Content Marketing for Higher Education


Do you have videos taken around campus about athletics, specific colleges or campus activities? What followed was a pretty emotional video. This emotional video was not some expensive, complicated commercial design project.

Seeking to understand: Links, videos and resources for education, awareness and action

Heinz Marketing

I have a lot of questions, not the least of which are: How to better educate myself. I do have a handful of links, reading recommendations, some video content and other resources that have come from a variety of good sources (colleagues, schools, etc.)

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How to Start Using Video for Business


Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Two videos!

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Seven Types of Videos You Need to Power up Your Marketing


Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. Explainer Videos. How-To Videos.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

Video Marketing in the Education Industry


Online video has grown into a key element for the majority of Internet users. A recent study, conducted by the National Research Center for College and University Admissions, found that 55% of prospective students have watched videos on a college’s website.

SEO Now For Higher Education


One of the greatest shifts in both off and online behavior can be seen in education. If so, universities should be strategizing around these topics and keywords in order to improve their presence in the higher education category.

17 Engaging Video Content Types that People Love to Watch

Single Grain

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. watch video content. The truth is, video marketing isn’t as complex as it seems. Video Emails.

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LinkedIn for colleges: Best practices for higher education

Sprout Social

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates.

How to Implement the Education Video Marketing Your School Needs


for those aged 18-34 dropped, daily digital video views increased 16 minutes in early 2014, according to Nielsen. If you aren’t taking advantage of video in your higher education recruitment and marketing, you’re doing it wrong. In case I haven’t convinced you yet, over 6 billion hours of video are currently watched each month. Here are some places to get started with video. Access to a video tour gives prospective students a sense of connection to your college.

Why Financial Brands Are Investing More in Educational Content


So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust.

Higher Education Faculty Continue to Use Social Media


Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching. Photo credit: Wikipedia.

How To Increase Enrollment: Marketing Attribution For Higher Education


Educational institutions compete like all other businesses. From revenue to prestige, educational institutions have a variety of goals to reach. Higher Education Recruitment and Enrollment In The Digital Age. marketing attribution higher education

What’s Wrong with Marketing Education?

The Effective Marketer

The video roundtable below from, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon. marketing education roundtable video

5 Benefits of Educating Prospects With Free Content


Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Benefits of Educating Prospects with Free Content. Here are five benefits related to offering free educational content to show you why that's the case.

How to Generate More Leads Using Video and Other Digital Content


Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey.

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4 Essential Components of Your Higher Education Marketing Strategy

The Lead Agency

The higher education system has not been immune to such advancements, and like many other sectors, has diversified into an incredibly complex and large-scale industry. 41 per cent of Australian 19-year-olds are enrolled in higher education institutions.”

5 Actionable Tips to Boost Your Higher Education Marketing

The Lead Agency

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. Education Marketing

B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?

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Lead Nurturing for Higher Education: Best Practices


The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields.

Content Marketing for Higher Education, Part #2


Welcome back higher education marketers, it’s time for part #2 of the smash hit blog series, Promoting World Class Research. In this great promotional video , Nathalie goes on to talk about how great the event was for her from a networking and career perspective.

Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Make Your Videos Search-Engine Friendly. Video Brewery.

How Most B2B Brands Are Shifting Towards A Education-Led Marketing Strategy In This New (ab) Normal

Unbound B2B

To attract such buyers, B2B companies must embrace educational-led marketing strategy. Statistics show that educational-led marketing is the second most common strategy that 77% of B2B marketers use to nurture leads. Creating Educational Videos. Introduction.

Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success

More than ever before, educators and students can expand and deepen their curiosity on a topic in the matter of hours—wherever they’re located. In this guide, we’ll show you how content curation is a great fit for educational projects, both if you’re a teacher and a student.

Manufacturers Can Communicate Your Value through Internet Video for Educating Potential Clients


According to an early 2013 article posted on the Reuters website regarding the growing use of Internet video – largely due to mobile access these days via smartphones and notebooks – Internet video is the “fastest growing form of online advertising.”

Video Teaching: How to Use Video in Your Virtual Classroom


Education has evolved a ton in the last decade. One of those is video. Teachers have been using video (and Vidyard) for years to engage and educate their students. (In In some cases, they’ve even come up with creative ways for students to use video for projects.).

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In stream vs. in banner video advertising


How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising? In stream vs. in banner video advertising: Which is better? In banner video. In stream video.

Building Followers for Higher Education Institutions

Predictive Response

Higher education is one of the biggest industries in the US today. Determine the demographics (age range, gender, location, and even specific interests) of the target audience you want to reach with your higher education institution. Use the Power of Video Media .

Content Marketing for Higher Education, Part #2


Welcome back higher education marketers, it’s time for part #2 of the smash hit blog series, Promoting World Class Research. In this great promotional video , Nathalie goes on to talk about how great the event was for her from a networking and career perspective.

Video Marketing: Video Killed the Content Star?


Once upon a time on August 1, 1981, a video music channel called MTV was born. Ironically, the first music video ever played was “Video Killed the Radio Star.” When this first video was broadcasted, it marked a significant turn in the consumption of content.

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12 Ways to use social media for education

Sprout Social

There are many different ways to use social media for education. Because we believe in the power of social media to make nearly anything easier (even life in the classroom), we’ve identified 12 ways to use social media for education. Benefits of social media in education.

Video for B2B Marketing [Podcast]


Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming.

Industry changing AI-powered Admissions Assistant launched for higher education


Conversica just added a new type of AI Assistant to the company’s portfolio of virtual assistants powered by conversational AI: an AI Admissions Assistant for higher education. Research shows Education industry needs AI. Watch a two-minute video overview of Conversica.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Videos. Videos. Education Today and Tomorrow. This video will appear on your blog shortly. Thank you for sharing this video! This video has been added to your favorites. This video has been removed from your favorites. The video has been added to your playlist. Want to flag a video? Video Responses: 1. Sign in to post a Video Response. Video Responses (1). Great video. god job excelent video. Videos.

5 Ways to Share Financial Aid Information via Higher Education Social Media


According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. The post 5 Ways to Share Financial Aid Information via Higher Education Social Media appeared first on Fathom.

Going Viral Is Not a Video Strategy


You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.

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New Study Finds Video Content Is Key Factor For Students When Deciding…


A recent study of over 20,000 international students by found that, when it comes to influential content, video is king. Additionally, 79% cited videos as an important factor when choosing a specific university! Start creating videos today at