INDUSTRY INSIGHTS YOUR PEERS ARE READING
Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world. MORE
It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. MORE
The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. MORE
Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market? MORE
Andrea Bridges-Smith is the Product Marketing Manager at PostUp where she oversees the company’s marketing programs. PostUp specializes in email marketing solutions. With so many different marketing techniques available, why are you so passionate about email marketing? MORE
In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. MORE
If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. MORE
With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI. MORE
B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. MORE
We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity. MORE
As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. MORE
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. MORE
(Photo Courtesy of Kenny Madden). This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. I just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today. MORE
Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. MORE
Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. MORE
Sales is hard. Not hard in the standard sense — sales requires emotional fortitude to survive the daily barrage of objections and quotas. We have a soft spot for sales reps at DiscoverOrg because we sell too. MORE
As a newly hired sales rep, I began the way I did at every new company, spending the first several weeks typing furiously into a growing Excel spreadsheet. It wasn’t until after my own special brand of analysis, that I would begin full-on selling. MORE
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. MORE
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. MORE
Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. MORE
Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. MORE
Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup. MORE
In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. MORE
Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals. MORE
At DiscoverOrg, we’re a bunch of self-proclaimed gluttons for learning. That’s why a while back, we presented our top five books and blogs for inside sales folks. While we love a good page-turner, we know that salespeople are busy. MORE
Stand our in the digital landscape and with the right content to attract attention and create an online community. MORE
How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. Is it 1,000 pieces of content? 3,000? It’s probably a pretty hefty pile of work. MORE
Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. MORE
Act-On
SEPTEMBER 19, 2016
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.
Industrial Marketing Today
NOVEMBER 8, 2016
Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing.
KoMarketing Associates
DECEMBER 1, 2016
The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful.
B2B Lead Generation
SEPTEMBER 27, 2016
Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
DiscoverOrg
SEPTEMBER 12, 2016
At DiscoverOrg, we’re a bunch of self-proclaimed gluttons for learning. That’s why a while back, we presented our top five books and blogs for inside sales folks. While we love a good page-turner, we know that salespeople are busy.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
Tomorrow People
OCTOBER 18, 2016
Stand our in the digital landscape and with the right content to attract attention and create an online community.
bizible
JULY 20, 2016
B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.
Marketing Insider Group
NOVEMBER 22, 2016
Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins.
Advertisement
Account-Based Marketing is a strategy, not a solution.
ScribbleLive
OCTOBER 12, 2016
In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits.
Webbiquity
OCTOBER 18, 2016
In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.
Industrial Marketing Today
SEPTEMBER 19, 2016
If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers.
KoMarketing Associates
NOVEMBER 17, 2016
As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
B2B Lead Generation
DECEMBER 1, 2016
We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity.
DiscoverOrg
OCTOBER 27, 2016
As a newly hired sales rep, I began the way I did at every new company, spending the first several weeks typing furiously into a growing Excel spreadsheet. It wasn’t until after my own special brand of analysis, that I would begin full-on selling.
B2B PR Sense
NOVEMBER 9, 2016
Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup.
Reachforce
OCTOBER 24, 2016
Andrea Bridges-Smith is the Product Marketing Manager at PostUp where she oversees the company’s marketing programs. PostUp specializes in email marketing solutions. With so many different marketing techniques available, why are you so passionate about email marketing?
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Act-On
SEPTEMBER 13, 2016
How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. Is it 1,000 pieces of content? 3,000? It’s probably a pretty hefty pile of work.
ViewPoint
NOVEMBER 29, 2016
(Photo Courtesy of Kenny Madden). This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. I just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today.
Marketing Insider Group
NOVEMBER 28, 2016
Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market?
ScribbleLive
OCTOBER 17, 2016
Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Webbiquity
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.
Industrial Marketing Today
OCTOBER 24, 2016
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience.
KoMarketing Associates
NOVEMBER 10, 2016
It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix.
B2B Lead Generation
SEPTEMBER 20, 2016
Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
DiscoverOrg
OCTOBER 14, 2016
Sales is hard. Not hard in the standard sense — sales requires emotional fortitude to survive the daily barrage of objections and quotas. We have a soft spot for sales reps at DiscoverOrg because we sell too.
B2B PR Sense
OCTOBER 14, 2016
Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.
bizible
NOVEMBER 8, 2016
With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.
304 
Let's personalize your content