B2B Lead Management Market Heats Up
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. In most B2B cases, the first sign of interest is a visit to the website of the company.