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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. Facebook videos , when streamed live, help you provide a more casual and interactive approach to showcasing your B2B solutions.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Interviews.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. Paid Search (Pay-Per-Click) Many strategies to advertise online can benefit from using Google Ads. Investigate your potential ROAS on other search engines. Image Source 3.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Regularly publishing fresh content doesn’t just help you earn better rankings on search engines. Continue to Educate Your Audience.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Keep Your Website Updated. Your website is the foundation for digital product branding and the core of your online brand visibility. Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor. Customer Education : Informing and educating customers about products or services. SEO Improvement : Boosting organic search rankings.

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As lead gen grows on social media, marketers discuss what’s working

Martech

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. An instant form lead gen ad.