Inbound Marketing or Outbound? Which is the Winner?
SEPTEMBER 19, 2016
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. But are marketing teams really migrating away from outbound marketing? According to a 2016 Demand Metric survey , the answer is a resounding no.