2016

Account Based Marketing and its Growing Interest Among B2B CMOs

Oracle

In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.”

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing. Let’s say you are a provider of engineering services and you sell to the Medical Device industry.

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How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Neuroscientist, Antonio Damasio stated, “ We are not thinking machines that feel, we are feeling machines that think. ”

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5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world. This is the age of what social media marketing expert Mark Schaefer refers to as content shock -- where there is so much content that it overwhelms readers. How can you stand out in this veritable sea of content that has flooded the internet? Is it even possible? Yes it is.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

More Trending

10 Social Media Tools That Will Wow Your Followers and Make Them Click

Marketing Insider Group

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s […]. The post 10 Social Media Tools That Will Wow Your Followers and Make Them Click appeared first on Marketing Insider Group. Social Media

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How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

RockContent

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. However, recent studies have shown the opposite; long-form content is the comeback queen. More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now.

Selling into the “hidden opportunity market”

Avitage

We used to say, “sell ahead of the RFP.” ” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.

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7 Signs that You’re NOT a Thought Leader

Marketing Craftmanship

Thought Leadership is perhaps the most widely used and consistently abused strategy in professional services marketing. There’s diverse opinion regarding what it is, and fuzzy expectations with respect to its benefits. Our simple definition is that Thought Leadership is a content marketing strategy designed to leverage intellectual capital as a means to engage target audiences. The practical benefits of Thought Leadership are delivered through the power of “intrinsic selling.”.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Consumer companies like Google and Facebook also love AI, with notable apps like Newsfeed, Messenger, Google Photos, Gmail and Search leveraging machine learning to improve their relevance.

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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

Oracle

Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. They exist, operate, and interact with brands on multiple platforms, devices, and channels. More than 60% of UK adults online use two or more devices daily.

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers.

4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation

We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad (but plenty of them are); it’s because, at the core, there’s something deeper going on.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup. You’re probably a pro at presenting to a customer, partner, or investor. Yet, talking to the press is a different animal altogether. The media's interests and goals are different from others you may encounter.

Personal Traits Versus Business Skills: Creating the CMO Fit for the Future

Tomorrow People

When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?

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Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)

bizible

With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI. If you want your old content to continue giving you returns on investment, here are some of the ideas you can use to exploit its potential. Rework and Repost.

The 60 Best Marketing Speakers To Rock Your Event

Marketing Insider Group

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group. Content Marketing

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Does Live Video Make Sense for Your Content Marketing Strategy?

RockContent

You can find a ton of stats about the rise of live video. They’re all impressive. We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours.

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Recapturing Lost Leads: Going After Form Abandoners

The Point

What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions.

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Matt Spangler of Compass Disrupts an Industry With Content Marketing

Sales Engine

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry. In October 2014, he found an opportunity to do just that in real estate with a New York-based company called Compass. “I

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive

Never mess with the Beyhive. That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. His main goal: illustrate the sheer power of fanatic, loyal advocates. In the case of Beyonce, her dedicated fans (known as. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

A Deeper Look Into B2B Demand Generation

Oracle

We just completed our third annual B2B Enterprise Demand Generation Study , which evaluated the maturity of the demand generation function within enterprise organizations. While the results are showing incremental improvement overall, it is clear that organizations are still looking to master the art and science of demand generation. Here are some of the statistics that jumped out and what they mean for those in B2B marketing.

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation

Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

How to Create Calls-to-Action that Convert

B2B PR Sense

To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs. But sometimes, this is much easier said than done. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape. But what does it really take to produce a Call-to-Action that makes a difference for lead generation, improving your B2B PR campaign?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.