Marketing Insider Group

APRIL 28, 2021

If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Then, create content that educators can use to solve their problems, and you’ll soon find yourself ranking at the top of the heap in educators’ searches.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Video in particular made a difference in this World Cup, and it should become even more critical to mobile event marketing in the future.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Marketing Insider Group

SEPTEMBER 20, 2021

While you shouldn’t rely too heavily on this data, knowing basic demographic information such as member age, income range, gender, and education level can help you optimize your communications. Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Marketing Insider Group

MAY 5, 2021

Marketing experiential aspects of an event can also set your event apart from the competition. Let’s say, for example, that one business is hosting an entirely educational event with a long list of presentations scheduled one after the other. Consider Facilitating a Hybrid Event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Martech

AUGUST 15, 2023

The Institute offers a number of educational programs and certifications. Through Raab Associates, Davis also offers consultancy services on marketing technology. LinkedIn: Greg Krehbiel (2.3K Membership is free. LinkedIn: David Raab (9.6K In your inbox. Business email address Subscribe Processing.

Enterprise Management 90

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 90

Adobe Experience Cloud Blog

DECEMBER 12, 2012

We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Webbiquity

SEPTEMBER 17, 2019

But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything. But most aren’t easy to use nor do they do they scale well to handle these large events. This was the first in a series of posts about startup marketing.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Marketing Insider Group

JUNE 9, 2020

In other words, consumers are educating themselves, and they don’t want to be told over and over again how great a product is. marketing approach from creative brand advertising towards business growth and satisfying customer needs better. Rather, they wanted to change their.

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

Marketing Insider Group

MAY 23, 2021

Having a digital sketch artist illustrate keynotes from live educational sessions could be a great point of entertainment. One of the ways to quickly get attendees involved is to gamify event activities. Some event organizers rely on their intuitive platform and interface and leave attendees to find their way.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. So how do you build an experience that excites, educates, and engages attendees – both in person and virtually? The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Marketing Insider Group

JULY 15, 2021

And be sure to join the Dresner Advisory Services team for their free educational Luncheon Learning webinars. The post On-Line Events on Twitter: Long-Live the Tweetchat appeared first on Marketing Insider Group. All ticket sales help benefit charity.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Marketing Insider Group

JANUARY 4, 2021

Jaime has run a successful webinar program at RSM that is both highly scalable (more than 200 webinars per year) and features strong knowledge transfer and value, utilizing Continuing Professional Education (CPE) credits.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Launch Marketing

AUGUST 23, 2023

Outside of the standard skills, experience and education requirements, every marketing leader should embody a series of personal characteristics to bring success to an organization.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

SmartBug Media

APRIL 23, 2024

Gamified Learning and Prizes Turn product education into a game by incorporating quizzes or challenges related to your industry. While guests immerse themselves in the brand, they also become educated on the variety of options or customizations available amid a memorable brand touchpoint.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. events work.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Martech

AUGUST 9, 2023

Before that, he spent more than 20 years working as a CMO in the professional services, SaaS and educational technology sectors. followers) More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience Get MarTech!

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Marketing Insider Group

AUGUST 17, 2020

Ads in-between Sessions: Create slots in-between educational sessions to play ads from your sponsors. As part of your reporting, show your sponsors how many people attended your event and whether the attendees represented their target market. Registration/Ticket Sales.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Lead Liaison

FEBRUARY 28, 2023

Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance. Deepen Education: Each Waypoint can have a tailored experience behind it.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Delivra

JANUARY 15, 2021

Use content marketing to educate customers. Content marketing is a key B2B marketing best practice both to improve your company’s SEO and to educate customers. eBooks are good material to use as lead magnets, as well as providing comprehensive education on something in your target industry. Attend events.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? and with good reason. Tailor the experience.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event. Learning, education and training.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

B2B Marketing Directions

FEBRUARY 20, 2021

To maximize impact, B2B marketers must recognize that webinars * are hybrid events that perform both a marketing function and an educational function. It's also important to understand that if a webinar doesn't effectively perform its educational function, it won't be an effective marketing event.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

AgencyEA

MARCH 19, 2018

Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. B-to-B VR: Visa’s Immersive Employee Education Experiences.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Brandpoint

NOVEMBER 10, 2020

There is a tremendous need for compelling content — way more quality content than before — during and after the event to maximize the value. It dawned on me the epic amount of time this event planning took, but it was great — maybe even better than a physical event. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Fortunately, there’s a way around it: virtual events. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

SnapApp

NOVEMBER 15, 2018

Marketers who focus on better leveraging the impact of their event marketing will be better equipped to grab prospect attention and convey the value that convinces them to engage with a brand further, travel through the sales cycle, and reach a buying decision. Be a Voice for the Event on Social Media . Take a look: 1.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

SmartBug Media

FEBRUARY 5, 2021

there’s no secret sauce in the world of marketing. As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. Event marketing isn’t dead—it’s virtual. I’ll let you in on a little secret.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing & Strategy 105

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. Also, there are probably fewer types of content formats for B2B where you have to think about, “Okay, am I going to be informational or educational in my content? I haven’t really thought about TikTok.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Influitive

APRIL 27, 2018

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product.

Custom Publishing 170

Custom Publishing Tips Education Generation 170

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Attendees left the room with an abundance of excitement, feeling inspired and full of knowledge and ideas.

Planning 266

Planning Tips Top of Funnel Work Management 266

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Contently

MARCH 30, 2020

Traffic to business, finance, and education sub-reddits is surging. This is an incredibly important time for marketers to step up to the challenge. Content is the most logical place to reallocate event marketing and paid media budgets. Comscore has also seen a huge increase in usage across devices.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194