2016

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful.

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers.

Sales 342

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

8 TED Talks All Salespeople Should Watch

DiscoverOrg

At DiscoverOrg, we’re a bunch of self-proclaimed gluttons for learning. That’s why a while back, we presented our top five books and blogs for inside sales folks. While we love a good page-turner, we know that salespeople are busy.

More Trending

Account Based Marketing and its Growing Interest Among B2B CMOs

Modern Marketing

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

B2B 287

10 Social Media Tools That Will Wow Your Followers and Make Them Click

Marketing Insider Group

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins.

Click 285

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers.

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly.

Tips 342

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation

We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity.

Intent 340

Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?

DiscoverOrg

As a newly hired sales rep, I began the way I did at every new company, spending the first several weeks typing furiously into a growing Excel spreadsheet. It wasn’t until after my own special brand of analysis, that I would begin full-on selling.

7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup.

Expert Interview Series: Andrea Bridges-Smith of PostUp On Data-Driven Email Marketing

Reachforce

Andrea Bridges-Smith is the Product Marketing Manager at PostUp where she oversees the company’s marketing programs. PostUp specializes in email marketing solutions. With so many different marketing techniques available, why are you so passionate about email marketing?

Email 281

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Breathe New Life Into Old Content

Act-On

How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. Is it 1,000 pieces of content? 3,000? It’s probably a pretty hefty pile of work.

Dear CEO: The Era of Accountability Starts in 2017

ViewPoint

(Photo Courtesy of Kenny Madden). This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. I just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today.

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market?

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation

Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

12 Memorable Memes for Salespeople

DiscoverOrg

Sales is hard. Not hard in the standard sense — sales requires emotional fortitude to survive the daily barrage of objections and quotas. We have a soft spot for sales reps at DiscoverOrg because we sell too.

Sales 300

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)

bizible

With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.