2008

Happy Thanksgiving

Smashmouth Marketing

Cartoon Credit: Gary Larson.

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Google Guide--Tutorials on How to Use Various Google Features and Services

Buzz Marketing for Technology

Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. I developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman.

Conference Focuses on Making the Most of Customer References

WriteSpark

A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. But it doesn't take long for your list of potential customer references to grow, and tracking how

Podcast: How to Optimize Teleprospecting Vendors

B2B Lead Generation

More companies than ever are using third party providers for teleprospecting and lead management operations, however there is little information on how to select, engage, and measure these vendors who will add that essential human touch.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Is There Hope For Google Placements?

KoMarketing Associates

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Essentially this means where in the past you would have to set up a campaign specifically for Placements, now it will slide into your pre-existing Content campaigns. What Are The Benefits of This New Structure?

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More Trending

Demand Gen vs. CRM Paper Now Available

Customer Experience Matrix

Over the weekend I completed "Demand Generation vs. Customer Relationship Management", the third in my trio of papers explaining where demand generation systems fit into the larger world of customer management software.

Paper 156

Enable Sales & Marketing with Buyer Persona Scenarios

Tony Zambito

In our new dynamic world, where nothing stays the same for any long periods of time, the difference competitively may be in the ability to anticipate.   Many successful corporations have stayed ahead of the pack due to their ability to read the market and anticipate how their customers will behave.   In sports, accuracy is tied to anticipation.   For example, an All-Pro quarterback is often touted for his pinpoint accuracy.

Happy Thanksgiving

Smashmouth Marketing

Cartoon Credit: Gary Larson

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Gene Carrs Patron Technology Blog. E-marketing Insight to help arts & non-profit organizations leverage the Internet. About. Your email address: Powered by FeedBlitz. Categories. E-mail Marketing. General E-marketing. Presidential Web-watch 08. Web Design. Web/Tech. Recent Posts.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Rapid eLearning Blog

Buzz Marketing for Technology

The Rapid Elearning Blog. 3 Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. A good scenario can make your elearning courses engaging and more real to your learners.

20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Wednesday, April 23, 2008. 5 Things You Can Do to Begin Developing Your Personal Learning Network.

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. I thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships.

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Seth's Blog: How to read a business book

Buzz Marketing for Technology

Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. Back to the home page for this blog. Check out Seths books. Visit the archives more than 2,500 posts). Seth on Squidoo. Seth at Wikipedia.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign.

Demand Generation Overview

Customer Experience Matrix

As I promised (threatened?) in my last post, I've been furiously writing articles to explain demand generation for the new Guide Web site. I just finished #2, the not-very-creatively titled "Introduction to Demand Generation Systems" and posted it there.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Experiential Learning

Buzz Marketing for Technology

Site map. About. References. Authority and learning ]. Deep and Surface learning ]. Cognitive Dissonance and learning ]. Experiential Learning]. Imitation ]. Learning how to learn ]. Learning curve ]. Situated Learning ]. Tacit knowledge and implicit learning ]. Memory ]. Solo taxonomy ].

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Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from?

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY. MANAGEMENT. Your ID: Password: Forget your ID or password? Help. -->.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Social Media U: Take a Class in Social Media.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.

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Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it.

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When the Draft has "Problems"

WriteSpark

Perhaps the most exasperating feedback you can get from a subject-matter expert who reviews the draft of a technical marketing document? "It has problems, let's talk." " Your stomach sinks as you imagine having to listen to a

How to use social media for lead generation

B2B Lead Generation

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. I have to say, my expectations were pretty low.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.