Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Over 90% of marketers create video clips with assets they already have.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Navigate the Channel

NOVEMBER 21, 2023

While some brands may struggle with the idea of “selling” in a social community, for most APGs, associations and checkoffs with nothing to “sell” other than good information and educational content, a paid social campaign can be an effective way to reach a broader audience with relevant, timely content.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MARCH 16, 2021

It’s relevant, accurate, and compelling, and it educates readers. It’s an interruptive medium and is an outbound approach to brand promotion. You can put these ads where you think your buyers are online or on other mediums. Advertising is much different and comes in many forms. The Caveat (Why I Said “Almost”).

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Heinz Marketing

FEBRUARY 17, 2023

You will need to spend more of your time and energy generating demand rather than capturing it; creating educational content and positioning yourself as a thought leader rather than developing promotional content. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

SendX

SEPTEMBER 30, 2020

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. That's why they need to marry email and video. Let's dive in!

Email Marketing 288

Email Marketing Video Marketing Best Practices Click Rate 288

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Content Standard

MARCH 12, 2024

They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact. They provide educational content about ingredient transparency, product safety, and sustainable living practices.

Media 97

Media Brand Identity Branding Storytelling 97

Marketing Insider Group

NOVEMBER 18, 2020

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. As CMI notes, when events are viewed as a medium for content marketing, they are second only to email in terms of effectiveness.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

ClearVoice

JANUARY 17, 2019

Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Higher education institutions tap their alumni to make connections with each other, generating content to draw more alumni into donating to their alma mater.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. Each video focuses on where to find the perfect candidate for a role.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Onalytica B2B

MARCH 12, 2018

Why would you morph the solution to the demise of advertising, into a replica of advertising, just through a different medium? In this Instagram video, Zanna shares a vegan chocolate protein shake recipe. This video does not look out of place on Zanna’s page, nor does it scream #ad. News flash – THIS IS ADVERTISING.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. Which medium do you choose? Do they prefer different types of information (promotional versus educational) in different formats? Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. And on and on and on.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

ClickZ

MAY 19, 2022

We didn’t want to just film a generic video and then stick in a responsible gambling message on the end of it. Listen to the Saint in you’ was a video campaign featuring the players of Southampton F.C. However, we wanted to deliver the message in a disruptive way within the video itself. So, we harnessed CGI within the video.

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

FEBRUARY 4, 2021

The problem with this model is that you're not only battling other competitors for that attention; you're competing against every site that publishes informative videos, the latest trends, and educational content that serves the needs of their audiences. They can become a daily source of education and information for their customers.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Contently

APRIL 20, 2021

As online learning expert Brandon Jordan told me recently: “We’ve entered a golden age of educational content. Creative educators are about to dominate the world.” Descript, mmhmm, and TikTok are making video editing faster and easier than ever. That’s where no-code tools come in. Here’s how.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Marketing AI 94

Marketing AI Advertising Channels Video Marketing Youtube 94

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Brandpoint

SEPTEMBER 28, 2022

Video content is trending, in a big way. According to a Wyzowl State of Video Marketing Survey , 92% of marketers who use videos report that it’s an important part of their marketing strategy, and 86% of video marketers say video has been effective for generating leads (up 2% from 2021 and 5% since 2019).

Video Marketing 93

Video Marketing Effectiveness Tips Paid Search Agency 93

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Only B2B

JUNE 18, 2021

It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. Because it is cost effective and perfect to pitch new customers this marketing technique is loved by many businesses including small and medium. Emails That Contain Videos Offer Click Rates Up to 300%.

Statistics 127

Statistics Email Marketing Planning Stats 127

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers?

Video Marketing 139

Video Marketing Content Paid Search Agency Planning 139

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

illumin

SEPTEMBER 29, 2023

These two mediums, while both audio, are distinct from one another and marketing strategy should reflect that. This format works best for ads played during podcasts that are also video recorded. The average podcast listener is also typically a well-educated, millennial, according to Edison Research. Why advertise on podcasts?

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Vidyard

JANUARY 29, 2016

Video is the modern web browser’s medium of choice. And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. Let’s take a look at eight ways to use video to support your customer relationships: 1. Get the Guide.

Education 50

Education Video Marketing Ideal Customer Profiles Paid Search Agency 50

Liveintent

JULY 6, 2022

Display ads are text, image, or video advertisements in the digital, online space. Let’s look at those formats and examples below: Banner ads: These are image or video-based ads rather than text-based ads. Rich media ads: These ads incorporate media like video or audio that encourage interactivity with the content.

Display 109

Display Ads Advertorials CPC 109

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73