an incredibly interesting period, and [there have been] a lot of projects from both a branding and a merger point of view. We're finding that the buyer is lot more educated, a lot more informed. Interview Transcript.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

Marketing Insider Group

FEBRUARY 20, 2023

Quick Takeaways 81% of marketing experts view content as a core business strategy There are several types of conversion, such as traffic, prospects, leads, registration and purchases Average conversion rates for B2B companies typically fall between 0.5-1% Did you know that 81% of marketing experts view content as a core business strategy?

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. Bidders were able to view vehicles and bid in real time. Dior Dior’s spring 2021 ready-to-wear show was a digital triumph, garnering over 95 million views.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Webbiquity

JUNE 20, 2023

These videos are ideal for presenting educational technical and business thought leadership content and news about industry developments. #4 If you’re introducing a new product, sharing a success story, or providing educational content, the video should quickly capture the viewer’s interest and deliver the intended message.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Most Viewed. |. Post: Blogs and educating the eflective practitioner. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. This presentation is about using blogs in higher education as reflective journals. Blogs and educating the eflective practitioner. 18051 views.

Education 100

Education DMCA Wiki Peer-to-peer 100

Thinkers360

MARCH 22, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Marketing Insider Group

JANUARY 12, 2021

Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. Digital scribing during educational sessions. They can be featured in educational sessions as speakers and facilitators. Social media mentions and hashtags. Logo inclusion in pre- & post-event communication.

Tips 299

Tips Co-Registration Microsite Pricing 299

Salesforce Marketing Cloud

MARCH 4, 2024

Predictive AI: analyzes existing data to make forecasts Generative AI: creates new content based on learned patterns Considering that an AI strategy likely encompasses both types of AI models – which serve specific purposes and goals – this signals an opportunity for more comprehensive education.

Work Management 116

Work Management Trends Business Forrester 116

Zoominfo

MARCH 17, 2021

To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide). Keep in mind the content you post should be highly relevant, informative, educational, and entertaining; otherwise, it won’t generate enough attention or engagement.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Marketing Insider Group

MAY 3, 2021

B2B content teams can inject creativity, simplicity, and a point of view to resonate better. Great content leads with education and offers specific takeaways. Develop a Point of View. A point of view doesn’t have to be controversial. There are takeaways, insights, and education at every turn. Image: Shopify.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. If POC of all genders aren’t applying for these positions, then businesses run the risk of having teams without diverse points of views and approaches.”

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Paul Gillin

MARCH 7, 2012

Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. In his view, educators who continue to rely upon lectures and chalkboards as the tools of their profession are becoming dangerously out of step with the ways in which young people learn.

Education 50

Education Relevance Social Networks Conference 50

Martech

OCTOBER 11, 2023

Dig deeper: IAB releases new guidelines as retail media networks mature RMN education. How big is the challenge to educating marketers and getting them to adopt? And, in terms of how marketers view the RMN space, 84% said they anticipate increased RMN adoption in the upcoming 12 months.

Planning 115

Planning Marketing Plans Spending Network Marketing 115

Oktopost

APRIL 18, 2024

His experience working along the entire product lifecycle allows him to have a unique view of how to strategically reach company goals. With a robust background in the educational technology space, he is adept at navigating both technical and healthcare-adjacent market segments that include both B2B and B2C audiences.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Take a beat and go deeper into your numbers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Choozle

APRIL 9, 2024

Educate Yourself: Take the initiative to educate yourself about different identities, experiences, and perspectives. Politely educate them about the impact of their words and suggest alternative, more inclusive language. Speak Up: Don’t stay silent if you hear someone using exclusionary or offensive language.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65