Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World
NOVEMBER 7, 2017
CMOs can partner with their sales teams by helping to lead them out of any resulting deserts of rejection fatigue. Pipeline Marketing is Taking the Place of Traditional Lead Generation. Instead of trying to grab the attention of anyone and everyone that might enjoy your product or service, pipeline marketing involves multiple steps that qualify every lead. And no, it doesn’t start with “dialing for dollars” How does Pipeline Marketing work?