4 B2B Marketing Hurdles – And How to Jump Right Over Them
APRIL 8, 2015
Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing technologies, and they hustle to stay ahead of their competitors – all the while trying to leap over the new hurdles that stand in their way. 1: Embrace full funnel marketing. 2: Too many marketers overemphasize the bottom of the funnel.