B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

B2B Lead Generation

In team sports, the huddle is crucial to the success of the team. While in the huddle, the team looks at their performance on the last play, including: what worked and what didn't, and then uses this feedback to decide


Smashmouth Marketing

Spending a week with my parents in Florida. Beach. It's been a long year and although some people would ask me "what are you vacationing from?" I will politely just ignore them and get a tan. The pic is dad taking a nice swing at his own course. Just pics from my phone, so sorry for the quality. Tomorrow is a beach day. Hell, they are all beach days. Let's see who can find the best sea shell for Melissa.

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HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. Typically the item that is being discussed is one that both the author and commenter are passionate about. The new visitor can either be satisfied with just reading the interaction or even add a comment themselves. How can businesses capture the excitement of blogs?

List of Marketing and Branding Blogs

Customer Experience Matrix

Here is list of marketing and branding blogs, courtesy of Chris Brown at Branding and Marketing. This is part of project to increase traffic for less-well-known blogs in the area. See The Viral Garden for more information. I haven't looked at every blog on this list but did remove quite a few from the original that didn't seem relevant. Being Peter Kim Pow! Right Between The Eyes!

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Blogger: Redirecting

Buzz Marketing for Technology

Tech marketing spending is on the rise again and will increase by 7.5%, the highest growth rate in four years, according to a report from IDC. While tech marketing investment will climb this year, it will also outpace global IT spending

More Trending

CPA – The Holy Grail of Online Advertising?


Written by Ebrahim Ezzy and edited by Richard. MacManus. Ebrahim is lead developer of search product Qube and authored the Search 2.0 series , which featured recently on Read/WriteWeb. This article explores the new online advertising model of CPA (Cost per. Action/Acquisition) and determines whether it will be The Next Big Thing on the. Internet. The CPA feasibility test. Let’s dive straight. into testing whether CPA is good for publishers, then we’ll explain the theory behind it.

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Toward a Code of Ethics for Marketing Consultants


My philosophy of consulting has always been that 1) I want every client to remain a (satisfied) client for as long as possible, and 2) I want every ex-client to be referenceable. To me, that seems common-sensical enough, but I'm disgusted by how many outside vendors don't share that approach to clients, whether through price gouging, incompetence, non-responsiveness, or just plain dishonesty. It's not that there's a shortage of ethical codes, just a shortage of adherence to them.

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation

Are you finding that trade shows or events are a “waste of time” for lead generation? You may want to think again. I interviewed Ruth Stevens, author of Trade Show and Event Marketing, to get her views on what marketing

B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, "How White Papers Can Turbo-Boost Your Lead-Generation Campaign." I've written a number of times that educational content is an important tool for lead

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

B2B Lead Generation Blog: Sales and Marketing as a Team: Five Tips to Improve Performance

B2B Lead Generation

the best mindset, strategy and tactics – and the most astute sales and marketing individuals – are for naught without the collaboration of everyone involved. the unrealized potential can be likened to the batteries in a flashlight

B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing

B2B Lead Generation

i look at the challenge that marketers often face when it comes to getting their budgets approved by finance and i wonder why does it have to be so hard? many financial executives still view marketing as an expense, aka cost center

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B2B Lead Generation Blog: Podcast: Sales and Marketing the Six Sigma Way

B2B Lead Generation

It's been well documented that quality of collaboration between sales and marketing directly impacts ROI. The challenge that many organizations face is that their sales process is a black box. No one except the sales team knows what is

B2B Lead Generation Blog: Where do Your Email Newsletters go?

B2B Lead Generation

so i finally got a chance to catch my breath a bit and read some of the content on my "blogs i read" list. i've often talked about how marketers can reuse content for lead nurturing. if you currently are sending e-newsletters

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation

btob magazine points out some interesting findings in the dma 2006 response rate trends report which includes data for more than 1500 campaigns received in 2004, 2005 and 2006. the dma report found that the phone and e-mail produced the

B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

B2B Lead Generation

thanks to jim berkowitz and his crm mastery e-journal for pointing me to the marketingprofs article, five proven ways to waste money with pay-per-click advertising by john grant. i think this article does a nice job pointing out some of

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B2B Lead Generation Blog: Target Marketing: What’s a Lead?

B2B Lead Generation

many marketers believe generating more sales leads is the key to hitting revenue targets. that's not always true. in fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they

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B2B Lead Generation Blog: Targeting Your B2B Lead Generation

B2B Lead Generation

often lead generation programs seem more ready-fire-aim instead of ready-aim-fire. mac mcintosh wrote a helpful article on, "targeting your b2b lead generation," that i think provides some good tips and reminders

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

B2B Lead Generation Blog: Lead qualification and scoring for better leads

B2B Lead Generation

The biggest mistake made by marketers is to give mere inquiries to a salesperson. When inquiries are handed off without being methodically qualified, it doesn't take the sales department long to start viewing all marketing-generated

B2B Lead Generation Blog: Lead Generation for the Complex Sale

B2B Lead Generation

i recently did a phone interview on lead generation for the complex sale with nettie hartsock for allbusiness.com's must read business books column. the brief interview covered the following topics: who are the right people to engage

B2B Lead Generation Blog: E-book: Why Naked CRM Doesnt Work

B2B Lead Generation

nakedcrm. did you know your crm might be naked? i never thought of it that way until i read this compelling e-book by ardath albee. one of my most read blog posts in 2005 asked "why don't sales people update the crm and what can be done

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B2B Lead Generation Blog: How to Become a Thought Leader and Attract Customers

B2B Lead Generation

Would you like to be more visible and generate sales leads on a limited budget? Become a thought leader! Thought leadership gives you an edge to combat commoditization and attract more business. RainToday recently released the results

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

complex sales cycles make the development of multi-modal marketing strategies critical. for many b2b marketing pros (especially those in technology), a time-tested tool is the white paper. as i've written before, i'm a big proponent of

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B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

B2B Lead Generation

join me for a complimentary webinar hosted by the american marketing association and sponsored by webex. the secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)

B2B Lead Generation

i wanted to share the final installment from the podcast series i did with 800-ceo-read. in this podcast, todd interviewed me and jill konrath on the critical interface between marketing and sales. here's what todd says about it

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

do you use the telephone as part of your multi-modal lead generation strategy? a recent btob magazine article by carol krol, "copy this: telemarketing big with xerox" shows that, although the phone may not be as buzz worthy as other

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.