KoMarketing Associates

JUNE 7, 2018

In the case of content creation, many marketers assume that because we know a lot about our industry, others looking to buy from us are just as educated on a topic. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Convince & Convert

OCTOBER 22, 2021

By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Leverage this highly engaged focus group for feedback.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

The Lead Agency

NOVEMBER 14, 2023

Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data. Online reputation management tools like Trustpilot or Yelp help gauge customer reviews and ratings, offering a glimpse into how businesses are perceived by their clientele.

Ad Building 118

Ad Building Business Work Management SWOT 118

Content Standard

APRIL 23, 2024

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. Leads the way in responsible GenAI use: Develop clear policies on responsible AI use in marketing, including educating stakeholders on the benefits and potential risks.

CMO 52

CMO Enterprise Management Planning Work Management 52

Martech

MARCH 20, 2024

Launch from the inside out Unveiling either a refreshed or net-new brand requires awareness and ongoing education — internally and externally. One client opted for managers to nominate top performers to take part in a focus group. They can help build enthusiasm to investors, customers, partners, vendors and prospects.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

Sprout Social

APRIL 29, 2021

We threw out most of the campaigns we had planned in order to prioritize more educational, supportive content. When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Webbiquity

NOVEMBER 10, 2020

As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” The role has been evolving for several years now, as buyers educate themselves online before contacting a sales rep.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

ClearVoice

MAY 29, 2023

Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Some strategies you can use: Conducting surveys, interviews, and focus groups. Sending out customer feedback forms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

SmartBug Media

JUNE 22, 2020

They may fit one of your personas, but they are a more narrowly focused group than a persona is. If you’ve been executing an inbound campaign for a while, can you segment some ICPs already in your system and find what seems to resonate the most with that group? They are prospects your team would kill to have convert into clients.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Convince & Convert

NOVEMBER 17, 2016

By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Get more content like this, plus the very BEST marketing education, totally free.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Hubspot

APRIL 7, 2023

These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. In fact, revenue in online education is projected to reach $166.60

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Navigate the Channel

MAY 30, 2023

Also, members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet, according to Pew Research. According to American Marketing Association research, millennials and Gen Z aren’t just cool with social responsibility—they demand it.

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Sprout Social

DECEMBER 9, 2020

Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys. It requires ongoing collaboration, education and transparency to create happy clients and convert them into advocates. . Control what you can control.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. To reach and connect with them, we assumed the Sage brand archetype through mentorship and education—which we eventually brought to life in our brand persona, “The Passionate Professor.”

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Content4Demand

FEBRUARY 24, 2021

You don’t always need to shell out for pricey focus groups or customer research when you have a direct line to what your audience cares about. Every response should add as much value as possible, whether that’s with educational articles, tips or “how to” steps that both highlight your expertise and benefits community members.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

The Lead Agency

DECEMBER 9, 2020

It can be used to discover how long they’ve been in the business or the industry, their education and qualifications, their interests, any specific projects they have been working on, and more. You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

SmartBug Media

OCTOBER 20, 2021

Content - Create strategic content that will help nurture, educate, and engage your prospects throughout their buying journey. Use case and testimonial videos, educational videos, branding and positioning videos, 1:1 personalized videos. Keys for Marketers to Salespeople: Talk to salespeople 1:1 - create a focus group.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

SmartBrief - Marketing

JULY 31, 2023

To make customers feel that they are important, valued stakeholders, the brand seeks their active feedback, conducts surveys, and runs focus groups to understand consumers‘ preferences and needs. Therefore, they leveraged WeChat communities for customer relationship management (CRM), marketing, and education.

Communities 52

Communities Brand Identity Branding Work Management 52

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Educate Instead of Sell. Image Source.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

SmartBug Media

NOVEMBER 30, 2018

Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. Once clear patterns emerge, hold a focus group to gain a clear understanding of customer pain points.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Vision6

NOVEMBER 12, 2020

One-on-ones with customers Focus groups. You want to be in the position to influence behaviour – by educating them on another product or service offering you are beginning to set up the path to repurchase. We are all too close to our brands to truly orient ourselves to the needs of the market. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Content Standard

JANUARY 25, 2018

We would build out social strategies, explain how it contributed to an integrated digital plan, and educate them on how to invest in and budget for social media in relation to the overall marketing budget. Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one. Breaking Down Silos.

Social Media 81

Social Media Social Marketing Work Management Marketing Management 81

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. Each email does its job when it educates your niche audience on relevant topics while simultaneously building trust with your brand.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. Each email does its job when it educates your niche audience on relevant topics while simultaneously building trust with your brand.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Leading Results Rambings

AUGUST 20, 2014

They used focus groups to see if the copy they wrote would move people to action. Great content writers today write educational content that helps a potential client figure out how to solve a problem they are having. Her job was to create promotional materials for the purpose of selling to a specific demographic.

Viral Marketing 77

Viral Marketing Marketing & Strategy Demographics Focus Group 77

Webbiquity

APRIL 4, 2016

Keep in mind that these are often top-of-funnel keywords and indicate leads in the exploration and education stage. These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case. Influencers : Who are the thought leaders in your space? Act on Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

seo.co

MAY 11, 2021

It typically includes information like age, gender, income, location, education, ethnicity, family situation, annual income, and other key details. You’ll also have to make some educated assumptions in order to crystalize your approach. Instead, focus on the similarities that you find. Focus groups.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Content Marketing Institute

DECEMBER 17, 2018

Start a focus group. The program is focused on serving small-business owners, job seekers, educators, and teachers in underrepresented communities seeking access to digital skills training and education. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More.

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Convince & Convert

AUGUST 27, 2015

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. highlight to tweet).

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Bluetext

AUGUST 7, 2023

Each group of stakeholders likely has their own answers, which can result in a wide range that includes B2B C-suite, market influencers, media, and users/customers. Determining exactly who needs to understand your brand is essential to achieving a company’s overarching goals.

Advertising Agencies 27

Advertising Agencies Brand Identity Branding Paid Search Agency 27

Biznology

DECEMBER 6, 2016

Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews. Steve is a Forbes top 50 social media influencer.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

ERDM

JULY 24, 2017

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

Circle Studio

JANUARY 10, 2020

And being a thought leader isn’t something you can simply become because you create educational content. With that view in mind, it’s not surprising that many leaders are either skeptical or dismissive altogether of 3 rd party client research (one-on-one interviews, focus groups and surveys).

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

seo.co

MARCH 28, 2021

Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? But you can create a ton of value by using these as pure education plays. By developing a group that targets your ideal customers, you create a community of people who can be educated and nurtured over time.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Content Standard

MAY 16, 2018

Or how about education? We could use artificial empathy to personalize educational experiences and offer more tailored solutions for those who need different approaches from the norm. We could help prevent emotional burnout in nurses by using artificial empathy to assist in patient care.

Marketing AI 69

Marketing AI Paid Search Agency Impressions Interactive Marketing 69