Oracle

NOVEMBER 7, 2017

CMOs can partner with their sales teams by helping to lead them out of any resulting deserts of rejection fatigue. Pipeline Marketing is Taking the Place of Traditional Lead Generation. Instead of trying to grab the attention of anyone and everyone that might enjoy your product or service, pipeline marketing involves multiple steps that qualify every lead. And no, it doesn’t start with “dialing for dollars” How does Pipeline Marketing work?

Lead Generation 218

Lead Generation Help Generation Leads 218

KoMarketing Associates

MARCH 27, 2017

New research suggests that brand marketing is helping marketers achieve goals ranging from customer acquisition to audience engagement. New customer acquisition” was the top priority for B2B and B2C marketers, according to the report. About two-thirds of marketers (65 percent) either “agreed” or “strongly agreed” that brand marketing was already helping them increase new customer acquisition.

Report 120

Report Help Brand Branding 120

B2B PR Sense

SEPTEMBER 26, 2017

B2B marketing is a rich, diverse, and sometimes complex field. Influencers help us to stay on top of the trends and new developments that hit the industry. Before we delve into who the top influencers in marketing are, we should answer the vital question. B2B influencer marketing is a way for you to harness that power to positively impact your brand. Anyone can post a regular stream of content about marketing on social media. Helpful. Blog B2B Marketing

B2B 263

B2B Startup Twitter Ethics 263

Act-On

JANUARY 11, 2017

People have always looked to peers to help them make decisions. This may be a bit simplified for current word-of-mouth marketing, but the basic idea remains unchanged. This is why influencer marketing is so effective. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. But does it make sense for your brand to invest in this marketing activity in 2017?

Campaign 179

Campaign Brand Branding B2B 179

Oracle

SEPTEMBER 18, 2017

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Content Marketing

Keyword 219

Keyword Content Marketing Social Content 219

Oracle

DECEMBER 7, 2017

This article is designed to help marketers prepare their marketing organizations for change. Even though we may not know what those trends will be, there are seven steps that any marketing leader can take to position their organizations for future success. Some of the world’s most successful organizations use a combination of data scientists and marketers to acquire more customers, improve customer retention, and reduce acquisition costs.

Organization 219

Organization Organic Forecast Amazon 219

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Support Content Marketing Efforts.

Twitter 184

Twitter B2B Business Webcast 184

Marketri

MARCH 6, 2017

Let’s say you’ve looked into the mirror, come to some terms, and decided you really do need some marketing help. You’ve hit the Google circuit, browsed some websites, and reached out to a strategic marketing consultant or seven. B2B Marketing Challenges B2B Marketing Strategies B2B Strategy Strategic Marketing ConsultingGood start. But now the tough part. How do you pick one?

Consulting 60

Consulting Question Google Websites 60

Marketo

OCTOBER 19, 2017

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be the ones who win over the hearts and minds of their customers. Enhance Your Marketing Expertise with AI. Next, AI helps you put your plan into action. Engagement Marketing b2b Consumer

Segmentation 211

Segmentation Marketo Experience Budget 211

Contently

MAY 31, 2017

Project management software can be a huge help here. In other words, they’re not built for enterprise-level marketing teams. That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” And how does content marketing help solve for it? It’s 12 p.m.,

Content Marketing 107

Content Marketing Forrester Content PR 107

bizible

NOVEMBER 1, 2017

Launching an account-based marketing (ABM) program can be a daunting task, especially if you’re building a new ABM program from scratch. At LeadMD we’ve found the majority of B2B marketers are early in their ABM implementation. Most are currently researching its viability as a marketing strategy and trying to determine if it’s even a good fit for their business. 1) Understand Target Accounts And Addressable Market. Consider what should trigger marketing engagement.

Account Based Marketing 108

Account Based Marketing Bundling Trigger Persona 108

Marketing Envy

OCTOBER 1, 2017

Account-based marketing (ABM) or inbound marketing, which way should you go? With all the confusion surrounding account-based marketing and its somewhat complicated relationship with the inbound approach, we thought this explainer article was way overdue. ABM vs. the Inbound Marketing Approach. Traditional B2B marketing tends to take a broad approach to lead generation, with the goal of capturing as many leads as possible. ABM: The Future of B2B Marketing?

Account Based Marketing 91

Account Based Marketing Target Forecast Barriers 91

InsightSquared

DECEMBER 11, 2017

When a rep isn’t on track to hit their goal, use the reports to help them build their path to the goal. Can other team members or departments help? Can marketing help? We need to give them the information that matters the most to help them effectively deliver the right results. They should see the same metrics every month, to drive their strategy in sales and marketing.

Product 79

Product Forecast Report Spot 79

Biznology

OCTOBER 20, 2017

Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to the next stage of the sales process. However, getting the most out of any B2B video marketing project should not be a stand alone tactic, but one that should be integrated into your overall marketing and sales process.

Video 142

Video Purchase Emarketing Medium 142

KoMarketing Associates

JULY 6, 2017

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Learning from others is often the shortest and easiest way to creating successful content marketing campaigns. Below are some detailed content marketing white papers and e-books: Getting Insight From Content Marketing Experts.

Resources 155

Resources Content Paper Bundling 155

Kapost

FEBRUARY 22, 2017

To an outsider looking in, a bigger content marketing program seems to be better. . But most content marketing job descriptions don’t include phrases like, “Keep producing more content every quarter indefinitely,” or “Hire as many content marketers as the budget will allow.” . Instead, we need to scale our content marketing efforts strategically. . An Agile outlook on marketing. . What It Means to Scale Content Marketing.

Help 77

Help Content Marketing Budget Content 77

B2B PR Sense

OCTOBER 23, 2017

Still on the fence about influencer marketing? This illustrates why B2B influencer marketing is growing in power and popularity among many marketers. Can you measure the results of your influencer marketing program? Does lack of effective measurement hold you back from embracing influencer marketing as a tool in your campaigns? We’re here to help. How Does Influencer Marketing Help Your Brand? Vary your approach to influencer marketing.

Measurement 120

Measurement PR B2B Buying Cycle 120

SnapApp

MAY 10, 2017

And rightly so, that’s as it should be, but how did they get all that clean data that helped make this deal possible? . As a B2B marketer, lead gen is of utter importance, but quality over quantity is just as important. Let’s look at the relationship between content marketing and that sometimes daunting database of yours. . There have been huge advancements in marketing technology over the years with tons of tools that can help your company significantly grow. .

MQL 69

MQL Interactive Insert Buyer Personas 69

HG Data

NOVEMBER 14, 2017

It offers business reporting, analytics, and planning in a real-time solution that seamlessly works with market leading ERP systems. Insightsoftware.com operates in a market focused on delivering business performance management apps for JD Edwards and Oracle E-Business Suite ERP systems. The company has worked in this niche market for nearly two decades and has built extensive profiles on their current and potential customers. Customer.

Validation 43

Validation Outreach Case Study Profiling 43

Engagio

AUGUST 28, 2017

Ten years ago, Marketing would generate an inquiry and pass it to Sales. Lead nurturing was introduced to attempt to bridge the gap between Marketing and Sales. It sends a series of automated messages to the individual, and done properly it can work great to help top-of-funnel leads keep the company in mind as she goes through the early stages of her buying journey. Simply put, Sales often asks Marketing to turn off all marketing once the opportunity is created.

Lead Nurturing 80

Lead Nurturing Funnel Automation Mail 80

Vidyard

FEBRUARY 22, 2017

Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. To understand the importance of traditional marketing channels alongside a savvy social media strategy, we dove into demand generation, marketing awareness, and more in this interview: How can marketers stand out amid the noise?

Words 82

Words B2C Review Channel 82

HG Data

NOVEMBER 14, 2017

It offers business reporting, analytics, and planning in a real-time solution that seamlessly works with market leading ERP systems. Insightsoftware.com operates in a market focused on delivering business performance management apps for JD Edwards and Oracle E-Business Suite ERP systems. The company has worked in this niche market for nearly two decades and has built extensive profiles on their current and potential customers. Customer.

Validation 40

Validation Outreach Case Study Profiling 40

Vidyard

JUNE 13, 2017

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Those using video in creative ways to help them stand out and deliver a more personalized experience are seeing higher response rates, shorter deal cycles, and better results for their ABM programs. The first is leveraging video with an email marketing campaigns that are targeting individuals at key accounts. Blog Chalk Talks Demand Generation Marketing

Account Based Marketing 86

Account Based Marketing Video Proposal Urgency 86

Hubspot

FEBRUARY 20, 2017

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done. Takeaway for Marketers: Mix up your advertising strategies to keep exposing your brand to new audiences. “Google it.” “Can

Skype 61

Skype Youtube First-Mover Cable 61

KEO Marketing

DECEMBER 5, 2017

As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing. This category includes market and customer insights and predictive analytics. Marketers know the potential for using data to glean insights on prospects and customers.

Trends 48

Trends SEM Search Engine Adwords 48

KEO Marketing

OCTOBER 30, 2017

Successful marketing depends on personalization. Persona based marketing helps you provide structure and insight to your company’s inbound marketing campaigns. Using market research and existing customer data, you can define your ideal customer in a very detailed manner. Leveraging persona based marketing also helps with product development and functional alignment within your company. Making a Case for Persona Based Marketing.

Persona 48

Persona Buyer Personas SEM Demographics 48

KEO Marketing

MARCH 30, 2017

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads. Content marketing. Email marketing is still a top-converting method of effective lead generation. – Source: Direct Marketing Association.

Clickthrough 48

Clickthrough Lead Generation Search Engine Effective 48

Hubspot

MAY 26, 2017

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? To help you get started the right way, we're breaking down the basics of how to use paid search below. It's important to make clear that paid search is not a replacement for anything , but should instead be used to complement other inbound marketing strategies. For instance, here we have the search term "inbound marketing."

Adwords 56

Adwords Keyword Search Landing Page 56

KEO Marketing

APRIL 28, 2017

Here are five demand generation strategies that will help: Email Marketing. Email marketing is an essential part of a business’s marketing campaigns. Research repeatedly shows that an email marketing campaign always has a better return-on-investment (ROI) than any other method of digital marketing. According to CampaignMonitor.com, email is the channel that generates the highest ROI for marketers; for every $1 spent, email marketing returns $38.

Demand Generation 48

Demand Generation Demand Generation Dwell 48

PureB2B

MARCH 28, 2017

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. Marketing today is driven by data-backed research and customer information that can be captured at every stage in the buying process.

Telemarketing 69

Telemarketing Loyalty Broadcast Mail 69

Leadspace

JANUARY 23, 2017

Marketing professionals: when you think about your role at your company, how do you see yourself fitting into the bigger picture? Most organizations think of marketing this way. Enter: full-funnel marketing. As the name suggests, full-funnel marketers base their work on the understanding that they are responsible for the top, middle, and bottom of the pipeline. Full-funnel marketing helps teams engage, nurture, and close more prospects.

Income 60

Income Funnel Transparency Relationship 60

SWZD

APRIL 6, 2017

Shakespeare didn’t have B2B content marketing in mind when he penned, “A rose by any other name would smell as sweet.” Content marketing is also tweets, Pulse posts, Facebook groups, CRM drip campaigns, Instagram accounts, bus shelter ads, podcasts, radio commercials, videos and blogs. The challenge for B2B marketers is how to tell a cohesive story across all mediums and platforms with content. We recommend building a B2B content marketing map and calendar.

Bandwidth 48

Bandwidth Buyer Personas Paper Podcast 48

KEO Marketing

NOVEMBER 30, 2017

The marketing function has changed drastically over the past decade. With the emergence of digital marketing activities and new technologies, many organizations still struggle to develop a cohesive marketing program. Where will marketing head in the coming year? Which marketing services will deliver the best return on investment? Recommendations for Optimizing Your B2B Marketing Services in 2018. Successful marketers will understand this evolution.

Service 48

Service SEM Search Engine Impression 48

KEO Marketing

SEPTEMBER 1, 2017

What do technology companies care about when it comes to marketing? But before they excel with their marketing efforts, they must rise above the noise to make their message stand out. With heavy competition, technology marketers want to differentiate their products and services from the competition successfully. As a technology marketer, you have numerous strategies and tactics available to you to overcome these challenges. Leverage Marketing Automation.

Best Practice 48

Best Practice Practices Best Forrester 48

Hubspot

APRIL 25, 2017

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO. This led us to seeking a content marketing and SEO strategy.

Custom Publishing 59

Custom Publishing Publisher Traffic Organization 59

chiefmartech

MARCH 8, 2017

The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth Marketing. A “unicorn” company is one that achieves a private market valuation over $1 billion dollars. Your job is to put items in market.

Rules 57

Rules Telemarketing PR Agency 57