B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

B2B Lead Generation Blog

Lead generation remains the top priority for B2B websites. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. That's a good thing - but as many of us know

The Benefits of Storage Consolidation

The ROI Guy

Storage consolidation consists of migrating distributed storage on individual servers to a networked NAS and/or SAN solution. The following are a few of the possible benefits: Reduce Storage Capacity and Growth Costs Adding storage to handle growth can be expensive, especially in high growth environments: 1) Reduce Needed Headroom - Distributed storage on individual servers require headroom on each disk array – islands of unused capacity.

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2005. Good Riddance

Smashmouth Marketing

My last post of 2005. Good freaking bye 2005! Good Riddance.


WMC Interviews: Yvonne DiVita


I was honored this week to speak with author, blogger and expert on smart marketing to women online, Yvonne DiVita.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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B2B Lead Generation Blog: Creative lead generation blunder?

B2B Lead Generation Blog

i just heard about a “creative” lead generation campaign (second hand) that made me wince. the company behind the campaign does commercial leasing and counts roughly 80% of the fortune 1000 as their customers -- so they've done quite a

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation Blog

lee odden over at the online marketing blog shares some interesting ideas for optimizing press releases for rss distribution. lee states, "offering rss feeds for groups of press releases creates some interesting opportunities for the

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B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation Blog

I liked this post by Joe Cullinane, author of 21st Century Selling, over at his WOMP blog. Although his post is poorly formatted, as one huge paragraph, the content is good. Cullinane asserts that we can manage word-of-mouth just as we

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. I agree. For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

High Tea for the Girls

Smashmouth Marketing

My girls went to the Crumpets Tea Room today with the female relatives. I thought the picture was cute. My two oldest, Rebecca and Carolyn. Make fun of me all you want, but I believe the tradition of Tea is a wonderful way to spend the time with loved ones. I wish they had invited a couple of the men in the family. While they did that I was able to place 3'rd in a $20 multi on Stars. Been a while since I've seen a 1'st, so I know it is on the way.

Merry Christmas & Happy Hanukkah

Smashmouth Marketing

Had a great time last night and today. Spent Christmas Eve with my lovely girls. Although today they were visiting the the other half of the family. It was a bit melancholy.my first Christmas day without them. I got my share of kids though. I watched my niece and nephews open their gifts and play with toys all day. Beat my dad in Scrabble. Then Roast Beef and Yorkshire Pudding. Is there any better combo? Finished it up by lighting the manora.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

One of the Finest Women in The World

Smashmouth Marketing

Congrats to my dear friend Mara and her new husband Ami. Mara is one of the nicest people I have ever met. Intelligent, charming, challenging, honest, cute, funny and beautiful. Mara and I worked together a few years ago when I was Chairman of Youth Tech Entrereneurs , she headed up their marketing team, and marketing being my forte', we spent lots of time debating colors, branding and demand generation. I loved working with her.

Time for New Years Resolutions

Smashmouth Marketing

I make the same one every year, so this year I'll be different and spend a week or so thinking of a better one. I will admit right now that I have to start exercising instead of sitting in front of a computer or poker table all day. So that won't be my resolution, I'll just do it. For those of you that want to lose weight, I found a site a couple years ago that is an absolute MUST if you are going to track your diet.

Cookies Cookies Everywhere

Smashmouth Marketing

Spent the day baking cookies for the holidays. I was smart this year, I trippled each recipe and made the dough of each yesterday. Put them in plastic bags in the fridge over night, and then today I just made a production line in front of the oven. I ended up with about 3 dozen of each. Here are the recipes if you are interested. The pistachio are my favorite: Peanut Butter Cookies Red & Green Pistachio Cookies Chocolate Striped Shortbread Cookies Sparkling Raisin Molases Cookies.

Stars' Deep Stack Structures

Smashmouth Marketing

PokerStars has led the pack again with a great addition to it's multi-table tourneys, the Deep Stack structure. If you click on the picture to the right, you can see the details. This particular one, which I am still in, is an Omaha 8 or Better limit tourney. We started with T$5,000 and the blinds were 20/40. They play more like the larger live tourneys. Right now, 2.5 hours into it, the average stack is still only T$6,400.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

No High Speed Internet Access in East Bum Fork?

Smashmouth Marketing

Ok, so Negroponte is providing PC's and internet access for $100 a piece to developing countries. What are we doing for our own that are still in developing areas of the US? Rural communities? Low income? In typical American fashion, people have banded together to take matters into their own hands. West Virgina Broadband is a non profit that connects rural communities to high speed wireless connections. The costs are covered by the users in a co-op style "pay what you want" model.

Sir Paul then Dylan ?

Smashmouth Marketing

First it was Paul McCartney doing the Fidelity commercial, now Bob Dylan is doing a show on XM Radio. What is the world coming to? Is Howard Stern going to be considered for the next Supreme Court vacancy?



Smashmouth Marketing

My kids got it. I got it. It lasts 48 hours and then goes away. I hate winter colds.


25 Great Discoveries

Smashmouth Marketing

I was just at B&N shopping for some christmas gifts when I stumbled upon The Discoveries, by Alan Lightman. It took me 25 minutes before I put it down. It is now on my wish list. What a wonderful work written about such intricate subjects as this centuries greatest discoveries, and he does it by examining the inital papers that were published. Hope Santa puts one in my stocking.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Who is Dane Cook's Agent/Publicist???

Smashmouth Marketing

Ok, I'm not one to follow up and coming comics religiously, don't get me wrong.I LOVE a good comic. But this week, I hear about Dane Cook on NPR midweek. Then I read about him in a magazine. Then he is hosting Saturday Night Live. Who is this guy's Publicist?? I've been working on about 30 bits that someday I want to try on a live stage. When I do, I want to use the same publicist. I'm a marketing guy. Whatever this guy is doing, he's doing it right.

Touch of Pink

Smashmouth Marketing

Watched a cute movie tonight with a friend of mine. She insisted on something light, so we watched Touch of Pink. Kyle MacLachlan (of Twin Peaks fame) plays the spirit of Cary Grant as he helps the gay Alim, a muslim, deal with his visiting mother. Alim's struggle to come out to his mother generates fresh and hilarious situations as well as pain while the characters stumble all over each other. Worth the rent. Loved it.

World Aids Day

Smashmouth Marketing

World Aids Day Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51.


Bad Photography Gone Good

Smashmouth Marketing

Bad Photography Gone Good Take the time to view this slide show of toy camera photographs. The defects of cheap manufacturing causing Light Leaks that are treasured for their dreamy application to the photos. As photographer Theresa Manzanares puts it." bad photography gone good." Since I'm on the topic of photography. Gotta love Spencer Tunick.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

To Bluff or Not to Bluff

Smashmouth Marketing

Late in a tournament, I am in 30th place out of 85 with 50% more than average chips. Sitting in the button, the cutoff miserably limps. I don't care what I have for cards, I'm raising. The Big Blind decides to defend with a rediculous A9x after my raise. He goes all in for 3x my raise, which is now about 15% of my stack. The cutoff flat calls. What does the cutoff have? He has to have a monster and is trying to limp/call to nail us.

Liz Phair. Trail Blazer to Sellout and Back Again

Smashmouth Marketing

When I first heard Liz Phair back in the early 90's, I was listening to Exile in Guyville and was blown away by her raw sound, live lyrics and young freshness that hadn't been heard since the days of punk rock in the 70's. She was talking about hardcore topics and backing it with gritty riffs from her guitar. Then she made an almost fatal mistake by puting out some songs with more of a "pop" sound to them. She seems to have realized it was time to come back to her roots a bit.

Planning for ESCARGOT

Smashmouth Marketing

I started looking into plans for ESCARGOT 2006. The hard part is not knowing what might be going on at that time--even though it is only 6 weeks away. I've got the frequent flier miles and a free place to stay, so not much commitment would be lost if I have to cancel. Although I hope I cancel because I have a new job or consulting project, if I do go, I'm sure it will be a wonderful time. I'll get to visit The Bike , and I'll get to see my bestest friends.Dave and Melissa!

I Cry at the Movies

Smashmouth Marketing

Saw the movie Walk the Line tonight. Another musician's life story similar to the great film Ray , this story of Johnny Cash and June Carter Cash was a bit better (IMHO). It covers the early days, the career growth, the drugs, the tragedy, the falling in love. The love between the two was so intense. I remember hearing him in an NPR interview talking about his love for June and it brought tears to my eyes then. You can hear it on NPR.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.