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How to Enrich Data in Your HubSpot CRM with ZoomInfo

SmartBug Media

Trusting that the data in your HubSpot CRM is accurate and up to date reduces awkward moments of not knowing a prospect’s job title or trying to reach out to a contact who no longer works at your target company and finding yourself penalized for emailing unverified addresses. Why Should You Want Enriched Data, Anyway?

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Increase Customer Retention & Renewals with HubSpot Service Hub and HubSpot Sales Hub

SmartBug Media

Customer retention strategies like educating and great customer service will increase customer loyalty. HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals. Together, HubSpot Service Hub and Sales Hub are a powerful force to reckon with.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

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Our Favorite HubSpot Reports to Measure Content ROI

SmartBug Media

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

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Email & Workflow Hacks for Advanced HubSpot Users

SmartBug Media

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing Automation Hacks in HubSpot. RSS notifications are a simple way to incorporate marketing automation into HubSpot. Implement HubSpot Scoring. Educational. Abandoned cart.

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Why Consumers Sign Up for Webinars [New Data]

Hubspot

And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Because of their educational format, webinars can offer a number of great perks to brands. But webinars aren't always easy to plan and execute.

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HubSpot Ran A Co-marketing Campaign: Here's What We Learned

Hubspot

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. How do we keep providing top-notch education? HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. HubSpot's Co-marketing Campaign.

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