Remove audience-content-marketing

2015

4 B2B Marketing Hurdles – And How to Jump Right Over Them

Modern Marketing

Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing technologies, and they hustle to stay ahead of their competitors – all the while trying to leap over the new hurdles that stand in their way. 1: Embrace full funnel marketing. 2: Too many marketers overemphasize the bottom of the funnel.

Funnel 215

Content Marketing for Higher Education

Fathom

Here’s a secret you can take back to the board room, Successful content marketing needs two things: 1) Content. 2) Marketing. They overlook the amazing things they have going on right at home that would make great ammunition for content marketing campaigns.

4 Things the Viral Photo of a Crying Doctor Taught Me about Healthcare Content Marketing

Fathom

And what can we, as healthcare content marketers, learn from it? Content marketers: take notice of this and make sure you’re incorporating empathy into your digital content. Talk to your audience like they’re real people.

Viral 106

Leveraging YouTube as a Manufacturer

Fathom

Manufacturing, like many other industries, is continuously searching for the best ways to engage its audience. Content Marketing is a popular focus for this reason. Behind in-person events, video is listed as one of the most effective content marketing tactics.

7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. 1) You Don’t Know Your Content’s ROI.

ROI 79

Management Consulting Firms: When Does a Prospect Turn Into a Lead?

Hinge Marketing

That’s natural – these audiences will nonetheless help contribute to your reputation and visibility in the marketplace by sharing or talking about your expert content. The clients of management consulting firms are in the market for solid, actionable advice.

Creating Curiosity Through Personalized Content (It Killed the Cat, Not the Content Marketer)

Content Standard

Sometimes, content marketers are straightforward. We explain why your mobile content strategy will change because of the ad-block apocalypse. We break down the differences between hosting content on microsites, subdomains, and subfolders. Content Strategy Marketing

How to Find the Perfect Influencer for Your Video Content Strategy

Content Standard

I was on camera for almost all of my tenure, but I eventually found myself balancing duties not only as in-house marketing manager but as a producer, director, writer, and even camera operator and grip (it shows, a full crew would have worked wonders) with a shoestring budget and growing pains.

Video 53

How to Find the Perfect Influencer for Your Video Content Strategy

Content Standard

I was on camera for almost all of my tenure, but I eventually found myself balancing duties not only as in-house marketing manager but as a producer, director, writer, and even camera operator and grip (it shows, a full crew would have worked wonders) with a shoestring budget and growing pains.

Video 52