Remove audience-content-marketing


4 B2B Marketing Hurdles – And How to Jump Right Over Them

Modern Marketing

Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing technologies, and they hustle to stay ahead of their competitors – all the while trying to leap over the new hurdles that stand in their way. 1: Embrace full funnel marketing. 2: Too many marketers overemphasize the bottom of the funnel.

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Content Marketing for Higher Education


Here’s a secret you can take back to the board room, Successful content marketing needs two things: 1) Content. 2) Marketing. They overlook the amazing things they have going on right at home that would make great ammunition for content marketing campaigns.

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4 Things the Viral Photo of a Crying Doctor Taught Me about Healthcare Content Marketing


And what can we, as healthcare content marketers, learn from it? Content marketers: take notice of this and make sure you’re incorporating empathy into your digital content. Talk to your audience like they’re real people.

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Leveraging YouTube as a Manufacturer


Manufacturing, like many other industries, is continuously searching for the best ways to engage its audience. Content Marketing is a popular focus for this reason. Behind in-person events, video is listed as one of the most effective content marketing tactics.

Management Consulting Firms: When Does a Prospect Turn Into a Lead?

Hinge Marketing

That’s natural – these audiences will nonetheless help contribute to your reputation and visibility in the marketplace by sharing or talking about your expert content. The clients of management consulting firms are in the market for solid, actionable advice.

Is Marketing’s Content Dead On Your Desktop or is it a Part of Your Sales Process?


By Megan Tonzi , Director of Marketing, QuotaFactory. We all know that sales and marketing departments haven’t always been the best of friends. Marketing puts in a lot of time and effort to create content for their salespeople to use while selling.

Creating Curiosity Through Personalized Content (It Killed the Cat, Not the Content Marketer)

Content Standard

Sometimes, content marketers are straightforward. We explain why your mobile content strategy will change because of the ad-block apocalypse. We break down the differences between hosting content on microsites, subdomains, and subfolders. Content Strategy Marketing

How to Find the Perfect Influencer for Your Video Content Strategy

Content Standard

I was on camera for almost all of my tenure, but I eventually found myself balancing duties not only as in-house marketing manager but as a producer, director, writer, and even camera operator and grip (it shows, a full crew would have worked wonders) with a shoestring budget and growing pains.

7 Reasons You're Not Getting ROI From Your Content


Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. 1) You Don’t Know Your Content’s ROI.

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