Vidyard

JUNE 26, 2020

We’re all on video more than ever before—whether we like it or not. From video conferencing and webinar panels to shoot-and-share social videos and company productions starring employees , video is everywhere in today’s businesses. Being comfortable on video isn’t just a useful skill for actors. Contents 1.

Video Marketing 178

Video Marketing Tips Paid Search Agency Work Management 178

Marketing Insider Group

JULY 14, 2021

If your website offers an overview of your product, your lead magnet could offer a full product demo video. After watching the video, your potential buyer knows how your product is valuable, but they can’t do anything about it without actually buying the product (or scheduling that free consultation). Demo Video or Webinar.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Biznology

JUNE 23, 2021

As to virtual events strategy , the Forrester study suggests that marketers should revise their thinking to “focus on creating reusable marketing assets and a personalized, educational CX.”. Because video is often the most efficient way to deliver information, many of these assets will be videos. Where to start.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Marketing Insider Group

APRIL 11, 2023

Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below. Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Vidyard

JULY 20, 2017

Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. So how do you go about developing a video strategy ?

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Sales Engine

AUGUST 25, 2015

It then must be communicated in a meaningful, educational, and entertaining way (assuming that you actually want people to read it). Together, they can produce excellent content that resonates, such as executive briefings, blog articles, and white papers — all from a video where you took maybe 15-30 minutes of that executive’s time.

Video Marketing 120

Video Marketing Marketing Management Copywriting PR 120

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Contently

MARCH 24, 2020

Week after week, we’d be assigned papers by anthropologists who wrote in a rambling, convoluted code. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text. Fluency matters for video too.

Storytelling 154

Storytelling Barriers Class Paper 154

Marketing Insider Group

MAY 3, 2021

Great content leads with education and offers specific takeaways. From eBooks to video to social media posts, you are creating a narrative. Here are a few ideas: Animated explainer videos that break down big ideas. Honest, authentic videos or podcasts featuring experts and leaders that answer big questions.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Biznology

JANUARY 20, 2016

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Zoominfo

MAY 5, 2020

Whether it’s a real estate deal, consulting services, or simply signing for a package, we’re often required to put ye old pen to paper to seal the deal. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 179

Tools Work Management Marketing Management Paper 179

Vidyard

JUNE 27, 2018

Well, overwhelmingly it’s great video content—in fact, Cisco has projected that more than 80% of all internet traffic will be video by 2021. You can also check out the Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. Ever recorded a customer testimonial video ?

Video Marketing 117

Video Marketing Content Webinar Metrics Paper 117

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

SmartBug Media

FEBRUARY 1, 2019

Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet? Let the video do the hard work and keep your visitors engaged.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And even more importantly, they put the element of authenticity to work for you – especially when you include quotes or videos from your customers in them. Now don’t get me wrong. But employee-generated content builds trust.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Avitage

JUNE 13, 2012

Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. White papers, webinars, or any other of the Content Marketing Institute’s Content Marketing Playbook that lists 42 ways to connect with customers?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.

Campaigns 90

Campaigns Work Management Content Transparency 90

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? What do you do?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Videos rank high in search results for appropriate keywords.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Zoominfo

MAY 5, 2020

Whether it’s a real estate deal, consulting services, or simply signing for a package, we’re often required to put ye old pen to paper to seal the deal. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 130

Tools Paper Distribution Sample 130

Hinge Marketing

MAY 24, 2018

Video Transcription. That’s where educational content comes in. So I encourage you to think about when you’re using a referral strategy, think about how important your website is and how important educational content is to proving people should select you. VIDEO] appeared first on Hinge Marketing.

Video Marketing 51

Video Marketing RFP Education Paper 51

Magisto

MARCH 18, 2020

It’s incredibly heartwarming, and reassuring to see all the creative ways people are now using video to stay connected with each other. Since we’re all in this together, video can be a great help. Educational Children’s Entertainment. Create a video to send to your loved one or share on social media here.

Video Marketing 72

Video Marketing Class Youtube Paper 72

BOP Design

NOVEMBER 23, 2022

Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content. It’s an Opportunity to Create an Educational Hub. This means they are the ones who are educating the prospect about the products or services they need.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Marketing Insider Group

FEBRUARY 3, 2021

The best among us concentrate on a specific niche, whether it be graphic design, video, or written marketing assets. Then, focusing on the benefits your products and services can provide to your customers, they can create content that communicates those benefits in clear, easy-to-understand blog posts, white papers, and social media posts.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Don’t overlook video in your strategy. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Use automation tools to send timely follow-ups or educational series to nurture your leads.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

The Point

SEPTEMBER 11, 2017

I don’t know the results (if someone from Salesforce reads this, please comment) but my educated guess is that it performs well. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. The copy for this ad is a triumph of brevity.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Buffer

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95