2005

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation

webinars have reached critical mass and most b2b marketers, it seems, have added them to their marketing mix. but lately, i've watched some really bad webinars and webcasts. so rather than go on a screed about it, i thought i'd share

2005. Good Riddance

Smashmouth Marketing

My last post of 2005. Good freaking bye 2005! Good Riddance.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

WMC Interviews: Yvonne DiVita

WebMarketCentral

I was honored this week to speak with author, blogger and expert on smart marketing to women online, Yvonne DiVita.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

B2B Lead Generation Blog: Lead generation modality map for complex sales

B2B Lead Generation

i asked intouch client, cheryl hatlevig of adesso systems, to share her philosophy on doing lead generation for the complex sale. she has a brilliant perspective that i wanted to share. "i i look at our lead generation efforts

More Trending

B2B Lead Generation Blog: Caution Sales: Hot Leads may burn you

B2B Lead Generation

my good friend, jill konrath, president of selling to big companies and leapfrog-strategies inc., was recently interviewed by selling power magazine on the topic of prospecting (sales person generated leads

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation

Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation. This is especially important in generating postitive word of mouth (WOM) too

B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

B2B Lead Generation

universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences. on the other side, i've heard numerous speakers and bloggers declare e-mail marketing dead

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B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

B2B Lead Generation

b2b marketers know getting field sales people to follow-up on sales leads is tough but getting channel partners (vars, resellers and distributors) to follow-up and close-the-loop seems down right impossible

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

B2B Lead Generation

i liked today's article by kate maddox, "embattled cmos share strategies," which gives highlights from the cmo summit last month. during the summit, senior marketing executives were challenged to improve the influence of marketing by

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation

as marketing performance management (mpm) continues to evolve, i anticipate that marketing and lead generation dashboards will become a hotter topic. many crm providers, database gurus and a few agencies have developed preset forms to

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

B2B Lead Generation

google (web) analytics is now free for websites that have less than 5-million page views. if you don't have a analytics tool already, you should check it out. research shows that the number one priority for b2b websites is lead

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation

David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. I agree. For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

B2B Lead Generation Blog: B2B Lead Generation Blog Adds FeedBlitz for Email Notification

B2B Lead Generation

i have an announcement for readers who use bloglet to get email notification for the b2b lead generation blog. i switched to a new service called feedblitz to provide a more reliable way to keep you updated. all bloglet subscribers have

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

B2B Lead Generation

i found this article by janet white, author of buying right: vendor and software selection on crm guru interesting. the moral of the story is that sales and marketing can't make use of the collaborative features available in crm

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation

You can increase your odds of success by adding a lead nurturing program to your marketing operations. It begins with the mindset that lead generation is really a conversation rather than a series of campaigns

B2B Lead Generation Blog: Lead Generation Summit Notes

B2B Lead Generation

in case you missed it. marketingsherpa's posted their b-to-b lead generation summit notes. here's an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

B2B Lead Generation

the phone is the number one tactic to generate leads according to the direct marketing association's 2005 response rate report which shows the following: telephone, dimensional mail, e-mail, and coupons provided the best response rate

B2B Lead Generation Blog: New Cartoon Series Depicts "Sales Lead Hell"

B2B Lead Generation

Building off my last post, I wanted to share something fun. a new cartoon series by MarketingSherpa called "Sales Lead Hell." The series was created to promote the 2005 Lead Generation Summit. Each cartoon gives some pithy insight

B2B Lead Generation Blog: Better Sales and Marketing Integration

B2B Lead Generation

Poor sales and marketing integration is so common that it risks cliché. I believe the answer to better integration is by taking a more strategic approach to lead generation. Last night, I stumbled upon Jeremy Porter's notes and

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

B2B Lead Generation

targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue. it has long been accepted that combining outbound calling with direct mail marketing dramatically increases results

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

MarketingSherpa published a great article today on how Redhat's Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars. As a result, Grams believes that he's generating better

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B2B Lead Generation Blog: Two new reports on marketing and lead generation

B2B Lead Generation

if you sell complex services or technology solutions i encourage you investigate these reports, i think you'll find a ton of value. i've read both of them and they are terrific. do you sell services? get this report focused exclusively

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B2B Lead Generation Blog: Getting into big companies

B2B Lead Generation

my good friend, jill konrath, president of selling to big companies and leapfrog-strategies inc., is hosting a teleseminar series on, "getting into big companies". the teleseminar series is focused helping sales people - get their foot

B2B Lead Generation Blog: New Lead Nurturing Webinar

B2B Lead Generation

homepagetout_roicarroll. startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.