2005

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation

webinars have reached critical mass and most b2b marketers, it seems, have added them to their marketing mix. but lately, i've watched some really bad webinars and webcasts. so rather than go on a screed about it, i thought i'd share

2005. Good Riddance

Smashmouth Marketing

My last post of 2005. Good freaking bye 2005! Good Riddance.

100
100

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

WMC Interviews: Yvonne DiVita

WebMarketCentral

I was honored this week to speak with author, blogger and expert on smart marketing to women online, Yvonne DiVita.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

B2B Lead Generation Blog: Revised Lead generation strategy map for complex sales

B2B Lead Generation

to be successful at generating leads for a complex sale, marketers can't rely on one specific tactic but rather they need to leverage a portfolio of tactics. it begins with a mindset that see lead generation as an ongoing conversation

More Trending

B2B Lead Generation Blog: Caution Sales: Hot Leads may burn you

B2B Lead Generation

my good friend, jill konrath, president of selling to big companies and leapfrog-strategies inc., was recently interviewed by selling power magazine on the topic of prospecting (sales person generated leads

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation

Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation. This is especially important in generating postitive word of mouth (WOM) too

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation

universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences. on the other side, i've heard numerous speakers and bloggers declare e-mail marketing dead

Mail 156

B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

B2B Lead Generation

b2b marketers know getting field sales people to follow-up on sales leads is tough but getting channel partners (vars, resellers and distributors) to follow-up and close-the-loop seems down right impossible

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

B2B Lead Generation

i liked today's article by kate maddox, "embattled cmos share strategies," which gives highlights from the cmo summit last month. during the summit, senior marketing executives were challenged to improve the influence of marketing by

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation

as marketing performance management (mpm) continues to evolve, i anticipate that marketing and lead generation dashboards will become a hotter topic. many crm providers, database gurus and a few agencies have developed preset forms to

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation

google (web) analytics is now free for websites that have less than 5-million page views. if you don't have a analytics tool already, you should check it out. research shows that the number one priority for b2b websites is lead

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation

David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. I agree. For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

B2B Lead Generation Blog: B2B Lead Generation Blog Adds FeedBlitz for Email Notification

B2B Lead Generation

i have an announcement for readers who use bloglet to get email notification for the b2b lead generation blog. i switched to a new service called feedblitz to provide a more reliable way to keep you updated. all bloglet subscribers have

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

B2B Lead Generation

i found this article by janet white, author of buying right: vendor and software selection on crm guru interesting. the moral of the story is that sales and marketing can't make use of the collaborative features available in crm

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation

You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns

B2B Lead Generation Blog: Lead Generation Summit Notes

B2B Lead Generation

in case you missed it. marketingsherpa's posted their b-to-b lead generation summit notes. here's an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation

the phone is the number one tactic to generate leads according to the direct marketing association's 2005 response rate report which shows the following: telephone, dimensional mail, e-mail, and coupons provided the best response rate

B2B Lead Generation Blog: New Cartoon Series Depicts "Sales Lead Hell"

B2B Lead Generation

Building off my last post, I wanted to share something fun. a new cartoon series by MarketingSherpa called "Sales Lead Hell." The series was created to promote the 2005 Lead Generation Summit. Each cartoon gives some pithy insight

B2B Lead Generation Blog: Better Sales and Marketing Integration

B2B Lead Generation

Poor sales and marketing integration is so common that it risks cliché. I believe the answer to better integration is by taking a more strategic approach to lead generation. Last night, I stumbled upon Jeremy Porter's notes and

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

B2B Lead Generation

targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue. it has long been accepted that combining outbound calling with direct mail marketing dramatically increases results

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

MarketingSherpa published a great article today on how Redhat's Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars. As a result, Grams believes that he's generating better

Paper 156

B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation

if you sell complex services or technology solutions i encourage you investigate these reports, i think you'll find a ton of value. i've read both of them and they are terrific. do you sell services? get this report focused exclusively

B2B Lead Generation Blog: Getting into big companies

B2B Lead Generation

my good friend, jill konrath, president of selling to big companies and leapfrog-strategies inc., is hosting a teleseminar series on, "getting into big companies". the teleseminar series is focused helping sales people - get their foot

B2B Lead Generation Blog: New Lead Nurturing Webinar

B2B Lead Generation

homepagetout_roicarroll. startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!